Primary point of contact for all things marketing. From onsite training pieces to corporate brand development, I oversee all customer touchpoints and interactions.

Primary point of contact for all things marketing for a diverse portfolio of apartment communities. Assets ranged from Class A through class C, included tax credit and market rate, as well as lease-up and stabilized.

• Delivered a fun, easy, and approachable customer-centric fashion vision• Implemented outstanding execution of all merchandise strategies, standards presentations and promotional events• Ensured “on-boarding” merchandise standards training for all new Sales Professionals• Liaised between central office and stores to align marketing campaigns, creating an exciting in-store experience for customers while supporting store business driving events• Delivered an exceptional shopping experience to customers through innovative and animated techniques of visual presentation and lifestyle merchandising concepts• Partnered with Store Operations to train, educate, and conduct visual merchandise standards seminars

Supported the high volume ($55m) SuperTarget in Hunter's Creek, an affluent suburb of Orlando, Florida. Responsible for the development, process management, and implementation of the visual strategy at the store level. Using data and insights, translated headquarter's creative direction to in-store presentation to drive sales and deliver on financial goals.

Managed all marketing needs for the Boston portfolio as well as the Greystar-owned assets. Supported the larger Northeast Region, including D.C., Baltimore, Philadelphia, and New York City with creative services and projects. Developed positioning statements and brand identities for more than 30 communities. Also oversaw the social media programs for the Boston portfolio, including blogging, cross-promotions, and reputation management. Led the branding of repositioned assets, created identities for new developments, and reinforced the new branding standards for Greystar-owned assets (Avana and Elan). Streamlined the agency and vendor selection process for the Northeast Region, leading to better rates, quicker turnaround times, and having the agencies more easily convey the nuances of the brand. Created and debuted a recurring email marketing system for 90+ communities. Oversaw the entire process: determined the needs and goals, selected the vendors, determined the touch-points, created the messaging, and trained the region on how to effectively use the system.

Managed the creative process, marketing materials, and marketing training courses for the East Region, which consisted of 95 properties spread between the D.C., New York City, Boston, Atlanta, and Southeast Florida metropolitan areas. Developed supplemental training modules and classes, and lead new associate marketing orientation for both on-site and regional/corporate roles. Project-managed the lifecycle of all branded leasing tools (signing, collateral, photography, digital assets, and offices/models) for the East Region. Developed creative briefs for each community. Optimized local market web pages, updated promotions, and regularly refreshed community-level content. Created and implemented a partnership program with Williams-Sonoma that provided discounted gift cards, merchandise, and design services across all of their brands.

Responsible for achieving the sales goals at the store level. Promoted each year to run a higher volume store (six in total), ending with Tyson’s Corner, the highest grossing store in the district. Ended each sales year with a positive gain over LY. Using corporate look books and trend guides, but with the expectation to ultimately base the merchandising to fit the store’s target client, planned and executed monthly and quarterly floor sets and merchandise transitions.Interviewed, hired, trained, and coached the sales teams for each of the six stores.