Lead community engagement and brand storytelling initiatives to build and maintain a thriving community of members, trainers, clients, guests, and staff. Develop and execute marketing strategies, enhancing awareness and member satisfaction across digital and physical touchpoints.Manage all inbound and outbound communications including internal and external emails, bi-weekly newsletter, social media, and promotional assets.Collaborate with teammates to create educational materials and events, driving member participation and retention.Ensure operational excellence at two Bay Area studios through employee oversight and training, member communication platforms, and member/trainer feedback with the goal of achieving and keeping utilization at or above 100%.

Led digital marketing efforts for the organization with a focus on customer acquisition and audience engagement across web, email and social media through owned and paid strategic creative marketing campaigns.Managed a digital marketing team consisting of a senior email marketing manager and social media coordinator with weekly check-ins and regular performance reviews to support employee growth trajectory.Spearheaded communication strategy for youth & family programs, including time-sensitive, highly-detailed pandemic-specific emails and program updates as well improved processes for customer to access need-to-know information on jccsf.org.Crafted creative copy including social media posts, email body copy and subject lines, keyword-optimized web copy and out-of-home signage and advertising.Oversaw Wordpress website content and participated heavily in the strategy and design of the launch of a new site with improved structure, function and flow.Managed relationships with the digital agency of record and advertising partners through weekly and quarterly check-ins and annual contract negotiations.

Developed integrated marketing campaigns for Youth & Family and Jewish Life programs as well as the development and oversight of the organizational social content strategy.

Developed and executed the end-to-end content promotional strategy for episodes of Google’s “Search On” video documentary series published on YouTube and google.com/about and marketed through the use of @google owned and paid Instagram, Facebook, Twitter, LinkedIn, and homepage properties.

Refreshed and refocused the brand’s web presence and social content strategy with punchier stories and fresh visual assets by developing relationships with existing customers and partnerships with relevant content creators.

Territorial sales, account management, and brand representation for a fitness-inspired California-based craft brewery. Major Bay Area accounts included Whole Foods, BevMo!, Gus's Community Market, Mollie Stones, Healthy Spirits and many other independently owned retailers.

As a member of the Search and Mobile Apps brand marketing team I was responsible for the overall integrated social marketing strategy for Google Photos and worked cross functionally with internal stakeholders and external agency partners to develop, execute, and analyze owned, earned and paid campaign and drumbeat content.Co­-pioneered influencer marketing at Google through agency partnerships with PopularPays, Collectively and GrapeStory in support of the Google Photos launch efforts.Developed the brand voice for Google Photos owned social accounts grew the Google Photos Twitter handle to over 40k followers in less than six months.Planned, executed, and measured paid social campaigns on Snapchat, Twitter, Instagram, Vine and Periscope on both owned and influencer channels, including over $1M paid Twitter campaign.

As a member of the G+ Community Partnerships marketing team I was responsible for promoting the work of the team both internally, through weekly curated email reports, and externally, through the daily management of social channels, the Hangouts On Air website, the curation and management of the G+ Suggested User List and production of the G+ Weekly Update email.Owned the content strategy for the official Google+ social channels and grew the following from 1 to 12 million followers in three years.Served as product marketing manager and content manager for the Live Events in Search feature.Oversaw the weekly production and publication of the external ­facing Google Brand Innovators newsletter with over 12k recipients for over two years.

As the team lead for the pilot city of an experimental Google Maps field marketing project, I was responsible for hiring and managing a 10 person field marketing team that introduced popular Portland SMBs to Google products like Google Places, Talkbin and Punchd. Managed strategic business relationships in the city with the Trail Blazers, Timbers, Special Olympics, Venture Portland, and Portland Business Alliance. Assisted in Google's "Get Your Business Online" events throughout Oregon, New York, California and a few other states.

As the Oregon State USBC Association Manager, I was responsible for managing the day-to-day operations of Oregon’s 501-c3 state amateur bowling organization and the coordination and promotion of the seven annual state tournaments with the end goal of increasing membership and interest in the sport of amateur bowling.