Account Supervisor
New York, Ny, Us
McDonald's- Oversee and manage national advertising initiatives including brief development, creative development, production, and post-analysisacross all media (tv, radio, print, outdoor, coupons/fsi’s, facebook, display, iAds, McDonalds.com, mobile, etc)- Manage product development & strategic planning with McDonald’s Menu Innovation Team to research and test future productsfrom ideation through testing (qual & quant), local market testing, and business case development- Contributed to product & category portfolio positioning development to drive differentiation and category sales growth- Developed a performance measurement tool combining sales & consumer feedback data to monitor business & brand health- Established strong relationships with senior marketing clients as well as key stakeholders throughout corporation in Product Development, PR/Communications, Operations, Nutrition, Culinary, and more- Develop product positioning concepts and personally manage focus groups (qual/quant) to uncover actionable consumer insights- Lead and facilitate pan-agency collaboration and integration across 7+ agencies- Supervise and mentor direct reporting AEs and AAEs- Contribute to agency-wide advisory panel on new/emerging technologies and social media- Created and delivered agency-wide presentation on SEO & SEM