Joshua Owolabi Email and Phone Number
Hey 👋🏽You're finally here. So let's get into it real quick. Since my university days, I have been known as that guy who loves to connect with people. Even though I didn't know what I was doing, it yielded results. Out of curiosity, I created a Departmental Online News Agency, the first of its kind, and I broadcasted morning news at 7:00 am daily on various class WhatsApp groups. It soon became everyone's favourite and will become the leading News service in the Faculty, with other departments starting theirs. It wasn't a major shock when I won the Pressman of the Year award at the department's Dinner Gala. After the prize and a couple more headlines, I discovered copywriting, and the rest, they say, is history. My passion for marketing is driven by a genuine desire to connect with users and share helpful content to create positive customer experiences. Why? Content marketing has been proven to deliver resounding success. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.With a dynamic four-year career, I have gained diverse marketing experience across multiple areas. These include Content Marketing, Social Media Marketing, Product Marketing, Digital Marketing, Community Growth, Customer Engagement and Success, Marketing Communications, and Marketing Strategy. This comprehensive background has equipped me with a well-rounded skill set and a deep understanding of the marketing landscape.I am currently spearheading the growth of the Payday Africa User Community and disrupting the neo-banking industry on a global scale. As a member of the Payday team, my job is to cultivate strong brand awareness, expand the community and further drive the adoption of Payday's product and service. Utilizing my expertise in interpersonal communication and analytical abilities, I strive to positively impact the individuals within the community by providing practical solutions to their problems.I am genuinely enthusiastic about connecting with new people and exploring products/services that can positively impact individuals, organizations, and society. Please contact me here if you share the same passion for meaningful conversations. I am always excited about the opportunity to engage in insightful discussions.Let's connect and discuss how we can make a lasting impact on your business together! ✨
Africans In Marketing
View- Website:
- bit.ly/40zp7gW
- Employees:
- 2
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Community LeadAfricans In MarketingKingston Upon Hull, Gb
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Marketing ManagerThumbsnft Jul 2023 - PresentMetaverse -
Community LeadAfricans In Marketing Jul 2023 - PresentLagos State, NigeriaAfricans In Marketing is a community on a mission to build Tech’s most vibrant marketing community. A place for aspiring and practising marketing professionals to feel, relate and support each other. This community provides Tech Marketers with the support they need to grow meaningful careers within the ecosystem.
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Community Growth ManagerPayday (Techstars '21) Oct 2022 - Dec 2023Rwanda
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Social Media ManagerPayday (Techstars '21) Mar 2023 - Sep 2023United KingdomPayday is the Global Neobank For Digital Africans 🚀 that allows you to send, spend and bank globally. With Payday, you can access global accounts to receive payments from your employers and clients, pay for social media ads, register for your courses, and send money to family and friends – without hidden fees.My achievements include the following: – Part of the marketing team that grew active users from 200,000 users to over 700,000 users in 3 months.– Started the Payday Africa community on Telegram (channel and group) and clocked 1,000 subscribers in 7 days. The community currently have over 4,000 active subscribers. – Shared and engaged community members from the first day resulting in 93.7% of community members keeping their notification enabled. – Verified the community to demonstrate that the channel is the official Payday user community. – Streamlined the channel for the resolution to be in the DMs to prevent customers from having their details in public and risk being scammed by bad actors in the community. – Escalated and Resolved over 100 customer-related issues in less than two weeks with the help of the CX team. This improved customer satisfaction and retention by 75%.– Shared product education content to feel the community's pulse and collected product feedback for the team to improve customer experience. – Manage social media communications by attending to customers' comments on all Payday posts.– In charge of creating social media content calendar and distributing the media assets across all channels with channel-specific captions. – Analyze and report social media performance to measure monthly marketing efforts' success and identify improvement areas.
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Associate Content Marketing ManagerBloc Aug 2022 - Dec 2023Lagos State, NigeriaBloc is an all-in-one suite helping businesses of all sizes access & distribute financial services. Startups, SMEs & large organizations use Bloc’s suite of banking and payment tools and APIs to accept payments, send money, attract new customers, create revenue lines, and efficiently manage their business online. My achievements include the following: – Did a complete social media audit to assess growth, opportunities and what can be done to improve Bloc’s social media presence.– Create a Bloc social media content calendar, work with the team to review the content weekly, and distribute it across all social media channels. – Played a significant part in the launch of Bloc's API products and re-brand in 2 weeks, which generated over 200,000 impressions and added 120 leads to the waitlist.– Wrote and published an article on "Nigerian Bank Transfers" to educate and produce information for readers and website visitors. – Manage ‘Inside Bloc’ social media channels and share team-generated content to promote culture.– Introduced 'my bloc story', a 5-minute interview session with team members, to increase employee engagement and morale.– Hosts product-related and FinTech conversations with clients on Twitter Spaces. -
Social Media LeadBloc Aug 2021 - Nov 2022Lagos, Nigeria
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CheerleaderOrchestrate Nov 2021 - Mar 2023Lagos, Nigeria -
Social Media And Community ManagerNestcoin Jan 2021 - Dec 2022RemoteNestcoin is a community striving to create equal access to economic opportunities by making modern finance borderless, trustless and delightful.My achievements are the following: – I stepped into a different role and a largely unfamiliar space (Web3) to help the company increase brand visibility and tell the brand story in Africa through social media and community management. In less than seven months, I have grown the social media pages I manage (Nubian, Brunch, Nestcoin) to over 20k followers across Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok. – I conceptualized and executed a Gleam campaign that reached over 87 countries. It also grew our social media channels, which now have over 15K followers (Facebook, Twitter, Instagram, and YouTube). There were also 7K visits to the website as a result. This was strictly an organic marketing campaign. – Managed a marketing campaign that led to over 7,000 people requesting to use BrunchTribe, a community app still in the alpha stage.– Conceptualized and hosted various web3-focused community events on Twitter, Discord and Telegram. The event about Crypto Adoption in Africa had over 2000 listeners in one hour. – Collect product feedback in the communities to improve the user experience. – Produced and distributed numerous high-performing web3 content on social media and in the communities. – Revived and Increased the content publishing flow on Nestcoin's social media channel by 75% and introduced bi-weekly campaigns like Nesters' Voices and Life in the Nest to improve team culture and employee engagement.– Contributed to team culture by introducing positive vibes to the team's "random" Slack channel. -
Content And Social Media LeadJames Cubitt Interiors Dec 2020 - Dec 2021Lagos, NigeriaJames Cubitt Interiors is an interior design practice specializing in Corporate Workplace, Residential and Hospitality built environments. Our other areas of interest are Research and Development of interior design products.My achievements include the following: – Crafted the company's social media brand positioning guidelines and also scripts for some project videos.– Initiated an increase in followers and engagement by 100% across all channels in the first three months. – Boosted Search Engine Optimization and generated traffic through inbound marketing.– Advised industry event participation to improve brand awareness and partnership. – Worked with the design team and approved the design timeline for social media shares and blog layout.|– Collaborated with marketing, sales, and customer support teams to ensure brand consistency and communication.– Improved followers' engagement, responded to real-time feedback and monitored customer reviews.– Monitored and measured social media insights and website metrics.– Published articles on the company blog and doubled blog readership by 75%. -
Digital Media Specialist54Gene Jul 2020 - Dec 2020Lagos State, Nigeria- Heading all social media and community support, Ad campaigns and report generation on Facebook, Twitter, Instagram, LinkedIn that measure engagement, website clicks and conversion.- Chief Editor of the overall Content Calendar.- Efficiently measure and effectively optimised campaigns through custom KPI dashboard.- Produced internal and external communications using PowerPoint.- Partner in creative and strategic development and production, event planning, media planning and PR. -
Head, Content And Social MediaOpay Oct 2019 - Jul 2020Lagos State, NigeriaOPay makes payments more manageable, transfers free, savings more rewarding and gives you cashback on airtime and data top-ups.My achievements here include the following: – Managed vertical social media team strategically for successful campaigns and effective brand communication. – Scheduled and published content on all channels in real-time using Hootsuite.– Chief Editor of the overall Content Calendar across all verticals.– Managed one of OPay's customers and agents communities with over 400,000 members.– In charge of the Social Media Product Launch for OPay.– Created and distributed content across all OPay social media channels. – Worked with the telesales and customer support team to improve customer experience. – Generated sales leads for conversion (website and In-App visits) using Hubspot—increased customer acquisition and retention by 85%. – Measured growth in engagement rate, conversion rate, and the achievement of the KPIs using available social media analytic tools. Increased followers and engagement by 23% monthly.– Created/curated trendy and business-relevant content in different formats (video, image, GIF, blog, article, audio).– Managed OPay's visibility with "#MaskForAllNg" and the thriving community outreach (in partnership with Slum2School) COVID-19 campaigns across all our Social Media Channels. -
Social Media ManagerSelf Employed Aug 2019 - Sep 2019Lagos
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Graduate InternRydal Mews Limited Apr 2018 - Jul 2019Lagos State, Nigeria -
Public Relations OfficerEmsa Oau Jun 2017 - Jun 2018Nigeria- Keep the student body informed of events, fundraisers, and service projects.- Obtain approval for events, both corporate and casual ones.- Issue press releases and approves all editorial content.- Responsible for communication between the student leaders and the students.- Help maintain the student council website and all social media platforms.- Oversees internal and external communication.- Provides information to the student body about all the programs, initiatives, and resources offered by the student government. - Serves as the liaison between the student government and campus and external media sources.
Joshua Owolabi Education Details
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Digital Marketing And Advertising -
Product Marketing -
Real Estate -
Emarketing InstituteEmail Marketing -
Emarketing InstituteDigital Communication And Media/Multimedia
Frequently Asked Questions about Joshua Owolabi
What company does Joshua Owolabi work for?
Joshua Owolabi works for Africans In Marketing
What is Joshua Owolabi's role at the current company?
Joshua Owolabi's current role is Community Lead.
What schools did Joshua Owolabi attend?
Joshua Owolabi attended University Of Hull, Product Marketing Alliance, Obafemi Awolowo University, Emarketing Institute, Emarketing Institute.
Not the Joshua Owolabi you were looking for?
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Joshua Owolabi
Associate Professor | Medical Educator | Edtech Consultant & Innovator | Author & Speaker | Personal & Organizational Productivity Coach | Asic Inventor | Designing The Future Of Work And The WorkplaceValdosta, Ga -
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