I do marketing things at The49. We deliver digital delight through discovery, design, and development.

Digital Marketing and eCommerce consultancy• Facebook ad optimization for $3B health insurance co. Reduced customer acquisition costs by 62% and lead generation costs by 64% • GTM plan and launch of paid subscription email newsletter focused on luxury goods• Omnichannel media strategy and plan for FinTech startup • User acquisition through Facebook advertising, Google AdWords, and Instagram influencers• Management of fully remote team

$1.7B global pharmaceutical company Division spun off and acquired• 2nd team member of new start-up division• Leading go to market strategy for B2C and B2B channels• Creation of new brand and identity including product development, naming, packaging design, etc• Ownership of eCommerce site design and development (Shopify)• Establishment of 3rd party sales channels including retail distribution and affiliates• Planning and execution of omnichannel marketing campaign• Acquisition of additional early stage team members to key roles • Winner of “Best New Industry Design 2016” from 99designs

Leading company in the vaporizer industry with both digital and brick and mortar presence• Increased monthly web visitor traffic by 63%• Increased monthly eCommerce revenue by 57%• Increased revenue per mobile session by 20%• Realigned customer target and brand image• Leadership of marketing team including design, affiliates, email, social, search and more• Increased social media audience over 400% and devised social program for 40+ franchise stores• Implemented A/B testing, Listrak email platform, and influencer outreach programs• Successfully launched 2 new brands while continuing to grow the company’s primary brand• Consistently set company records for web traffic, revenue, department profitability

Project based work focused on new media and digital marketing • Ecommerce strategy and development for 2 large (+500k followers) Instagram personalities• Optimization of email and display marketing campaigns for a major cloud based VOD service• Strategic road map and vendor evaluation for a Hispanic cable network launching TVE• Digital marketing media plan for a subscription based online dating site • Brand and marketing strategy for a performing arts OTT channel • Advisor to eSports start-up

IPTV/OTT app developer offering a Netflix-like B2C VOD service and B2B applications• Drove the highest rate of revenue, fastest growth rate, and lowest customer cost per acquisition in company history allowing for first time cash-flow positive operations• Increased subscriber count by over 900%• Decreased customer acquisition cost by 13%• Built and lead a marketing team in design, development, SEO, social media, and email marketing• Owned marketing budget and strategy for product to execute a cross-media campaign of digital, broadcast, print, radio, and events• Used web analytics, A/B testing, and consumer data to maximize eCommerce conversions • Partner development and relationship management in the areas of STBs, smart TVs, cable/pay TV operators, IPTV and OTT platforms and middleware developers• Lead cross-departmental product development, management, and UX optimization• PR outreach resulting in earned media at GigaOm, TechCrunch, Gawker, Maxim, etc• Speaker at multiple industry events

Boutique advertising agency• Campaign planning, execution, and analysis on behalf of the agency, its clients, and its prospects with total media buys of multi-million dollars• Built agency digital competencies and lead all digital initiatives ranging from Adwords PPC to display buys to SEM/SEO to social media and email marketing and wrote monthly agency newsletter• Wrote RFP responses for winning pitches with Baptist Health and the Dominica Tourism Authority• Agency named to the 2008 Inc 5000 and the 2009 "Best Business Turnaround" from the Miami Chamber of Commerce

The Bloco - Online music aggregator and social discovery websiteFriends Over 50 – The first social network created specifically for the Baby Boomers• Extensive research in usage of social networks, online news aggregators, and digital music• Product management from concept through creation• Devised a unique business model for digital content monetization• Worked with Google Analytics to maximize UX• Execution of digitally based marketing and PR initiative to build membership• Secured affiliate network and third party ecommerce partnerships• Strategic sales development to find the best advertising partners for these niche audiences

Global leader in B2B corporate events and hospitality group with roughly 2,000 employees • Promoted from Sales Executive to Manager to Director, overseeing up to 15 direct reports • Recruited, hired, trained, lead, and released Sales Executives• Opened a new office in Detroit and was responsible for P/L and personnel• Member of the #1 revenue generating team in the company’s global operations in 2003• #1 revenue generator for CRM Summit ’03, Euro CFO Summit ’03, Contact Center Summit ’03, and WLAN Asia-Pacific Conference ’02