Member of a dedicated cross-functional team, reporting directly to the Head of Global Design, driving new business opportunities for Hasbro. Project overview:- Developing, pitching, and onboarding new partner brands. - Leveraging research and insights to reimagine existing internal brands.- Creating, testing and developing new digital engagement opportunities.- Spearheading and driving AI as a development tool for upfront exploration. - Member of the internal Speed-to-Market team.

Led an amazing cross-function team consisting of Design, Branding, Engineering, and Project Management to deliver 6 new licensed brands to market. Highlights include:-Starting Lineup: Created and launched a new sports action figure line tied to the NBA, MLB, and NFL. Working closely with partners at Fanatics, league owners, and player’s associations, as well as partners at Nike, Reebok, and Wilson and others, we successfully launched the new brand Starting Lineup on time and on budget. -Fortnite: Pitched and won the rights to develop and produce product tied to the Fortnite franchise. Product included action figures, collectables, vehicles, and other items for the action aisle at retail.-Selfie Series: Team invented a new process for delivering customized action figures based on scanned images of consumers. Working closely with licensed partners, the project included new branding, new manufacturing facility upstart, and new technology implementation. -My team also developed and launched licensed product lines based on Indiana Jones (Disney), Dungeons and Dragons (Wizards of the Coast), and Ghostbusters (Sony), with a focus on the adult fan and innovative play.-My team successfully reimagined the process for delivering Hasbro's crowd sourced Haslabs to market successfully, launching 6 projects in a row resulting in over $40M in sales.

Led an amazing design team, driving amazing product lines for both properties:Entertainment Driven Product Lines: Worked closely with studio partners and storytellers to develop products tied to theatrical, video game, and TV programming, including:- Thor Ragnarok- Black Panther - Avengers Infinity War- Ant-Man and the Wasp- Captain Marvel- Avengers Endgame- Spider-Man: Far From Home- Deadpool- Spider-Man: Into the Spider-Verse- Star Wars: The Madalorian- Venom New Brand Segments. Led the team is driving new innovative evergreen segments, including:- Bend-n-Flex: Innovative flexible figure form factor.- Assembler Gear: Modular customizable super hero roleplay.- Hero Moves: Gesture based role-play mechanisms.- Mighty Muggs: Innovative new collectable segment.- Titan Hero Power FX: Modular sound activation low price figure line.- Project Olympus: New figure expression developed for emerging markets.- Mission Fleet: New low price figure and vehicle segment. Collector and fan driven segments:- Marvel Legends: Drove team to expand fan focused product line, from under $10mm in 2010 to over $100mm by 2020. - Star Wars Black Series: Initiated re-imagination of packaging system to appeal to new consumers to drive an easier entry point into this brand. - “Baby Yoda”: Re-arranged resources to allow team experts to drive speed to market on this character phenomenon, leading to a fully functional animatronic product to retail in under 8 months.

Managed cross functional team of: Design, Engineering, Project Management, Packaging, Instructions, as we reimagined the KREO product line for business success. Highlights include:- Alpha Group Joint Venture: Worked closely with Alpha Group to bring their IPs of Super Wings, Giant Saber and Armor Heroes to the China market in KREO’s construction play pattern.- Reimagining the KREO brand: Led the team in new innovations in construction materials delivering product tied to Trolls and My Little Pony.- Redesigned the team structure with focus on innovation first: This led to a re-imagination of the KRE-O brand and product offering by moving away from a “copy the competition” model and into “carve out our own unique point of view”.

Led an amazing design team, working closely with Takara, to drive Hasbro’s premiere action brand with the following highlights:Entertainment Driven Product Lines: Worked closely with studio partners to drive story and product innovations tied to theatrical, video game, and TV programming, including:- Transformers Age of Extinction: Worked closely with filmmakers driving the right brand beats and developing best in class product.- Transformers Robots in Disguise: Worked closely with animators to develop targeted storytelling.- Angry Birds Transformers: Worked closely with Rovio to bring both brands together.- Transformers Fall of Cybertron: Worked closely with studio to bring in game characters to life in product.Reimagining the Transformers Generation product line: I led a design summit of Hasbro and Takara team members to reimagine what was at that time a de-listed segment, turning it into a powerhouse by introducing product based storytelling while delivering on the types of play the fan community was seeking. This new brand focus is still going on strong today.New innovative segments:- Transformers Quick Change: Led a product overhaul from a complicated puzzle toy and into a quick-change transformation play pattern that became our dominant product segment. - Transformers Bot Shots: Developed an all new battling transformation segment. - Construct-A-Bots: Led a new construction segment bringing, for the first time ever, customization to the Transformers brand.

Managed an amazing design team, with the following highlights:Entertainment Driven Product Lines: Developing product lines of Action Figures, Roleplay, Collectables, TV Drivers, and other innovations tied to:Theatrical release highlights:- The Incredible Hulk: With re-imagined role-play Hulk Fists.- Iron Man 2: With RC Real Walking Iron Man.- Captain America: Innovative role-play shield.- Thor: First Mjolnir role-play hammer. - X-Men Origins Wolverine: Successful TV Driver “Retractable Wolverine Claws”.- The Amazing Spider-Man: 5 in 1 role-play gauntlet. - The Avengers: Largest Marvel item to date, 6” figure Helicarrior.Animated releases:- Super Hero Squad: Worked closely with animation and game studios.- Ultimate Spider-Man: Delivered 6” product line tied to animation.- Iron Man Armored Adventures: Delivered efficient product line. Marvel Universe. - Created and spearheaded a new fan focused product line called Marvel Universe that led to a successful product line of over 400 3 3/4” figure.

- Digital Littlest Pet Shop. Pitched, developed, and brought to market a product line of pocket sized digital pets that utilize interactive ports to control and very rich story adventure told through a LCD screen environment.- New Business Exploration. Personally managed multiple new business opportunities as Hasbro explored expanding its retail footprint, reporting directly to Hasbro’s General Manager for R&D.- Robotics. Developed a personal robot segment using a graphic interfaced segmented coding system.

Created and pitched a new construction brand called BTR. Built a dedicated and talented design team, were we developed and produced a very large launch of 24 unique retail products. - Designed and engineered over 200 molds, in under one year.- Designed every instruction booklet.- Launched the entire all new line in under 2 years.

Designed and developed product tied to the brands, in some cases partnered with outside design firms in the U.K., across the U.S., as well as Hong Kong and Tokyo. Product lines including: - Star Wars - Developed a 3 3/4” vehicle segment and key 3 3/4 figures and role-play for Star Wars Episode 1.- Nascar - Developed die cast cars, playlets, and action figures.- Tonka - Developed multi-packs with an innovative packaging storytelling system.- Weebles - Led a design team to develop an entire Weebles product line with an innovative rolling system.- Transformers Armada - Developed a unique product line of transforming weapons.- Magic the Gathering - Developed an entire action figure product line tied to the game. (Went to production but never shipped due to a change in business plans)- Jurassic Park 3 - Developed a line of die cast dinosaur hunting vehicles and playlets.- Pokemon - Developed turnkey product to capture at the time this emerging property.

Designed new concepts and prototypes for Tyco Toys, Fisher Price, Headstrom, Little Tikes, Titleist, Summer Infant, Little Kids, and other medical and consumer goods items.