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Principles of Enterprise Executive Consulting, Maynard, MA Principal Consultant, Strategic Communications Development. 1. Develop thought leadership, cultural branding, and strategic philosophy messaging strategies and collateral (e.g., “Profound Knowledge of the Real Thing” for Great Plains Coca-Cola CEO).2. Develop and implement strategic communications programs for companies experiencing growth or structural change. (e.g., High winds Networks).3. Publish classic… Show more Principles of Enterprise Executive Consulting, Maynard, MA Principal Consultant, Strategic Communications Development. 1. Develop thought leadership, cultural branding, and strategic philosophy messaging strategies and collateral (e.g., “Profound Knowledge of the Real Thing” for Great Plains Coca-Cola CEO).2. Develop and implement strategic communications programs for companies experiencing growth or structural change. (e.g., High winds Networks).3. Publish classic management philosophy books in modern media form (e.g., My Years With General Motors exclusive audiobook edition). Show less

I have taken the cab at this venerated rail, port, and logistics industry publication.

Led effort to rebrand a great company that had become practically invisible since being absorbed into the industry in 1999. In 2017, Conrail was named Regional Railroad of the Year by Railway Age magazine.

Executed multi-line publishing strategy for respected reference book publisher. Conceived publishing opportunities in alignment with financial model, and contracted authors to supply manuscript. Developed manuscript, managed intellectual property use, guided book design, production and manufacturing. Marketed publisher brand and products in professional communities.

Produced collateral for CEO and senior executives of a large federated non-profit membership organization incorporating for-profit insurance, financial services and travel operations. Wrote strategic material on in-depth subjects including insurance legislation, regulation and reform, travel industry restructuring and public safety.

Served communications needs of senior executive corps: Developed strategic thought leadership communications plan, supported clients at events, developed multimedia presentations, wrote speeches, correspondence, by-lined articles, collateral, etc. Wrote and produced the GM 2000 annual report: Planned resource requirements, managed conception and approval, coordinated worldwide input from colleagues and auditor team, oversaw mass and special distribution.

Produced strategic collateral for IBM senior executives, including worldwide employee communications concerning products and financial performance. Produced internal/partner marketing communications program for the IBM EoN (Edge-of-Network) strategic initiative: Projects included message development, multimedia collateral, executive road show, and company-wide broadcast town hall events.

Produced informational dealer sales literature. Managed media inquiries, placements, and events to promote corporate engineering reputation in coordination with broader communications strategy, including preparing speeches and presentations for senior management and engineering executives. Wrote and produced Chrysler brand 75th Anniversary multimedia press kit, etc.

Engaged in the full range of electronic and traditional publishing activities. Wrote original technical information. Laid-out digital book files for printing. Managed production of 10 new titles. Maintained 60-title backlist. Managed manufacturing vendor relations from RFQ through shipping.