Marketing specialist on the campaign team at Waters Corp.

Joined start-up website in first few months and built its audience from several thousand page views in the first year to more than three million views from September 2015 to April 2016. The site continues to grow with each year increasing in traffic and engagement on social media. Provide daily, multimedia content for the site, including photos, videos and more. Built relationships with coaches, players, and administrators to provide breaking news about Hockomock League teams. Develop social media campaigns to promote the website and events such as the annual Charity All-Star Classic. Through social media efforts, the basketball and soccer events draw hundreds of attendees raised thousands for ALS-related charity and Dana-Farber.

Create white papers, case studies, contributed articles, press releases, and technical content for thermal engineering firm. Content includes video and photography as well as articles for the company blog, outside publications, email marketing campaigns, and for landing pages on company website.Develop social media campaigns for the company and related websites to expand brand, promote content and products, and establish a wider audience for company news. In less than a year, Twitter and LinkedIn followers have nearly doubled.Build SEO into company website and blog, develop content for new product launches, establish media contacts, and work on all aspects of the company’s marketing and public relations efforts.

Written game reports, including statistics, interviews, and more for comprehensive coverage of high school sports, including multimedia (photographs and video).Written feature stories on players, profile pieces, and participate in roundtable stories. Also in charge of weekly boys’ and girls’ statewide soccer rankings. Utilize social media to drive audience interest in the website and build page views.

In four years, took a small, weekly newspaper from limited visibility in the community to being the paper of record in the towns that it covered. Developed contacts and built relationships with stakeholders in the communities to ensure that Hometown Weekly was their primary resource for news and was top of mind when there was a story to be shared.Managed a team of editors, freelance writers, photographers, and interns. Held regular staff meetings to improve skills, ensure consistent standards, and maintain a high level of coverage across all publications.Improved the online and social media profile of the newspaper. Helped with the site redesign and provided multimedia content for print and online publication. Took over the social media accounts and saw Twitter followers jump from 30 to more than 1,500 in little more than two years. After taking over the paper’s website, monthly page views more than doubled.

Developed networking matrices and regional and national media lists for clients. Participated in brainstorming session for upcoming press and advertising campaigns and worked on special projects as requested by clients.

Produced live and recorded content for local television station, from sports to community event coverage to studio productions. Had daily involvement in all aspects of television broadcasts from videography to directing to being on-air (as host, anchor, and announcer) to post-production.Conducted community outreach and media relations for the station, including the creation of the station’s social media accounts that are still in use today. Built relationships with stakeholders in the community to create support for the station, stories for its news programming, and promotional resources for shows, classes, and events. Produced, wrote, researched, and conducted interviews for an award-winning historical documentary. “Thompson Chemical” was honored by the Alliance for Community Media in its regional and national video awards. Organized and promoted a premiere screening for the documentary at the high school, including interviews with the local paper and a local radio station.Presented at a national conference on the use of sports coverage (and being proactive in general) to build support for public access stations within the communities that they serve. Demonstrated how sports coverage, even on a basic level, has built the DoubleACS brand in Attleboro and created a viewership that considered the station integral to the community.

Managed a team of customer service representatives and oversaw all front end operations. Trained staff members on company policies and procedures and ensured those standards were being met, while also handling customer issues.Was primary source for customer relations and complaint resolution as well as acting manager when customer service representatives were unable to handle situations.