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Senior Product Leader with 15+ years of experience in concepting, building, testing, launching, refining, and scaling B2C and B2B digital products. I have extensive experience owning and growing high-volume mobile, digital, platform, SaaS, eCommerce, AI/ML, EdTech, Travel/Booking, Loyalty, and Media/Video/Streaming products and solutions. Product Management, Product-Led Growth, and Product Marketing strategies tap into my overlapping strengths as a big-picture executive, empathic storyteller, innovation leader, former UX/UI designer and developer, data-crunching analyst, and evangelizing, metrics-driven marketeer. Key Expertise:✨ Product Strategy: Crafting and executing product strategies that align with business goals, ensuring sustainable growth and market relevance.📈 Product-Led Growth Strategies: Designing and implementing product-led growth initiatives and growth loops to accelerate user acquisition and retention.🚀 Scaling Strategies: Advising on scalable product strategies to support companies in transitioning from startup to high-growth phases.🎯 Product-Market Fit: Expert in guiding companies through the process of finding and validating product-market fit, leveraging continuous customer discovery and user feedback.🧪 Test, Learn, and Iterate Workflow: Championing a culture of experimentation and iteration to drive product improvements and innovation.🔄 Lean and Agile Methodologies: Implementing and fine-tuning lean and agile product development processes for efficient and adaptive project management.🌐 Global Experience: Collaborating with diverse teams across geographies, understanding market nuances, and tailoring strategies for international success.🛠️ Effective Product Management Functions: Setting up and optimizing product management functions for enhanced cross-functional collaboration and efficient product delivery.🤝 Team management based on transparency, candor, trust, and communicationI inspire with a customer-focused and outcome-driven strategic vision for products, resulting in industry-leading products and business metrics and KPIs being met or exceeded. Utilizing my extensive background in all things UX and UI, I obsess over how products work (or don’t), and I’m always thinking about how I can improve things for the end-user, and how to meet their evolving needs into the future.Most recently working as a Product Growth Consultant for many startups and growing young tech ventures, but missing the long-term aspects of growing and optimizing products in a full-time role, so currently seeking my next full-time role.
Digital Product Strategy & Product Growth Consultancy
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Principal, Kell Ventures ConsultingDigital Product Strategy & Product Growth Consultancy Apr 2017 - PresentWhat started as a side gig organically turned into my full-time role. For the past 5 years I've been helping startups, young ventures, and large companies alike implement and refine strategies and workflows that better identify their target market and customers, setting them on a proven path to grow and scale. As a lead and at times sole consultant, I'm passionate about delivering rapid growth and scale to tech companies through expert implementation of lean and agile methodologies, test-and-learn workflows, and continuous customer discovery. Partial list of achievements include:• Spearheaded activities to refine Product-Market Fit for two (2) separate AI (artificial intelligence) and AR (augmented reality)-powered EdTech and eLearning startups, leading to initial partnerships, first major customers, and successful funding and acquisition.• Orchestrated the introduction and phased launch of a Product-Led motion for a previously Sales-Led SaaS HRTech firm, leading to investment and far greater customer acquisition and retention key metrics.• Led the design of cutting-edge product features incorporating IoT, sensors, AR, and AI for an Autonomous Driving startup. Spearheaded revenue diversification and executed strategic GTM planning, workflows, and roadmap prioritization, resulting in significant improvements in customer acquisition.• Introduced and drove Discovery, Dev & Launch of a SaaS fulfillment analytics product for an eCommerce software provider from ideation through launch, generating a net new Enterprise revenue line. • Helped a farm-to-table startup better define, test, and finalize their GTM strategies and motion, allowing them to see massive ROI in the form of personalized landing pages and battle-tested paid ads and marketing tactics across key channels.Other client successes in eLearning Travel, eCommerce, Real Estate, and more...
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Part Time Product Management Instructor & LecturerProduct School Feb 2019 - Apr 2021San Francisco, California, UsPart-time Instructor and Guest Lecturer to local Product communities and those seeking to learn more about and/or break into Product Management, by teaching courses, giving talks and lectures, and filling in as a substitute, as needed. Recent talk topic: Becoming A Truly Product-Led & Outcome-Based Organization -- focused on understanding the value and trade-offs tech companies and Product teams face when it comes to creating output for output and velocity's sake vs. focusing on providing value for end users and customers, and advancing a culture driven by relentless focus on outcomes. -
Director Of Product InnovationCognizant Mar 2014 - Feb 2017Teaneck, New Jersey, UsCognizant recruited me to build a new consulting arm of the business focused on innovation, rapid experimentation, and lean product development. I called upon my diverse product experience for Fortune 100-500 companies, startups, and everything in between to develop a framework and suite of service offerings that would entice and sustain a loyal client base and attract new customers, with a focus on new and emerging technologies, remaining innovative and relevant to younger generations of customers, and an eye on staying at the top of the competitive landscape. Through long- and short-term roadmapping, design thinking and lean startup principles, I guided a broad range of companies in innovating products, platforms, workflows, and repeatable/automated processes wrapped in a delightful user experience. I served as a hands-on Engagement Mannager for our bigger accounts, such as Wells Fargo, where I led a $5M initiative to redesign a cross-device mobile experience to be content-driven and personalized, requiring high levels of coordination of onsite and offshore teams.Cognizant allowed me to work on a variety of products simultaneously, relentlessly researching, testing, retesting, and redefining best practices in product management, and to further refine my skills as a trusted consultant and client partner, dig deeper into Innovation, SaaS, and product marketing. While my role wasn't highly technical in nature, I also got the chance through various client engagements and working with various diverse internal and external teams to expand upon several areas of hands-on technical experience, including cloud computing, AI, IoT, and martech. -
Global Product Lead, Yahoo MoviesYahoo Oct 2011 - Apr 2013Sunnyvale, Ca, UsYahoo! engaged me to help modernize the Entertainment & Lifestyles suite of global sites, as well as manage the support and migration of legacy sites and the growing video platform, and launch its first-ever responsive design mobile site for Yahoo! Movies, in order to boost engagement via mobile channels and ultimately create more advertising and sponsorship opportunities. Our model was so successful that Yahoo! rolled it out across all Entertainment verticals as the gold standard for the mobile web experience on its newly rolled out content and video platforms.I earned added levels of responsibility, eventually taking full product ownership of the global Yahoo! Movies product, including leading product strategy, roadmap creation and execution, monetization initiatives and test plans, and product launch marketing (working with Marketing team). We came up with some pretty cool features at the time, such as livestream video for major annual or one-off events that advertisers were clamoring to advertise within, and gamified social applications integrated with social media and movies-related sites to quadruple user engagement for events that happened several times annually, growing ad revenue in the process a great deal. -
Vice President, Product DevelopmentTalk3 Ai Apr 2010 - Oct 2011As a founding executive team member of this ahead-of-its-time machine learning mobile marketplace, I led Product Management, including creating concepts for consumer-facing business offerings, product roadmapping, planning, design, development, and marketing for a customizable app framework integrated with social media and semantic technologies and AI. I built and led a front end design and development shop to iterate beta releases for multiple device platforms and browsers. We solved countless semantics-enabled UX dilemmas through node-based dynamic navigation, machine-learning, and innovative social graph filtering interaction patterns, along with prototype testing. In true startup form, I wore many hats, including that of an investor relationship manager to VCs and a sales executive, chasing down some of our first user testers and beta clients and customers.
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Vice President, ProductMobil Travel Guide Apr 2008 - Jul 2009I was hired on to build and manage a new Digital team, and drive the creation and execution of a new interactive consumer offering, business model, and revenue stream for the 50+ year old travel content provider (at the time transforming into a small digital startup). We accomplished a lot in a short period of time, transforming the company’s core business model and product from a focus on travel guide book publishing and a consulting division tied to an established star rating award program associated with the very best Hotels, Restaurants, & Spas, to a more fully digital, socially integrated luxury travel planning experience with the addition of both a user-generated rating system and a Ask The Expert set of features, including a blog for users, editors, influencers, and expert travel partners to contribute to.I laid out the product and content strategy across several channels, drove strategic partner negotiations, oversaw the development of SEO-laden architecture, and implemented a hugely successful native ad campaign that offered the ability to significantly increase all key metrics.As the product and partner expert on staff, I also played a hand in negotiating Mobil Travel Guide’s fortuitous acquisition from Forbes.
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Lead Product Manager, FastwebMonster Apr 2006 - Apr 2008Weston, Ma, UsMonster had me engineering and releasing new products at the speed of light, including the complete redesign of FastWeb.com targeting students in search colleges, scholarship, and financial aid. Immediately following my revamp, FastWeb.com experienced a 40% bump in new users and a 20% lift in return visits. -
Senior Ux StrategistAgency.Com Jun 2004 - Mar 2006New York, Ny, UsAgency.com cornered the market in futuristic visioning, UX design, usability testing, and multi-channel mobile strategy for large corporations such as HP, Motorola, Grainger, and United Airlines. In a sense, we took the old and made it new again. After spending almost a year helping helm complex Strategy team projects, I caught the Product Management bug in a major way, and was soon on my way to my first Product role. -
Senior Associate, User ExperienceSapient Sep 2003 - Apr 2004Boston, Ma, UsConsulted on a diverse set of user research and usability projects as a senior consultant in the User Experience group for financial services clients including Wells Fargo, Kaiser Permanente, and National City. -
Information ArchitectFry, Inc. 2001 - 2003Ann Arbor, Mi, UsConsulted in an information design and user experience capacity for an established leader in the e-commerce field. Contributed to creation of e-commerce strategy and implementation for global retail brands such as Amazon, Food Network, HGTV, and Brookstone. Company was acquired. -
Information ArchitectWhittman-Hart / Marchfirst 2000 - 2001My first IA/UX role was a dream come true, working with a stellar team and killer clients around the Midwest. Then came the infamous "dot-com boom." -
Front End Developer (Content), Brandguard (Now Marketforward)Frankel 1998 - 2000New York, Ny, UsAt BrandGuard, a start-up within the marketing agency Frankel, I worked on a 2 man team in charge of all database and front-end content engineering for innovative brand content management platform used heavily by customers such as McDonalds and the USPS. -
Editorial CoordinatorLittle, Brown And Company 1996 - 1998UsI began my career with a few fun years in book publishing while pursuing becoming professional writer on my own, and learned a lot about the business, but continuously got asked to take over and grow technology-related initiatives. I spearhead net new efforts focused on harnessing the emerging desktop publishing practices, which ultimately led me towards a career in digital and got me interested in interface design and human-computer interaction.
Joshua Kell Skills
Joshua Kell Education Details
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Miami UniversityBachelor'S Degree -
Kellogg Executive EducationDigital Business Strategy
Frequently Asked Questions about Joshua Kell
What company does Joshua Kell work for?
Joshua Kell works for Digital Product Strategy & Product Growth Consultancy
What is Joshua Kell's role at the current company?
Joshua Kell's current role is 2x VP Product Management | Product Strategy & Growth | Outcome & Customer-Focused | AI/ML | EdTech | eCommerce | Travel.
What is Joshua Kell's email address?
Joshua Kell's email address is jo****@****ast.net
What is Joshua Kell's direct phone number?
Joshua Kell's direct phone number is +160866*****
What schools did Joshua Kell attend?
Joshua Kell attended Miami University, Kellogg Executive Education.
What are some of Joshua Kell's interests?
Joshua Kell has interest in Online Travel, E Commerce, Digital Media, Education, Semantic Web, Entertainment.
What skills is Joshua Kell known for?
Joshua Kell has skills like E Commerce, Product Management, User Experience, Entrepreneurship, Information Architecture, Agile Methodologies, Interactive Marketing, Digital Strategy, Strategy, New Business Development, Product Development, Mobile Applications.
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