Directed and executed corporate strategy initiatives, reporting directly to the GlobalExecutive Board of Uzin Utz SE. Developed Executive Leadership Team (EXCO), directing, leading, and setting agendas for regular meetings with the collaboration of the President. Oversaw multifaceted corporate projects, ensuring alignment with organizational goals and objectives. Maintained adherence to brand standards and positioning directives the Global Executive Board set forth. P&L Responsibilities that provided transparency for the EXCO team and Global Executive Board

Led and supervised all marketing operations for the Uzin, Wolff, & Pallmann brands, directing a team of three members to key marketing management roles. Spearheaded diverse digital marketing projects and developed social media standards to enhance brand visibility and engagement throughout North America.Developed a North American Customer Relationship Management (CRM) program to optimize customer interactions and retention strategies. Led a comprehensive Global Corporate Identity (CI) project tailored to North America, ensuring brand consistency and market alignment. Responsible for all planning and execution activities surrounding National and Regional Industry Trade Shows P&L Responsibilities within overall Sales and Marketing Departments.

Developed and executed strategic marketing and product management plans and budgets for North America in coordination with the Vice President of Pallmann, aligning initiatives with organizational objectives. Collaborated with international counterparts to maintain a consistent Global Brand. Identified and leveraged collective efforts to amplify brand visibility and presence in the market. Orchestrated multi-channel marketing campaigns encompassing trade shows, print materials, social media platforms, training videos, and point-of-sale advertising to maximize brand exposure and engagement. Responsible for all planning and execution activities surrounding National and Regional Industry Trade Shows. P&L Responsibilities within the brand Pallmann

Spearheaded New Business Development initiatives, expanding Pallmann Distributor Locations from 30 to over 95 within a three-year period. Negotiated with CEO/President/Owners of prospective distributors to secure new business opportunities, demonstrating persuasive communication and negotiation skills. Championed technical and training programs in collaboration with the Technical Manager to support newly onboarded distributors and facilitate seamless integration of new Pallmann products into their portfolios.

Manufacturer of water-based wood floor finishes for residential, commercial, and sports applications. As a $12M subdivision of Betco, the company has nine regional managers supporting 100+ nationwide distributors. Core roles included driving sales and growing distributorship in a nine-state territory while analyzing financials to identify new opportunities. Balanced territory management, expense management, and training internal sales professionals to deliver maximum results. Added two new distributors in 2010 and three in 2011, resulting in 10 new branches positioned strategically throughout the sales region. Led an alternative channel marketing strategy that preserved company profitability during a recession and continued to be a viable business option for the company. Reported directly to the Vice President of Basic Coatings . Exceeded target quota of sales budgets every quarter for all eligible quarter. Attended trade shows to meet new contacts and better understand competitive offerings

Wholesaler of wood flooring and related products with annual sales of $20 Million with 45 employees. Core role was to develop Northeastern Wisconsin sales region and present products to end-users and operators. Delivered exponential growth results for a new region from $20k to $1M in sales in only two years. Developed best practices for branch operations, money handling, and hiring. Reduced expenses, increased profits, and improved the talent on the team through strategic hiring. Awarded Vendor Representative of the Year by the largest-volume customer; a prestigious award from HJ Martin (Green Bay, WI) who conducts business with more than 100 vendor representatives.

Property remodeling and rental company that acquired real estate properties, improved properties, and sold or rented properties to clients. The business was comprised of three co-owners. Served as construction coordinator and created all project schedules while procuring materials. Analyzed project-remodeling costs to achieve ROI objectives. Created the business plan with cost functions, sales projections, and market analysis, which secured a business line of credit to launch a business.

Retail flooring business with 10 employees and $2M+ in annual sales. Locally owned by a sole proprietor. Core roles included calling on homeowners to provide project estimates and close sales. Generated $200k in new business in the first six months of employment. Created a business journal that helped potential customers better understand product offerings. Generated leads, managed the installation crew, and scheduled installation logistics. Negotiated and procured products that resulted in 10% savings on overall job site materials.