As a second-generation digital marketer, I grew up alongside the Internet's impact. I had the good fortune to start my career in the digital marketing industry, and as a result, I am proud to state that helping clients achieve their goals online has been a primary focus my entire adult life. While I manage teams of developers and programmers, social media community coordinators, advertising managers, and graphic designers daily, my area of focus is the crossroads between paid advertising and digital marketing business intelligence. Specifically, the data collection, wrangling, warehousing, and associated pipelining that allows our team to guide our clients toward achieving their business goals. A more recent area of my interest has been leveraging data accessible to advertisers directly and indirectly to identify potential advertising click fraud. I believe this area is likely to become more important to our clients as the industry continues to invest in the development of programmatic advertising systems. I am passionate about helping clients to leverage their data to drive corporate decision-making. A high degree of knowledge in: - Click Specific Advertising Attribution Across Multi-Platform Pipelines - Technical Search Engine Optimization - Multi-Channel Advertising Optimization, Management, and Algorithmic Performance Experimentation - Analytics Framework Development and Implementation - Conversion Tracking and Optimization - Interpretation of Technical Analytics for Non-Technical Stakeholders - Google G Suite, Google Search Console, Google Analytics, Google Ads, Google Apps Scripts, Google Ads Scripts, AdOps