Alongside my day-to-day projects, I collaborate with a number of global brands and publications as a writer and editor. Over the years I've written for adidas Originals, Y-3, BYREDO, Ferragamo, FanInk, Highsnobiety, the London Festival of Architecture, and Texture Mag, to name but a few.I've had the pleasure of interviewing Brendan Babenzien (former Supreme Creative Director and founder of NOAH), Kid Cudi (musician, actor, hero), Dev Hynes (international music icon aka Blood… Show more Alongside my day-to-day projects, I collaborate with a number of global brands and publications as a writer and editor. Over the years I've written for adidas Originals, Y-3, BYREDO, Ferragamo, FanInk, Highsnobiety, the London Festival of Architecture, and Texture Mag, to name but a few.I've had the pleasure of interviewing Brendan Babenzien (former Supreme Creative Director and founder of NOAH), Kid Cudi (musician, actor, hero), Dev Hynes (international music icon aka Blood Orange), Stan Smith (tennis legend, not the shoe), Craig Green (designer), Luke Meier (co-founder of OAMC and co-creative director of Jil Sander), Sean Wotherspoon (vintage clothing legend and all-round great guy), and more.My writing has made its way into some unexpected places including adorning the walls of exhibition spaces at Paris Fashion Week, inscribed on the box of a pair of shoes that was auctioned by Sotheby's for $126,000, and featured as the introduction to a hardback coffee table book. Show less

I founded jump! Culture Studio in 2022 — the business' specialised cultural intelligence and strategy practice, operating at the intersection of provocative thinking and actionable strategy. At jump! Culture Studio, I work with some of the world's leading brands, like adidas, Jameson, Bumble, and Heineken to solve complex business challenges through nuanced cultural understanding.In addition to heading up the Culture Studio, I sit on jump!'s Senior Leadership Team, helping to… Show more I founded jump! Culture Studio in 2022 — the business' specialised cultural intelligence and strategy practice, operating at the intersection of provocative thinking and actionable strategy. At jump! Culture Studio, I work with some of the world's leading brands, like adidas, Jameson, Bumble, and Heineken to solve complex business challenges through nuanced cultural understanding.In addition to heading up the Culture Studio, I sit on jump!'s Senior Leadership Team, helping to strategically drive growth and change across the business. Show less

Cultural research, strategy, and front-end innovation for clients including: adidas, Heineken, DAZN, and Jameson.

LOUD is Mixcloud’s cultural consultancy, working with global brands such as adidas, Dr. Martens, Red Bull, Woolrich and more to achieve culture/brand fit.At LOUD I developed as a cultural researcher and strategist, gaining experience with a number of methodologies as well as leading project debriefs and building client relationships.

I split my time across Ogilvy's creative and consulting business units, developing strategies and concepts for global clients including Ford, Lego, and UNICEF.

Strategic communications coordination for adidas Originals’ global campaigns, launches, and events.

Summer internship working on press and strategic communications for clients including adidas Originals, SSENSE, Alyx, Acne Studios, and Raf Simons.