Content Director
CurrentContent Director in charge of content strategy for a global client list, ensuring alignment with business objectives and audience engagement goals. I oversee the creation, curation, and management of content, ensuring consistent quality and brand tone for a diverse range of clients. My role includes leading key brand accounts, liaising closely with clients to design and deliver tailored content across a wide set of content formats. As Content Director, I also lead SEO research and implementation, utilising insights from data analytics to optimise content for search engines, thereby increasing visibility and driving organic traffic. This involves staying updated with SEO trends and Google algorithm changes, ensuring that my content team is equipped to produce SEO-friendly content.I work closely with the internal copy team to manage, mentor and develop our team of content creators and specialists, including development of internal training for both copy and SEO.