Joshua Becerra Email and Phone Number
Joshua Becerra work email
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Joshua Becerra personal email
➥ Marketing Executive with a career spanning over 17 years, effectively establishing and executing strategic marketing initiatives, managing end-to-end promotional projects, and designing, implementing, and monitoring effective marketing strategies which align with business goals➥ Exceptional skills include creating both short-term and long-term goals, implementing marketing protocols, and driving sales both domestically and internationally➥ Lead international teams for a publicly traded restaurant group, which boasts 63 units and $320MM in revenue➥ Leadership style involves hiring, training, mentoring, evaluating, and developing professionals, while simultaneously fostering a culture of productivity and growth➥ Highly skilled in financial and business management and have a proven track record of managing an $8MM marketing and public relations budget, utilizing data-driven methods to achieve business objectives, and handling marketing P&L management➥ Successful ability to lead and collaborate effectively has been instrumental in numerous successful corporate and global ventures➥ Technical proficiency includes Microsoft Office, Adobe CS (InDesign), Chrome, Active Campaign CRM, social media, Digital Marketing (Facebook, TikTok, Instagram, Twitter, LinkedIn, YouTube, GA), Reputation Management, CRM Management Software, and other related technical applicationsCore Competencies ➥ Brand Architecture➥ Marketing Strategy Map➥ Marketing Campaigns Oversight➥ Direct Digital Channels➥ Define PR Strategies ➥ Allocate Marketing Resources➥ Organize Marketing Events➥ International Marketing Leadership ➥ Cross Department Collaboration ➥ Media Partnerships ➥ Data Driven Decisions ➥ Project Management ➥ Successful Marketing Impact ➥ Strong Decision Making➥ Go-To-Market Strategies
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Chief Marketing OfficerXperience Restaurant Group (Xrg) Nov 2024 - PresentCypress, Ca, UsXperience Restaurant Group (XRG) is a leading casual and fine dining operator having iconic brands that serve unique experiences, great food, and unparalleled beverage offerings. Through its bold leadership, innovation, and brand development, XRG has transformed the U.S. Mexican dining landscape with its origination of Taco Tuesday, tableside presentations, and pioneering cocktail program. For over 65 years XRG’s brands have become synonymous with being the best-in-category with recent accolades, including Best Mexican Restaurants, Best Taco Tuesday, and Best Happy Hours in various media outlets throughout the country. XRG currently operates over 60 locations, has 4,000 team members and serves over 10 million guests annually.XRG Concepts include Acapulco, Chevys Fresh Mex, El Torito, El Torito Grill, Las Brisas, Who Song & Larry’s, Sinigual, SOL Cocina, Solita, Rio Mambo, The RIM Scratch Craft Eats, and Cal Mex Cantina.
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Chief Marketing OfficerPink Taco Dec 2023 - PresentNew York, New York, UsFounded in 1999 by Harry Morton, Pink Taco draws inspiration from the vibrant street food and culture of Mexico. Originally established as a single location in Las Vegas, Pink Taco quickly gained popularity, attracting locals, celebrities, and tourists alike with its inviting ambiance, lively music, and authentic Mexican cuisine. As word spread about the unique dining and drinking experience, Pink Taco expanded its reach, opening new locations in prominent cities across the country including Boston, New York City, and Washington D.C., with each restaurant providing the same immersive dining experience. The restaurant’s Mexican-inspired fare, rooted in its California heritage, takes an uncomplicated and innovative approach to LA-style street tacos, using local and scratch-made ingredients, where possible, intending to preserve the authentic cultural flavors and ambiances of the original Mexican influences for guests. With flagship locations in New York City’s Times Square and other prominent cities, Pink Taco has built a cult-like following. Each Pink Taco location offers a dining experience characterized by a modern ambiance and dedication to delivering unforgettable customer experiences. The brand has continued to expand across the U.S. and remains committed to providing a signature combination of authentic flavors and a lively atmosphere. -
Director Of Business DevelopmentLoma Jul 2023 - Nov 2023Franchising's solution to local marketing. LOMA's software architects, activates & attributes scalable local marketing. -
Vice President Of MarketingThe One Group Dec 2020 - Jul 2023Denver, Colorado, Us➥ Serve as a strategic partner to the management team and stakeholders through overseeing grassroots, digital, national and local store marketing, public relations (8 agencies), events, and brand partnerships➥ Direct major internal and external brand activations for Oscars, Grammys, BMW, NFL, NBA, American Cancer Society, Food & Wine, Coachella, and SXSW, while also cultivating productive partnerships➥ Successful leading the expansion and worldwide concepts of STK Restaurants & Kona Grills by establishing marketing operations protocols for various marketing and public relations strategies which can be utilized for future openingsGovern acquisition of an insolvent restaurant group, which resulted in the addition of 24 Kona Grill locations, just before the pandemic hito Execute rebranding efforts and creating a new marketing strategy that focuses on sushi and rebranding as a Vibe Dining American Grillo Result reflects substantial double-digit growth year over year, and highly profitable pipeline of new locations➥ Despite being acquired just five months before the Covid lockdowns, pivoting strategy and the launch of takeout and delivery services for all our brands, enabling continuing operations➥ Expand business with a $35MM e-commerce extension offering steakhouse quality steaks and more for both B2B and B2C customers➥ Essential to mention that we did not close any of the locations due to Covid-19 and have even opened new locations -
Senior Director Of MarketingThe One Group Aug 2019 - Dec 2020Denver, Colorado, Us➥ Established highly successful partnerships with top brands such as BMW, AMEX, and FujiFilm Instax, resulting in a significant increase in brand awareness and advocacyo Collaboration with BMW enabled us to become the preferred restaurant for all new BMW tenancies, providing them with gift cards to our restaurant➥ Partnership with AMEX allowed delivery of a dining experience that met the expectations of their high-end clienteleo Association with FujiFilm also empowered us to incorporate influencer marketing into our brand strategy, further driving sales of almost $10M➥ Moreover, undertook a website and social media overhaul, growing collective following from 20,000 to almost half a million, and allowed us to reach out to a larger audience of like-minded consumers who appreciate luxury, consequently elevating the popularity of our restaurants. Additionally, we leveraged influencer marketing to promote new programming, driving even more sales
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Regional Director Of MarketingThe One Group Feb 2017 - Jul 2019Denver, Colorado, Us➥ Managed regional marketing teams in the development and implementation of effective branding, marketing, advertising, public relations, social, digital and promotional strategies on behalf of the organization and its restaurants➥ Worked closely with large brands for strategic partnership marketing in an effort to align and strengthen brand awareness.
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Public Relations & MarketingLawrence Moore & Associates Apr 2011 - Feb 2017Los Angeles, California, Us➥ Managed and directed 20 accounts in the hospitality sector encompassing public relations, marketing and community relations for restaurants, nightlife, hotels and food/beverage and entertainment driven events➥ Coordinated all press/event initiatives and marketing efforts based off a strategic public relation, marketing strategy and operations tailored to each account➥ Led the dissemination of press releases, communication with bloggers, writers, editors for press requests, pitching, coordination of onsite/remote television and radio segments➥ Played a vital role in the marketing launch of the agency through various tasks such as social media management, website design, graphic design, local store marketing, and organizing private events for clientso Complimented the PR strategy with a marketing strategy that ensured our exposure was not limited to print, online, and television➥ Engaged in real-time marketing through partnerships, events, hotels, and local businesses; approach significantly improved our agency's value proposition, making it an all-encompassing tool for restaurants, bars, hotels, and nightlife➥ Founding co-creator of Masters of “Taste”, a high-end luxury food festival held at the Pasadena Rose Bowl, we have raised millions of dollars for Union Stations Homeless Services since its inception -
Westside Chapter FounderThe Clique 2010 - 2017➥ Developed the Westside Chapter of THE CLIQUE, a targeted alliance of active Event Sales Managers/Directors within Los Angeles area venues (hotels, nightclubs, restaurants)➥ Built partnerships through networking, sharing business opportunities, best practices, and expanding ideas➥ Aided in generating over $20MM in event referrals between venues since inception➥ Facilitated and led all networking events, education workshops and up to 50 events annually
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Director Of Marketing & EventsMatteo'S Restaurant Group, La Apr 2008 - Jun 2011➥ Developed and designed marketing collateral for 3 venues (Matteo’s, Townhouse, Hoboken)➥ Assisted in the restructure of restaurant concept, created new brand identity and implemented marketing and public relations campaign that resulted in an increase in business➥ Solicited, contracted, coordinated and executed all private events for up to 225 guests➥ Increased event revenues by over 300% within two years through guerrilla marketing, online ad buys, repeat clientele and referral based networking associations
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Marketing (Contract Position)Flux Oct 2007 - Feb 2008Los Angeles, Ca, Us➥ Coordinated all aspects of marketing for the sister property of the Hollywood Roosevelt Hotel➥ Assisted in the creative direction of marketing collateral and brand identity overhaul➥ Organized event planning and logistics for property’s two premiere events (2000 attendees)➥ Pitched marketing campaigns according to target market analysis and product research -
Independent Contractor - Graphic Artist/ConsultantAls Association Massachusetts Chapter Dec 2005 - Sep 2007➥ Developed, designed and coordinated all marketing material for events, campaigns and sponsorship packages (print advertisements, tickets, newsletters, brochures, postcards)➥ Assisted in overhaul of brand identity (logo, letterhead, web, campaign)➥ Served as consultant for event planning and logistics and major gift solicitation
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Editor, Graphic Designer, Traffic Coordinator, MarketingMid Atlantic Real Estate Journal May 2004 - Sep 2007Hingham, Ma, Us➥ Managed production team by delegating sections, editorial and trafficking advertisements➥ Laid out traffic boards according to advertisement schedules and spotlights➥ Coordinated marketing collateral and scheduling for tradeshows across the Mid Atlantic➥ Increased distribution and covered editorial areas of newspaper from New Jersey and Pennsylvania to all of the Mid Atlantic, changing the name of the newspaper from NJPA Real Estate Journal to the Mid Atlantic Real Estate Journal
Joshua Becerra Education Details
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Emmanuel College (Boston)English Communications & Graphic Design -
Emmanuel College (Boston)Communication And Media Studies
Frequently Asked Questions about Joshua Becerra
What company does Joshua Becerra work for?
Joshua Becerra works for Xperience Restaurant Group (Xrg)
What is Joshua Becerra's role at the current company?
Joshua Becerra's current role is Chief Marketing Officer & Hospitality Marketing Guru.
What is Joshua Becerra's email address?
Joshua Becerra's email address is jb****@****grp.com
What schools did Joshua Becerra attend?
Joshua Becerra attended Emmanuel College (Boston), Emmanuel College (Boston).
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