Director Of Sales & Marketing
Jfm Concepts
At JFM Concepts, I started out as an intern right out of school. I was quickly offered a job and promoted to Director of Sales & Marketing. Since I have been employed, sales have increased over 1000%. Known as a trusted thought leader in all things in cross media, I have presented locally as well as nationally about successful strategies, and have predicted the latest trends of direct marketing. I have been able to completely overhaul our business model and create a successful workflow and efficient process. Customer retention is at 98%, and I have a significant list of satisfied customers. I currently manage the blog, social media, SEO, and almost all of the outside marketing for our company. I was able to close our top 10 largest clients without assistance as well as connect and implement our latest technologies with business such as: Exact Target, EZ Texting, Marchex, Salesforce, and Shutterfly.• Manage the entire sales cycle from prospecting to proposal development, and contract signature to project completion.• Create, manage and execute variable data driven cross media marketing campaigns across multiple channelsfor clients that have resulted in measurable return on investment• Deploy direct mail, emails and web pages ahead of schedule and under budget• Maintain relationships with a variety of clients which resulted in numerous commendations• Oversee multiple projects concurrently which have resulted increased revenue• Conduct project management, client relations, web design, graphic design (web graphics, collaterals, direct mail, brochures, presentations, etc.), brand management, trademarks, press releases, updates to blog and social media• Create and deploy large volume variable data email campaigns and tracked the results• Presented an effective seminar to over 60 people about using cross media marketing. 10% of the audience have signed up for accounts on our system.