As the VP of Ecommerce Operations, I directly supervise the PD, Marketing and Ecommerce departments, overseeing all omnichannel operations, B2B relationships, and campaign planning for mainline website and omnichannel promotions. In this role, I consistently identify and implement process improvements, oversee customer satisfaction initiatives, and ensure product quality.✦ Key Highlights ✦• After fixing issues with GM1, promoted to focus on GM3, overseeing marketing spend. • Formulate and execute strategies to enhance product processes, reduce creative costs, diversify content, track website traffic, and improve customer experience.• Manage website using heatmaps, addressing friction points to improve conversions, and implementing bundles and discounting tactics to enhance AOV.• Increase wholesale margins by 10% and implement omnichannel sales strategies to boost sales and brand visibility.• Developed a data-driven marketing plan, pivoting from a purely aesthetics-driven campaign strategy to a more holistic approach, focusing on ad diversification, historical data, industry trends, competitor analysis, and seasonal campaigns.• Streamlined processes, focusing on effective iterations to reduce creative costs by 30%.• Expanded omnichannel presence by 20% and provided more targeted product offerings across channels, resulting in reduced return rates.

As the Head of Production and Product Development, I managed the entire product lifecycle and played a pivotal role collaborating with executive leadership and finance by developing strategies to drive growth and profitability. ✦ Key Highlights ✦• Revamped product development department for data-driven decision making by performing comprehensive return-on-investment (ROI) analysis using historical data, development and marketing costs, and purchase order (PO) value, decreasing average ROI timeline from 14 months to 5 months.• Increased GM1 from 69.46% to 76.4% within a span of 2 years and reduced cost of goods (COGS) by negotiating with suppliers and implementing a strategic discounting approach.• Restructured third-party audit schedule to slash QA costs by 40% and negotiated better payment terms with vendors.• Successfully reduced product return rates, decreasing defective return rate to an industry low of 4%.

As a Production Manager, I oversaw logistics and all factory deliveries at the customer level by creating and tracking production schedules to ensure brand needs were met. I also ensured policies and procedures were followed throughout the duration of the production cycle and collaborated with the product development team to diversify the manufacturing matrix by dual sourcing existing products. I reviewed the time & action calendar (T&A) for each style with the product development team, identified delays, and provided feedback on potential delivery impacts. Additionally, I monitored and ordered label and packaging supplies, requested and reviewed top samples against bulk-approved standards, identified discrepancies, and halted production as required.✦ Key Highlights ✦• Supervised audits on all purchase orders (POs), established parameters, created Acceptance Quality Limit (AQL) manuals and verified product development approvals to ensure alignment with production output.• Negotiated bulk fabric and yarn costing with product development based on volume. • Coordinated fabric and yarn bookings with assigned suppliers to enhance garment delivery timelines. • Leveraged vast experience in fabric and logistics to work with BLANQI and MAS ACME, along with in-depth understanding of trial and error to improve current products and product expansions.• Quickly promoted to more senior-level roles for exhibiting outstanding performance, leadership, and work ethic.

As an Account Manager, I managed PVH, BLANQI, and Homage accounts, while also helping with the Lululemon account. I cultivated and maintained positive, long-term customer relationships by addressing client needs and delivering exemplary service. Additionally, I monitored budgets and ensured timelines were met in accordance with development calendars and supervised product quality on the factory side.✦ Key Highlights ✦• Seamlessly managed a $21M client portfolio YOY.• Introduced 17 new products to the market in the 1st year, leading product development efforts.• Formulated and implemented strategies to boost sales for specific brands. • Successfully achieved a 95% in-full-on-time delivery rate. • Created and fine-tuned a pilot-run process to improve the quality of programs before production.