Oversaw relationships with content partners, publishers and creators across NFL, NBA, NHL, Turner Sports, CBS Sports, Overtime, etc. to develop how Twitter was being implemented into overall strategy. Developed and facilitated innovative activations around major sporting events focusing on engaging content and increasing usage of the platform.

Course Associate for Sports Sponsorship & Sales course in Columbia University’s Sports Management graduate program.

Collaborated with official marketing partners to develop holistic strategies taking into account NBA/WNBA tentpole events and key product launch dates. Leveraged external and internal relationships to lead renewal conversations, and identify new opportunities via both traditional and emerging platforms.

Oversaw the fulfillment of global marketing partners’ sponsorship portfolios across family of leagues. Project managed day-to-day partner activation process ranging from contractual deliverables, activation strategy, media planning, broadcast integrations, financials, event coordination and ROI measurement.

Collaborated with internal stakeholders such as Events, Media, Content, Legal, Licensing and Player Marketing to fulfill partner obligations, identify upsell opportunities or to improve preexisting initiatives.