Joshua Borg Email & Phone Number

Detroit, Michigan, United States

Manage the copywriting team whose responsibility is to concept and write copy for all creative assets supporting current and future marketing initiatives, including video scripts, print ads, social ads, marketing emails and other marketing assets. Additionally, oversee the development and growth of various levels of copywriters and manage the day-to-day.

Detroit, Michigan, United States

Detroit, Michigan

Developed engaging, action-driven content focused on purchase and refinance audiences, typically through email and direct mail channels.

• Oversaw development and execution of centralized email marketing campaign for H.W. Kaufman Group subsidiary companies, which included weekly product emails, special announcement emails, event emails, new offering.
• Analyzed trends in centralized email program by reviewing click-through rates, while developing test strategies to improve readership through engaging copy
• Developed annual content calendar for all product offerings
• Drove web traffic through company email campaigns, and tracked performance using Google Analytics
• Reviewed and edited all external copy on marketing materials
• Performed regular content audits and analysis

• Served as copy editor to ensure quality and adherence to brand standards for all materials created by marketing department
• Acted as project manager for marketing projects as assigned, while coordinating and scheduling internal and external resources as needed to meet deadlines
• Created copy for centralized email marketing program, working with subject matter experts to ensure accuracy with all content
• Researched industry trends and analyze complex data through reliable resources
• Posted content onto company intranet site using SharePoint

Plymouth, MI

• Developed and maintained relationships with the local media members in an effort to keep the community informed about YMCA programs
• Served as branch representative for YMCA Brand Advocate, helping ensure staff education with the YMCA’s re-branding
• Managed marketing efforts for all external communications for the Plymouth YMCA
• Worked with marketing team to ensure up-to-date website information
• Tracked and updated social media websites for the Plymouth YMCA
• Promoted and incorporated YMCA values and mission into all programming

Canton Township

• Developed program flyers for numerous township activities and special events
• Daily website maintenance for the Canton Sports Center
• Tracked and updated social media sites for the Canton Sports Center
• Prepared and edited material for Canton Leisure Services program brochure
• Wrote copy for direct mailings and various marketing promotions

Okemos, MI

• Developed press releases and compiled media distribution reports for clients
• Designed, wrote and edited content for quarterly Chief Okemos Boy Scout Newsletter
• Created flyers and pamphlets to be sent out to potential and existing clients
• Edited and revised any material sent out to clients