- Create and capture demand, with the goal of driving more inbound inquiries and creating higher converting sales qualified opportunities- Produce and execute customer-centric multichannel digital marketing programs (integrated email, SEO, website, PPC and display) at acceptable CAC for our early payment and on-time payment solutions- Utilize our ABM platform to separate ICP from TAM and capture the intent levels of ICP accounts- Segment ICP accounts and personas to deliver targeted content based on firmographics and known intent- Collaborate with the content and creative teams on earned media, website content, blog posts, ads, landing pages, email, etc... to educate ICP and capture new demand- Work with the website team on conversion rate optimization (CRO), particularly driving more inbound contact us submissions from sales ready ICP- Further support sales by maintaining our sales engagement platform, compiling recommended follow-up content in our sales enablement/content platform, sending email outbound to MQAs, and analyzing outreach success metrics (i.e. sales velocity and pipeline stage conversion rates by source)- Track, measure, analyze and create reports in Salesforce and Excel on success of inbound and outbound funnel optimization, demand creation and ABM plays across ICP targets, Tier 1 account targets, Pipeline and Nurture

Oversee our US and UK sales prospecting publications that assist our agency, ad sales, sponsorship, martech and nonprofit clients with acquiring new clients. Highlights:- 5 straight years of 25%+ YOY subscriber growth.- 80% accuracy forecasting agency/martech roster changes within an 18-month window (enough time to get in early) using my agency new business predictive model.- 140 leads, reports and white papers published weekly in our U.S. and U.K. publications.

Reinvented WinmoEdge (formerly known as DailyVista) by taking a data-based forecasting approach to finding and publishing actionable sales leads. I led U.S. content strategy, research, editing, data interpretation, staff training, etc... Highlights:- Doubled content production without increasing staff levels. - Added financial reporting tactics to make sales leads more actionable. - Created a predictive model identifying the decision makers most open to vendor pitches.