*Developed and implemented e-commerce strategy growing e-commerce division’s sales from $0 per year to over $550,000 in 3 years (Average size sale $165.00)*Designed, customized and tracked Pay-Per-Click campaign based upon buying habits of target audience *Edited the website to improve navigation & overall customer experience increasing sales conversion rates*Developed SEO / SEM Campaigns generating over 6,000 unique “cleanroom product” shoppers per month 68% are organic visitors*Grew company customer base from 900 to over 3000 within 36 months, 92% specifically to the eCommerce retail channel*Implemented database management strategy ultimatelyobtaining over 40,000 unique e-mail addresses in 2 years*Generated web exposure which played an intricate role inthe transfer of 50% of sales from reseller channel to direct sales channel*Negotiated IT contact to establish a Saleslogix database for direct mail marketing campaigns*Automation projects resulted in 30% increased salesSpecialties: *Create and implement e-commerce and web initiatives*Analyze and interpret web analytics data to improve web sales*Develop, customize and manage SEO and targeted e-marketing campaigns*Set up account management, sales tracking and follow up methodology using a CRM solution*Mailing list development, management and e-mail newsletter content creation and tracking*PPC Management A/B content testing and landing page enhancement