* Built, managed and optimized GoogleAd campaigns for diverse set ofclient verticals* Responsible for building and maintaining SEO best practices andoptimization for client websites* Wrote and curated content for ecommerce client websites

Hilton Worldwide – Manager Online Marketing• Managed all metasearch channels including Google Hotel Ads, TripAdvisor, Trivago and Kayak and more on behalf of all 14 Hilton brands• Managed day-to-day relationships with partners• Maintained, managed and troubleshoot API pricing feed with internal stakeholders and ensure all brand and hotel rates are in accordance with partner and industry pricing guidelines• Provided strategy, optimization and budget guidance to achieve enterprise revenue and ROI goals• Produce media plans for metasearch channel and work to find synergies with other digital campaigns offered by the wider demand generation team• Created multiple processes to provide opportunities for individual hotel budgets to be utilized in combination with enterprise-wide budgets• Streamlined campaign creation and billing and invoice procedures for internal ecommerce department • Constantly looked for strategies to find unique ways to retail brand, enterprise and individual hotel promotions within the metasearch channel• Maintained a high return on ad spend (ROAS) on all partners• Achieved triple digit year-on-year revenue growth for the company on the Google Hotel Ads channel• Worked closely with Google and other partners to create custom placements within the channel