Joshua Simon Email & Phone Number

Key Account: DBS Bank

• Facebook, Instagram and Google Advertising
• Copywriting for social media ads & search ads
• Manage and optimise client's ad campaigns running in Singapore & JapanElectronic Direct Mail Marketing
• EDM copywriting
• Managed & ran EDM campaignsSearch Engine Optimisation
• Implemented SEO recommendations on client's website. Achieved greater than 3 times the original site health score

• Facebook & Instagram Advertising
• Managed Facebook & Instagram ad campaigns across 3 countries: Singapore, Indonesia & Japan
• Copywriting & visual selection for ad campaigns based on marketing direction
• Daily tracking of key performance metrics and optimising campaigns based on ad performances & historical successes
• Reviewed performance of past campaigns and summarised trends & key takeaways from our best-performing ads
• Piloted ad campaigns on new platforms such as Yahoo!JAPAN and TikTok

• Learnt the fundamentals of Facebook Ad Manager & marketing strategy
• Prepared AAR Deck on previous campaigns, highlighting effective copies & visuals that resonated well with our audience
• Participated in creative brainstorms for upcoming campaigns using customer personification. Highlighted shifts in customers' preferences and perceptions as a result of a global pandemic
• Wrote a blog post sharing about my internship experience

Singapore

• NomadX, Capitaland Retail
• Delivered authentic brand experiences by promoting engagement through omnichannel touchpoints & retail technology
• Conducted store tours and encouraged adoption of loyalty programmes
• Supported operational implementation of programmes on-site and store renovation
• Managed and troubleshoot operational tasks such as customer queries, in-store incidents and logistics

Singapore

• Engaged with customers whilst applying product knowledge to find the right tools & equipment for each individual’s fitness goals
• Practised visual merchandising to create an appealing shopping environment for customers
• Reorganised product displays to feature fast selling-products more prominently, resulting in greater sales revenue
• Conducted daily inventory checks using RFID technology

Singapore

• Accumulated experience in service quality and customer relation skills
• Enhance dining experience by building interpersonal relationships with regular diners, and providing recommendations based on each customer’s diet goals
• Prepared and cooked various main dishes, sandwiches, salads and shakes
• Managed cashier and maintain general upkeep of cafe, including cleanliness and sanitation
• Mentored new trainees on workflow procedures, daily operations and guided them in both food & protein shake preparation

• Integrated Final Year Project with Decathlon Singapore
• Conducted market research and analysed findings of local sporting goods consumer scene
• Pitched several marketing ideas to reach target consumer base using research findings
• Created awareness & excitement around the grand opening of Decathlon's first flagship store in Singapore with advertising ideas proposed
• Assisted in both product display and floor set up in outlet prior to opening day
• Marketing campaign successfully drew over 14,000 customers on grand opening day

Singapore

• Created schedule of marketing campaigns for 4th Quarter of 2014 to End 2015
• Liaised with external parties for Community Outreach Programme
• Set up and managed company’s social media accounts on Twitter and Instagram

Bachelor Of Science (Honours), Business Management With Communications And Year In Industry

Student Council representative for Welfare Department • Planning committee for university-wide events benefitting over 600 students •.

Business Studies (Marketing Specialisation)