In my role at The Green Social Company, I lead digital marketing initiatives with a focus on sustainability. I oversee the creation of responsive, SEO-friendly websites, ensuring optimal user experience and search engine performance.I develop and execute comprehensive brand strategies, delivering consistent and compelling messaging across all digital platforms. I manage social media marketing, including Chinese platforms such as RED, WeChat, and Weibo, creating and curating content to enhance engagement and brand awareness on Instagram, Facebook, TikTok, and more.I plan and implement sustainable content marketing strategies, such as blog posts, Instagram Stories, and Reels, to strengthen clients' digital presence and support customer acquisition and retention. Additionally, I execute PPC campaigns and SEO strategies to drive traffic and improve search engine rankings.

Responsible for:• All content across our brand social channels including the day-to-day running.• All content creation and management of the Hello Student Website.• Per-platform social strategy and implementation.• Working with external photographers and videographers to develop and execute ideas for exciting still image and video shoots to market the brand and our properties to both existing and future customers.• Managing the overall social content calendar.• Working with our Brand Experience Manager to maintain and manage the brand tone of voice across all website and social content.• Tracking company social insights and creating reports to ensure the best performance of all content and using data to shape future channel strategies.• Scouting and managing both internal and external content creators and influencers.• Building the student influencer program.• Working with and keeping excellent relationships with the operations team as well as external businesses.• Self-shooting and editing content where necessary to maintain the smooth running of the website and social channels.• Carrying out competitor research and customer insight to further develop our understanding of our customers.• Creating content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three.• Proactively engaging with new and emerging platforms and formats on social and encouraging first use where appropriate.• Building paid social campaigns and managing external relationships.• Content creation within the Hello Student App.

- Copy-editing, and formatting assistance during the creation of mailers, website content, and other promotional materials- Assisting the Head of Marketing to help reach the company's marketing goals and objectives- Researching PBSA market, demographics, pricing, and other relevant information to develop marketing plans- Build surveys, polls, and other market research to gain customer insight- Assist in creating promotional materials, including brochures, blogs, marketing copy, etc.- Organise the creation and delivery of marketing materials by working closely with printers and other involved parties- Help to plan promotional events hosted by the company's on site teams

Marketing Material Design: Created all marketing materials for the club, ensuring consistent branding and effective communication of our values and events.Sponsorship Development: Identified and pursued sponsorship opportunities, successfully negotiating partnerships with external companies to support the club's financial needs.Social Media Management: Managed the club's social media presence, increasing engagement and reach across various platforms.Strategic Planning: Developed and implemented marketing strategies to enhance the club's visibility and attract new members.Event Promotion: Coordinated promotional campaigns for club events, leading to increased attendance and participation.Collaboration: Worked closely with other committee members to align marketing efforts with the club's goals and activities.

Digital & Content Marketing: Led various digital and content marketing projects, enhancing the university's online presence and engagement.Design: Designed digital and print marketing materials, ensuring brand consistency and effective communication.Event Coordination: Organised and coordinated staff and student Wellbeing events, fostering a supportive and engaging community.Event Management: Assisted with the management of large-scale events, contributing to their successful execution and positive attendee experience.

I studied BA Archaeology at UCL, gaining a high 2:1.

Worked in a high-paced bar in central London, mastering cocktail preparation, customer service, transaction processing, and stock management. Also responsible for training and mentoring new staff.

Oversaw bar operations in a high-paced environment, managed staff, and ensured excellent customer service. Responsible for drink knowledge, client interactions, issue resolution, transaction processing, and stock management. Promoted to Team Leader and trusted to manage the VIP Guest bar and lounge.

Reception and Executive Support: Managed reception duties and provided PA support to the directors, ensuring smooth daily operations.Marketing Leadership: Designed all marketing materials, including the development of a new company website, enhancing brand visibility and engagement.Product Design: Designed and produced a new lock barrel product, showcasing creativity and technical skills.Skill Development: Developed a range of new skills, both technical and managerial, in a fast-paced and challenging environment.Rapid Advancement: Progressed from a Data Entry Assistant to Marketing and Executive Assistant within six months, demonstrating adaptability and commitment.