Strategy Director
Minnetonka, Minnesota, Us
For seven transformative years, I dedicated myself to Dealer Teamwork, playing a multifaceted role that spanned consulting, account management, media management, client services, and strategic direction. As one of the pioneering members of the team, I contributed significantly to shaping the company's success in the automotive marketing space.At Dealer Teamwork, we revolutionized the automotive industry with groundbreaking innovations such as the MPOP, the first-ever specials and vehicle merchandising system agnostic to all website platforms. My focus centered on marketing, advertising, media management, and client success, where I leveraged my expertise to drive impactful results for our clients.A key aspect of my role involved building and mentoring a team of successful employees who served as the backbone of our business's success. Together, we earned prestigious partnerships and certifications, including Google Premier Partnership, Microsoft Advertising Partnership, Facebook Advertising Partner, and numerous manufacturer certifications such as Ford Direct Premier Partner, BMW Certified Partner, KIA DAS Partner, MINI Certified Advertiser, Stellantis Partner, and Subaru Certified Paid Search Program.I led our team to achieve full certification in Google Search Ads, Display Ads, and Shopping Ads, and spearheaded the launch of Vehicle Listing Ads through our Google Partnership. Over the years, I played an integral role in managing over $150 million in advertising spend on Google, driving impactful results and maximizing ROI for our clients.