Influencer Marketing: Spearheaded a global influencer marketing campaign, collaborating with over 150 content creators across 23 countries to effectively promote IB's financial product suite.Digital Advertising and Partnerships: Orchestrated multi-channel digital advertising campaigns with top-tier financial news outlets (Nasdaq, Forbes, WSJ, Yahoo Finance) and managed a robust global affiliate network of over 50 publishers.Data-Driven Optimization: Developed and executed data-driven strategies to optimize marketing performance, analyzing KPIs (average equity per opened and funded account, average net revenue from commissions) to increase ROI.Strategic Communication: Communicated marketing performance and initiatives to key stakeholders, including company executives and a global workforce of over 150 employees across 25 countries.Brand Building: Led a high-impact international TV commercial campaign on major networks (CNBC, Bloomberg TV, Fox News) to elevate IB's brand visibility.Business Development: Successfully sold complex financial products, including the Hedge Fund Marketplace and algorithmic trading capabilities, to high-AUM institutional clients and money managers.

Leveraged financial acumen to execute targeted digital marketing campaigns aligned with securities industry trends.Optimized advertising spend by collaborating with accounting to streamline vendor payments and conduct rigorous weekly spend audits.Drove audience acquisition through strategically targeted paid social ad campaigns across Twitter, LinkedIn, Reddit, and Facebook.Enhanced social media engagement by managing IB's organic presence on multiple platforms using advanced social media management tools like Sprinklr.Informed marketing strategy through in-depth competitor analysis to identify emerging trends and consumer preferences.Ensured regulatory compliance by working closely with the compliance department to adhere to securities laws and FINRA regulations.

Collaborated with cross-functional teams at a leading global media agency to execute integrated marketing campaigns for JC Penney, including digital, social, and programmatic initiatives.Leveraged data analytics to optimize campaign performance, synthesizing daily metrics (impressions, CPM, CPC) into actionable insights for targeting specific demographics across various media platforms.Managed digital ad campaigns using DCM platforms (Prisma) to efficiently plan, execute, and optimize ad placements, maximizing ROI through strategic bidding and budget allocation.