https://ads.instacart.com/- Sales strategy for Instacart's Brand Partnership business unit, giving leading and emerging brands the opportunity to shape consumer perception and action at the digital shelf on Instacart- Lead a team providing selling tools and capabilities to Instacart's sales team- Building an emerging category management approach for brand partners on Instacart

- Responsible for identifying, prospecting, negotiating and signing grocery retailers outside of North America- Negotiated contracts with multi-national retailers

- Responsible for launching and managing national retail partnerships on Instacart's Marketplace accounting for over 40% of gross merchandise value at time of transition to next role- Managed a team of three relationship managers- Coordinated with Product, Engineering, Shopper Operations, and Marketing to ensure seamless customer and retailer experience

Focused on delivering data driven insights and recommendations for Ahold US to better serve their customers. Leading a team of data analysts, insight managers for merchandising, CRM strategy managers, and CPG consultants across two offices. Held accountable for contributing to Ahold US' growth agenda, managing Symphony EYC's P&L with the client, and developing and coaching a multi-discipline team.

• Developed new pricing architecture using segmentation criteria including competitor assortment and advertising strategy, Nielsen ranking, and wholesaler data leading to sales and margin dollar growth and improved customer price perception in test market• Freed 750 man-hours annually by redesigning competitive intelligence process with combination of enhanced tools designed in partnership with IT, incorporating a new competitive shop data provider, deploying new templates to capture more accurate data, and testing new app-enabled technology• Restructured team of six to align against markets with similar competitor concentration (e.g. Club, Grocery, Independent)

Led engagement teams of up to 12 consultants across global clients. Secured multiple $1MM+ projects for the firm. Promoted from manager to principal in 2.5 years, the shortest time possible in the firm.

Fast promoted business development leader with experience in:- Trade strategy development for Snacks and Yoplait- Category management for Meals and Baking for Safeway- Sales management for Baking- Retail sales team leadership to ensure in-store excellence- Sales analyst