➝A New York City-based independent design and branding practice.

➝Working Not Working is a meticulously curated community of the universe’s most exceptional creatives. Within my role on the Membership Board, I take great pride in helping ensure that only the most remarkable talents gain membership.

➝Brand refresh for Just Walk Out technology by Amazon.

➝Info to come…

➝I manage and lead teams across a wide range of projects encompassing brand expression, campaigns, design systems, and digital experiences. In addition to my contributions to the work, I provide mentorship to junior designers, collaborate across disciplines, ensure the quality of our output, cultivate valuable client relationships, and help with building and nurturing long-term partnerships.

➝I led the team on multiple Google projects, which involved developing a brand identity for a podcast, crafting motion spots for Android, and designing a celebratory statue for Android 13. I maintained regular client interaction, fostered cross-disciplinary collaboration, and upheld the quality of our deliverables.

➝Campaign and pitch support.

➝Brand design support for a global startup.

➝Aided in designing and producing SnapShack, the Snapchat takeover of Shake Shack at Hudson Yards. Developed custom typography, environmental graphics, merchandise, packaging, and AR integrations.

➝I was initially brought in to lead the rebranding effort for the PCC, an organization affiliated with USPS. Collaborating on copy and strategy, I played a pivotal role in orchestrating and guiding a client workshop. I took charge of all facets and phases of the design process, maintained direct communication with the client, and provided oversight for designers as necessary. After this project was completed, I led several more branding/brand identity projects for the agency.

➝I was hired to head and craft the visual identity for a global, large-scale experiential activation spanning multiple locations. I conceived the concepts and supervised the development of various approaches for bringing the event to life.

➝I collaborated with multiple designers and art directors to create diverse identity and motion concepts for the rebranding of two broadcast networks.

➝I was enlisted to supervise the design and execution of a substantial out-of-home (OOH) campaign for a national broadcast network, overseeing the team to ensure both quality and timeliness. Furthermore, I was responsible for designing and managing the visual identity for a new international event, which involved conceptualizing elements including motion and environmental graphics.

➝I actively collaborated with teams in accounts, strategy, and graphic/motion design during the rebranding of Amazon Prime Video. My primary role included leading the design across multiple touchpoints, while also overseeing several other designers and ensuring both quality and timely delivery.

➝I joined the team to lead multiple projects in visual identity, packaging, and print. In this role I collaborated with accounts and strategy, provided guidance to younger designers and freelance talent, interacted with client partners, ensured quality standards, and the timeliness of project delivery.

➝I was responsible for overseeing all aspects of both large and small-scale events, including internal conferences, pop-ups, concerts, and film festivals. Leading a team comprising three direct reports, several freelance designers, and 3D artists, I directed the development of unique visual identities for each event and experience. These identities were applied to various elements, such as environmental graphics, interior design, custom apps/websites, social campaigns, editorial design, motion graphics, projection, experiential elements, audio-reactive content, and more. My role included managing multiple projects concurrently, handling both strategic/business requirements and creative aspects, presenting internally, and pitching concepts to clients. I also managed project timelines, budgets, nurtured client relationships, and collaborated with numerous production partners to bring each project to fruition. Regular travel to event venues was part of my routine, involving multiple visits to each location, and on-site collaboration with production teams during the events themselves to implement the creative vision.

➝I was responsible for the Tasty brand refresh, repositioning the social video behemoth for in-store product. Oversaw the design of the identity system and extensive brand guidelines encompassing all Tasty channels domestic and international. Worked with designer and vendors to produce on brand Tasty kitchen products and cookbooks.

➝I worked with a small team of project managers, motion designers and editors to produce numerous motion ads for the Apple iPhone 7 for international markets. Working with a freelance creative director, I oversaw the translation to several languages assuring the creative was on brand and followed the same visual language as the English version.

➝Working with Targets in-house team I lead the redesign for several of their Up&Up product lines. I created unique concepts based on strategy and business needs, presented the concepts to the client, managed multiple projects/timelines, and created print ready production files to be delivered directly to the client.

➝Collaborating with the Netflix in-house team and another designer under the guidance of the ECD, we assisted on the design and rollout of the 'Ribbon N' icon. Our work also included refreshing the identity system to include the new icon in a purposeful and meaningful way.

➝I collaborated with the Creative Director and Executive Creative Director on the MetLife rebrand pitch. I created countless new identity concepts with several advancing in the final presentation. In the end the pitch was awarded to another branding agency.

➝At IDEO the teams are assembled per project and each member of the team assists in developing strategy, workshops with clients, presenting to the client and every other stage of the project. I functioned as the brand design lead on various projects creating unique visual identities, editorial content, books, printed materials, prototypes and more. The deliverable for each project varied depending on the outcome of the creative and each presentation was tailored to said outcome.

➝Working directly with the Global Creative Director of brand and a very small team we redesigned the entire Walmart in-store customer experience. Our work covered everything including the way finding for the store, redesigning systems and services for various departments, environmental graphics, the hierarchy of price tags based on buying data, interior design, signage, new display racks and everything in between. There wasn’t a piece of the store we didn’t touch.

➝Oversaw and managed various digital projects for Marvel and Ford.

➝Howard Hughes Studio is the internal design team for all of Howard Hughes Corp. real estate. While there I filled in for the studio art director doing identity, print and digital design across numerous properties.

➝My studio in Pennsylvania was in a renovated barn, with a pond and ducks. From here I did: > I engaged in ongoing remote collaborations with New York-based studios and companies, focusing on projects related to branding, identity, packaging, and digital design.> I conceptualized and launched three distinct products into the market, partnering with retailers such as West Elm and Urban Outfitters. The final product in this series, known as the 'Pour Mason,' was a project I managed from its inception to its placement on store shelves. Its recognition on FastCo Design catapulted it to global success, with units shipped worldwide.> In addition to these product ventures, I also ventured into design and construction for residential projects. I assumed the role of overseeing several large-scale home builds, where I managed full project teams, timelines, materials, budgets, and client relationships. Furthermore, I crafted custom cabinet installations in an adjoining woodshop.