PRODUCT STRATEGY: Build business plans and strategies for new and extended product offerings.CUSTOMER STRATEGY: Initiate the building of a process for regularly obtain and report on customer sentiment and feature utilization.PRODUCT MARKETING: Drive the effort to enhance the organization's marketing collateral from a product perspective. This initiative includes writing product demo scripts, modernizing white papers, building out sales battle cards, and putting together product mind maps.

STRATEGIC PLANNING: Take vision from ownership and translating them into strategic plans. Drive the execution of those plans to completion across the organization. Primary focus on revitalizing a product line that was grown organically by sales and restructuring it into a scalable offering driving reduced internal support costs, increase sales, to driving and leading the selection of a company-wide ERP system.COLLABORATIVE PROBLEM SOLVING: Serve as a product expert to help ensure that the entire solution/product mix sold at a customer’s site works as the customer desires. Work with all project team members, leading multiple disciplined groups to discover the root cause of the issues, and then forming a plan to solve the problem.CROSS-ORGANIZATION COLLABORATION: Work with departmental leaders from engineering, sales, services, support, and ownership to define and build new product offerings, strategy, and process around products focusing on scalability and repeatability for offerings sold and deployed to customers.PRODUCT STRATEGY: Own all IPTV and digital signage product offerings and development, driving the strategic direction and long-term plan for future growth. Shift the development process to a customer-focused approach. Serve as the subject matter expert for the Digital Signage and IPTV markets.CUSTOMER RELATIONS: Form relationships with key customers to learn and foster ongoing, two-way communication on current solutions and future solutions.LEADERSHIP: Lead the organization through a product pivot, driving the organization and customers to a solution that is more supportable and scalable, reducing internal costs by over 25%. Develop new teams and turn around under-performing departments and bringing organization and structure to chaos.

STRATEGIC PLANNING: Build, plan, and execute the creation of the first structured professional services group focused on deploying digital signage and IPTV software. Focus on implementation and services that are replicable and scalable, including hiring, development, and leading all key positions.PROJECT MANAGEMENT: Formulated and lead the creation of a structured project management team. Oversee all projects from strategic, operational, and tactical aspects to ensure plans are on-time, on budget, and of high quality.CUSTOMER RELATIONS: Form relationships with key customers to learn and foster ongoing, two-way communication on deployment, customer satisfaction, and current & future services offerings. LEADERSHIP: Developed and lead a professional services team that included engineering, creative, project management, software training, and installation that delivers superior service. Design and implement policies and practices to realize customer success. Create effective processes that challenged the status quo to achieve organizational success. Turned around an under-performing department and brought organization and structure to chaos.PRODUCT MANAGEMENT: Created service product offerings that helped to boost sales, standardize sales process, and ensure repeatability.SOLUTION SELLING: Provided technical and services-oriented sales presentations to over 100+ high level/large scale sales opportunities, working with the sales team to pinpoint key customer concerns and provide solutions that will help to close the sale and to solve the customer’s pain points. PROCESS CREATION: Developed processes that took a sales-driven deployment and transitioned to a project-based process leading to decreased deployment times, increased customer satisfaction, and increased team morale. Lead development of a business tool that captures and manages financial, hours usage, tasks, and reporting for all services projects.

BUSINESS STRATEGY: Wrote, built, and develop a motion graphics team that builds digital signal content/advertising for digital signage customers primarily in the Casino marketing. Growing the department with consistent 20% growth each year.LEADERSHIP: Grow a department from scratch recruiting high performing team members, building process for team members to use to drive success. BUSINESS PROCESS DESIGN: Lead the development of a business tool that captures and manages financial data, project status, hours purchased and hours used, tasks assigned, and reporting for all creative services projects.SOLUTION SELLING: Provided technical and creative services-oriented sales presentations to over 50+ sales opportunities. Assisted sales team as well as worked on my own to pinpoint key customer concerns around technical and advertising/creative concerns and propose solutions that will help to close the sale and to solve the customer’s pain points. CUSTOMER RELATIONS: Form relationships with customers to build digital signage strategy, recommend types of marketing to have created for digital signage, and educate on best practices for digital signage while continuing to build creative services sales.PROJECT MANAGEMENT: Server as the project manager for customer projects building out timeline, aligning with deployment project management teams. Ensuring that all projects are completed on-time and on budget.PRODUCT EXPERTISE: Work with both customers and internal team members to serve as the subject matter expert for the digital signage and IPTV markets.

BUSINESS DEVELOPMENT: Worked as a contract consultant exclusively with Alpha Video, I built a business plan to start an internal creative department. This department would create motion graphics and still images for use on Alpha Videos customer digital signage systems.CUSTOMER RELATIONS: Worked with assigned customers to install, configure, and train them on their purchased Digital Signage and video distribution systems.PROBLEM-SOLVING: Worked to identify and solve problems on-site in which multiple systems and hardware are connected to form a solution.

Service, maintain, and grow two key accounts, one of the accounts being a Fortune 500 gaming company. Responsible for presenting, configuring, selling, coordinating, and completing large scale IT/audio-video deployments for advertising at customers' satellite locations. Help customers determine technical and advertising requirements and coordinate these requirements between 2 partner companies involved in the implementations and internal advertising production department. Negotiate, write, and renew contracts at both the corporate level and at a local level. Create status reporting for customers and upper management, write quotes, order products, and oversee invoicing. Provide help to other sales staff with developing proposals for their customers, technical sales demos, and matching customer requirements with hardware & software capabilities. Selected Key Achievements• Executive-level project manage and sell large scale customer deploys ranging in size from $300k to $1 million.• Develop internal policies to improve workflow efficiencies and customer service by 40%.• Successfully sell large-scale solutions ranging from $300k to $1 million.• Successfully negotiate terms of significant customer contracts to better reflect the company's needs with better payment terms and better conditions.

Develop, maintain, and grow IT, military, and government customer base in a vast territory. Work with customers to create efficient IT solutions to meet their current and future needs. Manage projects from concept to completion. Develop local marketing efforts to promote the product and brand. Develop and cultivate strategic partnerships with local value-add resellers. Prepare and present proposals to upper and lower management. Work from a virtual office, Las Vegas, NV.Selected Key Achievements• Continuously grew net sales 75% plus year after year.• Successfully manage and coordinate the delivery and installation of the product on projects that ranged from $3k to $80k.• Developed territory from a bottom 5% performer to top 25% performer in the nation. • Consistently ranked in the top 5 in the Western Region for total sales.

Develop, maintain, and grow customer base in large territory. Work with customers to develop efficient ways to help customers store and retrieve documents. Simultaneously work with members of the military to create efficient solutions for technology intensive environments and office spaces. Generate new leads. Manage a territory large. Prepare and present proposals to upper and lower management. Give product demonstrations. Train new clients.Selected Achievements• Increased total numbers of accounts by 60% through consistent cold calling techniques. • Developed line sheets to help customers better understand the type of products offered.