Josh Cole Email & Phone Number

Drive growth, increase marketing impact & expand brands. Serving as a fractional CMO, interim team leader, strategic advisor and/or coach. Clients range from early-stage startups to established consumer businesses, including: ✦ Sky Zone: Asked to return as the interim marketing leader, based on prior achievements as the permanent global CMO ✦ Ace Pickleball Club: Fastest growing company in a rapidly-expanding category, 100+ opening✦ TOCA Football: Tech-enhanced soccer training centers w/ 40 locations✦ Holey Moley: Leading Australian experiential entertainment concept, now opening across the US✦ Slick City Action Park: Experiential entertainment startup, 50 franchises sold in 7 months✦ The NOW: Health & wellness w/ 60 locations✦ The Joinery: vertically integrated manufacturer & retailer (physical, e-commerce)I welcome the opportunity to discuss if I'm well-suited to help grow your business and/or provide guidance to your team members. Contact: hello@jcoleconsulting.co“I LOVED working with josh! He provided strategic guidance and ideas…He also advocated for the launch of TikTok advertising, which he and I then launched together. I highly recommend him...” - Alexa B., Sky Zone“I had the pleasure of working with Josh on gaps in our digital content strategy…He was able to help us prioritize ideas based on our brand strengths and create clear next steps...” - Cassandra J., The Joinery"Josh is a consultant for our company & an incredible mentor for myself as a professional...Josh has really helped lay the foundation for our long term growth & success...He is a HANDS-ON consultant. Ideas, deliverables, vetting software solutions, agency/resource recommendations, guidance on creative, crafting our style guide & mission statement - the list is endless. I look forward to every meeting I have with him. 10/10 recommend!" - Bre B., Slick CityLearn more about my fractional CMO & consulting here:https://www.linkedin.com/services/page/8a9404322a9447bb14

Roswell, Georgia, Us

Ace Pickleball Club is the fastest growing indoor pickleball start-up, with over 80 franchise locations in development. Ace distinguishes itself by providing exceptional member experience and optimal playing conditions. I'm a strategic advisor to the co-founders and contribute to a range of marketing projects in an active consulting role.

San Francisco, California, Us

Led marketing team, reporting to the founder/CEO. Sandbox VR is a fast-growing location-based VR entertainment company. VC investors include Andreessen Horowitz, Alibaba and Craft. Individual investors include Justin Timberlake, Katy Perry, Kevin Durant and Will Smith.Sparked growth from start of tenure:✓ “Over 1 million Sandbox VR tickets have been sold. Although we’ve persisted over six long years to get here, half of the tickets came within the last six months.” - Steven Z., Founder/CEO, Jan 2023 ✓ Helped open 14 new locations across 4 countries while breaking consecutive grand-opening sales records✓ Led launch marketing for a new VR experience that quickly became the the most-played game in the the company's history✓ Grew sales via two seasonal campaigns, including holiday gift card sales +117% vs. prior year on per store basis ✓ Partnered with Netflix Live Experiences and Marketing teams on the PR announcement plans for the new Squid Game VR experienceResponsibilities included oversight of brand, performance and local marketing, creative, social, PR and marketing analytics.

Overland Park, Ks, Us

Recruited by new owners to lead marketing and digital product marketing for two portfolio fitness / health & wellness brands -- TITLE Boxing Club and BoxUnion, with 150+ combined locations and streaming video platforms for at-home classes.✓ Led a pricing analysis and rolled-out a new price strategy that generated +21% monthly membership revenue✓ Built a team (including content creators, lifecycle marketing) and business plan to grow the streaming video business. Membership increased 3x and 30-day churn decreased 29%. ✓ Expanded team capabilities, resulting in significantly improved member engagement and franchisee satisfaction ✓ Oversaw a brand refresh, with updated visuals and messaging About the company: TITLE Boxing Club and BoxUnion, merged under single ownership in early 2021, provide Boxing-inspired fitness training dedicated to both physical and mental health & wellness. The combined company is the world's largest omni-channel boxing fitness company.

San Francisco, Ca, Us

VSCO is a leading photo and video editing mobile app and creative channel, monetized through subscriptions. It is on Forbes’ 2018 list of The Next Billion-Dollar Startups. Advisor to the Marketing Team in the areas of performance marketing, customer acquisition and marketing strategy. My role was renewed for a 2nd then 3rd year (1 year total is the norm) in recognition of contributions."Josh is a pleasure to work with. He is extremely focused, provides clear direction and knows how to produce results. For his direct reports, he is a leader by example. He has high standards, is respected by colleagues and has a proven track record for success." - Tesa Aragones, former VSCO CMO

Provo, Utah, Us

"Not many marketing executives can say they took a brand from little-known to globally recognized. This is what Josh did for Sky Zone." - Jeff Platt Co-founder & CEO Sky ZoneAchieved the 3 key objectives outlined by the CEO and board of directors when hired:1. Expanded the business ✓ Grew from 80 to 210 locations, and then to 300 locations after a Private Equity sale & subsequent brand roll-up with two former competitor brands. ✓ Entered 10+ new countries ✓ Launched membership sales (recurring revenue model) and new products2. Differentiated the Sky Zone brand vs. copy-cat market entrants✓ Turned Sky Zone into a household name with industry-dominant brand recognition ✓ Generated 2 billion high-impact brand impressions thru innovative programs & integrations with Snapchat, Nickelodeon, movies (e.g., Bad Moms Christmas), television shows (e.g., The Bachelorette), YouTube creators (Kevin Hart, etc.) & social media influencers✓ Created experiential activations with: Disney, Carnival Cruise Lines, Amazon, Big Brothers Big Sisters✓ Punched above weight in media coverage, with programs & campaigns covered in: NBC Nightly News, Today Show, Access Hollywood, Extra, E!, Oprah Magazine, ESPN, SI.com, TechCrunch, Bustle and many more 3. Helped prepare the company for a sale ✓ The company sold in a PE transaction in 2018, providing an exit for shareholders and increasing the scale of the company via a merger with 2 competitors“Josh is a superb marketing leader who champions and executes programs that generate sales…is also an excellent team leader; he’s inclusive, empathetic and truly cares about his team” - Julie Petritsch Sky Zone ex-CFO

Provo, Utah, Us

Began all marketing initiatives that continued with my promotion to CMO. Initial projects included:✓ Upgraded Sky Zone's digital marketing, research and analytics capabilities, both in-house and through external agencies✓ Launched post-visit customer surveys for ongoing feedback across the network of franchise and corporate-owned locations

Universal City, Ca, Us

"Josh is a growth driver. He knows how to jump over any hurdle..with a positive energy that is infectious. I trusted him to deliver (big) results and he did." - Larry Kurzweil, former President & COO of Universal Studios HollywoodI led a true digital transformation -- from strategic vision to tactical execution -- resulting in business-changing practices and results.In an entrepreneurial role, I built a high-performing team, expanded marketing capabilities, increased brand reach globally, and grew revenue.Business building highlights included:✓ Increased direct-to-consumer e-commerce from $1M to over $125M annual sales ✓ Co-led the cross-functional team that began Universal Studios Hollywood’s marketing in China. Launched in-market website, advertising and PR. Grew market from <1% to over 10% of business✓ Created award-winning marketing campaigns to launch products and events, including in partnership with entertainment properties (e.g., The Simpsons, Transformers) and strategic marketing partners including Coke, Nestle and Chase/MasterCard✓ Initiated the company’s social media presence. Created & led the first social media team. Grew followers from 0 to over 3 million✓ Led the annual membership (loyalty) program for 3 years, including member acquisition & retention. Increased member base 15% and repeat member usage 8%, both exceeding plan

Universal City, Ca, Us

"Under Josh's leadership, e-commerce became our largest pre-arrival sales channel, and digital marketing became our primary advertising tool." - Chris Nelson, former CFO, Universal Studios HollywoodActing as an internal change agent, I led digital strategy and implementation of all digital marketing initiatives, from brand marketing and product launches, to website UX and e-commerce customer acquisition.✓ Initiated sales and marketing partnerships with Travelocity, Expedia and other online travel networks. These programs increased from zero to seven-figures in annual sales revenue✓ Was a key architect of the marketing and communications strategy that successfully relaunched the Halloween Horror Nights event after a multi-year hiatus. This event grew to over 10% of total annual company revenue. Oversaw award-winning campaigns to market the event (Webby; Reggie Award)

Orlando, Florida, Us

Was an inaugural member of the first dedicated digital marketing and e-commerce team for Universal Parks & Resorts. My primary focus was on Universal’s international properties in Japan, China and Spain.I established the vision for how digital could be used to build the businesses; obtained buy-in from the senior executive team for the strategies and needed budget; and then led the execution of these plans while balancing the needs of a global brand identity and required market localizations.Was a member of the Universal Studios Japan ($1.6B property) grand opening marketing team.Wins included:+ Launched award-winning website and mobile commerce program for Universal Studios Japan. The site won a Yahoo! Japan award ahead of Amazon and Sony.+ Secured a $7.5M dollar marketing sponsorship from NEC Corporation+ Partnered with marketing team in Barcelona on selection of a new digital agency and the launch of e-commerce sales

Master Of Arts - Ma

Bachelor'S Degree, Business Administration And Management; Economics