In my role as the Head of Product, I orchestrated and motivated a dynamic team of 14 engineers, product managers, and UX/UI designers, which led to the successful ideation, development, and launch of our company's flagship product - the Keen Platform. We developed the platform from design to launch in 18 months and migrated all of our customers in 9 months while achieving all of our company goals. The Keen Platform currently guides billions in marketing spend. Actively collaborating with diverse cross-functional teams including Engineering, Design, and Marketing, Sales, Customer Experience as we continuously devise and implement innovative, user-centered solutions. These solutions cater to our customers' evolving needs and have a substantial impact on our company revenue and profitability.Key accomplishments and responsibilities include:• Architecting and executing product strategy, with a focus on feature prioritization, roadmap creation, and user journey optimization.• Championing customer-centric product development through user research, A/B testing, usability studies, and feedback analysis to validate product concepts and iterate improvements.• Providing leadership and mentorship to a team of product managers, fostering a culture of innovation and high performance that fast-tracks product development cycles.• Bridging the gap between Product and Engineering teams, facilitating seamless collaboration to overcome technical challenges and expedite product innovation.• Spearheading internal and external communication of product features and benefits. This includes collaborating with Sales and Marketing teams to craft persuasive messaging and competitive positioning, consequently enhancing product visibility and adoption in target markets.

• Developed patent-pending technology utilizing keyword recognition for Bayesian priors, a significant achievement in the innovation landscape.• Lead product strategy, vision, and roadmap for data-centric and algorithm-based solutions.• Implemented a robust data pipeline system, enabling clients to seamlessly connect to their data with nightly refreshes.• Successfully managed user migration to an updated algorithm version, ensuring a smooth transition and enhancing overall user experience.• Exceled at translating complex data and algorithmic concepts into tangible product features, thereby driving user engagement and business impact.

• Spearheaded the development of advanced chart visualizations in the application, driving enhanced data comprehension and decision-making.• Pioneered the creation of Keen's portfolio dashboard product, providing enterprise users with a comprehensive view of all their brands and thus directly contributing to significant revenue generation.• Conducted enterprise-wide marketing mix analysis and optimizations for client companies, informing strategic decisions and fostering business growth.

• Recognized as the primary point of contact for in-depth product knowledge and recommendations, ensuring effective guidance and support for users.• Developed comprehensive training materials, including videos and detailed documentation across all product features, enhancing user understanding and product adoption.• Authored over 100 training articles on a wide array of topics from user sign-on procedures to complex concepts such as marketing analytics and Bayesian modeling.• Excelled in distilling complex technical information into digestible content, empowering users to fully leverage product capabilities.• Demonstrated commitment to fostering a culture of continuous learning and knowledge sharing, significantly contributing to user engagement and success.

• Collaborated with client companies to unify all marketing activities into a single, comprehensive measurement, promoting a holistic understanding of marketing effectiveness.• Conducted thorough retrospective analysis of marketing activation across various channels, enabling identification of successes and areas for improvement.• Forecasted future marketing investment scenarios, providing strategic guidance on investment profitability and highlighting the short-term and long-term trade-offs across plans.• Assisted client companies and their agencies with weekly marketing plans across tactics, focusing on maximizing profitability.• Developed an accelerated learning training program, empowering clients to independently leverage the full suite of Keen's software capabilities, driving customer self-sufficiency and enhanced product utilization.

• Renowned for crafting cinematic films and compelling narratives, utilizing a blend of artistic vision and technical prowess to create immersive visual experiences.• Demonstrated leadership of a dynamic, international team, fostering a culture of excellence and commitment to high-quality production and superior client satisfaction.• Consistently at the cutting edge of video production technology, employing the latest tools and techniques to achieve optimal results and keep pace with industry advancements.• Passionate advocate for transforming moments into timeless memories through the power of visual storytelling, delivering films that resonate and captivate audiences long after the credits roll.

• Recognized finalist for Account Team of the Year at the 2017 Bing Agency Awards, testament to the exceptional teamwork and commitment to client success.• Managed multi-million dollar marketing budgets for client companies across platforms such as Google AdWords, Bing, Yahoo, Facebook & Instagram, optimizing ROI and achieving strategic goals.• Leveraged web analytics to transform raw data into actionable insights, informing strategic investments and fostering data-driven decision-making within client organizations.• Innovated by creating data-mining tools, accelerating analysis processes, and providing faster, valuable insights.• Regularly delivered presentations to clients, prospects, and internal departments, showcasing strong communication skills and the ability to distill complex data into clear narratives.• Developed and implemented agency-wide workflows for task execution, enhancing operational efficiency and standardizing processes.• Successfully steered marketing campaigns through meticulous budget management, data analysis, and strategic planning.

• Founded Bar Boost, an innovative mobile and web application designed to effectively prepare students for the Multistate Bar Examination, combining technology and education to enhance learning outcomes.• Devised and implemented a successful digital marketing strategy, leading to the acquisition of over 77,000 users, showcasing strong marketing acumen and user-centric product development.• Leveraged entrepreneurial mindset and dedication to education to create a solution that addresses the unique challenges of Bar Examination preparation.

• Supported the review process of grant applications• Managed faculty research and faculty conflict of interests with independent businesses• Created marketing assets and maintained a website featuring the school's research endeavors • Developed and implemented a communications plan for promoting current and future research

• Edited academic research prior to publication• Conducted thorough legislative history analysis of Medicaid/Medicare fraud in the United States• Produced a meta-analysis of eyewitness identification research

• Worked in Associate Justice Barbra Jackson's Chambers • Briefed petitions for discretionary review and immediate attention petitions• Drafted bench briefs for oral arguments