Josh Lyman Email & Phone Number

Springfield, Mo, Us

Springfield, Mo, Us

Focus on building strategic initiatives to expand awareness and engagement among our 50,000+ member database while co-directing the national budget, venue contracts, motorsports, merchandise, partnership, and marketing department direction. I develop and custom-tailored, long-term partnership initiatives, marketing strategy and execution, venue contract negotiation, and communications through the planning process while developing weekly team goals remotely.A primary initiative has been building and managing our managed partnerships with Nissan USA, NISMO USA, and NISMO JAPAN, overseeing deliverable strategy and execution of team-managed 80+ aftermarket partnerships. Through these partnerships, we’ve accessed insights and influencers that have optimized our annual deliverables. These results have impacted our partners with mutually beneficial relationships and an opportunity to connect directly with consumers on a personal basis at ZCCA conventions through group studies, product launches and international public reveals in conjunction with Nissan USA such as the Nissan Z and Nissan Z Nismo.The national convention, Z Car Convention (ZCON) is a week-long, convention held once a year with up to 1,500 attendees, a concourse-style judged car show and vendor exhibition, People's Choice car show with vendor exhibition, Motorsports/HPDE track day and a variety of social aspects which bring international Nissan dignitaries and executives in for the week-long event. Selected accomplishments: - Influenced development, aftermarket product launch, and name of the 2023 Nissan Z in conjunction with ZCCA marketing initiatives for Nissan USA- Revealed the pre-production Nissan Z during our 2021 ZCON International Convention- Revealed the production Nissan Z NISMO during our 2023 ZCON International Convention- Increased overall event attendance by over 25% through branding and target market analysis YoY- Collaborated with global influencers and automotive dignitaries

I developed marketing and communications strategies to engage on a local, regional, and national level for the Z Car Club Association with a direct focus on our annual national event, ZCON, the largest and longest-running Datsun/Nissan Z Car, week-long convention in the world. Reported directly to the Executive Director while co-piloting overall event branding, venue planning, merchandise & videography. I have helped increase our social presence across multiple digital, organic, and paid search campaigns. Leveraging data-driven reporting, I helped optimize our brand strategy and target demographic which is translated into successful product merchandise sales, enhanced social and design focus with strong growth YoY attendance growth to maximize a money-in and money-out budget structure. I also helped develop relationships with local Nissan dealerships to create value for both the dealer and local ZCCA clubs through the growth of local and regional events, generating growth in return customer loyalty through enhanced national club deliverables. Selected accomplishments: ­- Redesigned the organization’s national club discount and membership program.­- Increased brand awareness & merchandise sales through niche automotive group research­- Boosted YoY growth at our regional and international ZCCA week-long conventions- Directed team developmental aspects remotely during the event planning process- Tailored each team member's attributes to the proper department to leverage their skill

Octane is a full-service marketing agency for retail automotive dealerships, overseeing 9 national accounts. I optimize digital campaign communication and execution on a monthly basis working with OEM compliance and national offers to generate brand awareness across omnichannel monthly deliverables. I pride myself in creating tailored, long-term relationships unique to each client's needs with a hyper-focused emphasis on custom deliverables best suited to each client's needs. This involves working with a variety of in-house departments such as Digital and Design with Octane, national regulations, dealership points of contact, and third-party vendors. Large focus on dealership website branding to optimize VDP and SRP foot traffic on SEO-focused web pages. This involves monthly website audits, suggestive optimizations, proofing, and HTML content management. Selected accomplishments: - Helped nurture the development of digital campaigns from the Fixed Operations and aftermarket accessories for Longo Toyota (Penske), the largest Toyota dealer in the USA.- Coordinated total annual Facebook impressions to 12M in 2023 with strategic optimizations- Developed personalized client rapports to strengthen client needs with service above the rest mindset and detail-oriented deliverables- Took the lead of a large-scale dealer account with a quick action mindset and servant leadership which has led to additional new clients extending past the initial account- Team-minded individual who can quickly find a solution to better both sides of client & internal team relationships

Springfield, Missouri, United States

I supervised FOH operations in a high-paced restaurant environment. Delivered outstanding experiences to customers and led serving staff goal execution on a nightly basis. Educated team members on sales pitch, product delivery, and top-notch service standards. Helped conduct local audience surveys to optimize weekly specials. Led planning of promotions and special events which in return created monthly regulars.Selected accomplishments:- Achieved the highest category sales across the entire Logan’s Roadhouse portfolio (% per capita 2017 - 2019). - Held the national monthly Liquor, Beer, Wine (LBW) sales percentage record on 3 different occasions.