• Manage and approve user stories, based on high fidelity wireframes, and identify build requirements for various templates, components, workflows, and user groups in AEM.• Coordinate with outside agencies to ensure deliverables are being built to specification and delivered on time.• Oversee the content migration of over 15,000 pages and ensure content is funneled into new layouts correctly.• Conduct UAT testing to identify and troubleshoot issues and then prioritize and track ticket progress to ensure accurate and timely bug fixes.• Author step-by-step training guides to empower new users to independently complete tasks in AEM and streamline user onboarding.• Lead both in-person and virtual training sessions, across various departments, geared at teaching users how to use and increase their productivity in AEM.• Partner with the brand team to create high-impact web layouts that prioritized user experience while maintaining a strong brand presence.

• Met with founders and investors to create a logo and brand identity that fit Solace Brewing’s corporate vision.• Develop cohesive brand strategies and designs for social media, website, digital marketing, and product designs (including: tap handles, signage, vehicle wraps, and over 60 can and bottle designs).• Design corporate sales sheets and product management schedules to assist sales team in the field.• Planned, designed, and built a custom WordPress website using latest UI/UX trends and best practices to offer the best user experience. The latest update has increased traffic by up to 300%.• Develop marketing strategies, optimize content, and setup analytics reports to monitor site performance, industry trends, and keyword rankings.

• Transitioned Appian from OpenCMS to WordPress in 2014 and again from WordPress to Adobe Experience Manager (AEM) in 2020. The latest migration included over 20,000 pages of content in 7 languages.• Collaborated with external vendors to implement the rebranded Appian logo, colors, and related assets. Designed and implemented updated page layouts for the Appian rebrand.• Created component libraries in Figma and XD to rapidly prototype layouts with a focus on improved UX/UI.• Created over 20 components, 30 templates, and multiple experience fragments in (AEM) for the Appian Rebrand leveraging front-end skills in: HTML, HTL(AEM), CSS, SASS, Bootstrap, JavaScript, and more.• Ran analysis on Appian.com and created reports to present to the CMO and Digital Marketing Director ensuring alignment on marketing strategies and site performance.• Integrated CRO boosting technologies with Pardot and Salesforce like: Demandbase, 6sense, and Clearbit. • Managed forms and completion actions in Pardot to capture and pass vital information into Salesforce like campaign name, asset type, industry, company, job title, and other lead scoring data.• Implemented targeted content with Adobe Target creating data-driven improvements, doubling basic user interaction, and increasing conversion rates up to 400%.• Utilized Adobe Target to add custom pricing models for over 15 regions including EMEA, LATAM, and APAC based on user location data.• Set up localization platforms like Smartling.com and Translations.com. • Conducted web accessibility scans with a focus on 508 compliance and improving overall web accessibility (WCAG/UAT), creating positive user experiences for those with disabilities.• Managed external vendors, content specialists, developers, and other marketers. I was in charge of distributing and monitoring tasks with tools like: JIRA, Slack, Trello, Wrike, and GitHub.• Experience managing our marketing technology tools, allocating budgets, and reporting expenses.

- Project Managed the design and development process for websites & advertisements.- Worked with clients to create top-performing ads and landing pages for campaigns.- Managed aggressive project schedules & deadlines.- Prepared and presented weekly performance and status reports.- Worked to maintain a fun, collaborative, & open team atmosphere.

- Designed & developed websites, landing pages, and ad creatives for clients.- Project managed and designed innovative campaigns for company & client promotions.- Maintain strict project schedules & deadlines.

- Designed, developed, and maintained the Intermarkets website.- Designed display ads, print ads, and trade show booth & displays.- Designed, created, coded, and deployed email campaigns with Marketo and MailChimp.

Designed, developed, and maintained the Intermarkets website and other marketing materials.