Joshua Platt Email & Phone Number

Columbus, Ohio, Us

Futurety aggregates and visualizes your customer data into platforms like Microsoft BI, Tableau and Google Data Studio to help you use data to make decisions. Our team of data scientists and digital marketing experts have the skills, passion and knowledge to help you run the smartest most efficient marketing campaigns possible. We also bring a strategic business approach to all our engagements, ensuring your data and marketing programs drive real results.Our sister company, Futurety Digital, provides data-driven Search Engine Optimization (SEO), Pay Per Click advertising, and paid social media advertising to regulated and complex industries including healthcare, hospitals, pharma, medical devices, high education, government, eCommerce, and retail.

Dublin, Oh, Us

As part of the Product Marketing team, I helped potential and current OCLC members understand OCLC’s products and services, co-leading WorldCat.org marketing efforts. I assisted in crafting stories around OCLC products to help elevate libraries' work in the communities they serve. In coordination with the Corporate Marketing Team, we delivered those stories through the website, social media, emails, webinars, presentations, brochures, and other channels so people knew about OCLC's products and services.I worked to help develop and execute the consumer-facing marketing strategy and tactics, and assisted in business-to-business marketing efforts, for WorldCat.org and the WorldCat Find mobile app launch, working with cross-functional internal teams. I provided financial oversight of a six-figure promotional budget, including supervising the external agency of record providing PPC and social media advertising, influencer marketing, and media relations. I led website content marketing campaigns to drive traffic, website conversions, and app downloads.Additionally, I served as a liaison to the Sales and Business Development teams for marketing projects and as the marketing representative to the Advocacy for a Greener Environment employee sustainability committee.

Dublin, Ohio, Us

With the motto "We make energy engaging," Questline Digital is a marketing and technology agency that builds engaging experiences throughout the customer journey, boosting program participation and overall satisfaction for energy utilities across the U.S.As one of the agency's account directors, I had oversight, of and accountability for, clients’ financials, including annual projections, monthly forecasting, MSA and rate card negotiations, project budgeting, writing contract/scope documents, and invoicing. I managed $13+ million in total billings during my tenure.I also supervised and mentored an account team comprised of two Account Managers and a Project Coordinator. My team works with utilities including Entergy, National Grid, and PSE&G, providing content marketing, digital video production, webinars, landing pages/microsites, and email marketing services. During my tenure, we have deployed more than 5,500 emails to a customer base of 800+ million people.I also served as a member and co-chair of the Questline Digital Diversity, Equity & Inclusion committee.

Cleveland, Ohio, Us

One of Ad Age's Top 25 US Search Marketing Agencies, Fathom helps organizations grow using the power of the Internet, by offering online public relations, social media marketing services, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising and online video. As an Account Director in Fathom Healthcare's Columbus office, my role included:• Managing several academic medical centers/regional hospitals, specialty clinics, health insurers' digital marketing initiatives, including strategic oversight of clients' search engine optimization, social media marketing, PPC advertising, email marketing and web site development budgets and projects. Managed approximately $15 million in total billings, including more than $5 million in direct services billings, and exceeding quarterly revenue goals throughout employment. • Advising clients on SEO/content marketing strategies, working to improve client web sites’ organic search rankings to drive traffic from Google, Yahoo, Bing and other search engines. Coordinating with clients on the management, development, launch and redesign of nearly a dozen different web sites, including wireframing, content writing/mapping and SEO support.• Counseling clients on establishing social media content calendars and policies, benchmarking and measuring the impact and ROI of social media activities, and importance of integrating social media and search engine optimization strategies. With social media specialists, assist clients in using Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube and other social media channels to distribute news and promote their marketing messages, expand online and offline sales, solicit donations, and attract new users. • Working with PPC specialists to advertise clients’ services on Google AdWords, Bing AdCenter, Facebook and other pay-per-click and display advertising media outlets, while overseeing approximately $5 million in annual client PPC spend.

Columbus, Oh, Us

Founded in 1998, MediaSource is a full service multimedia production studio and a media relations firm. Unique in the Midwest region with its service offerings, MediaSource provides both components of the communications continuum – multimedia production and multimedia distribution. The company excels in health care communications, fashion/retail and food and beverage marketing and media relations, and sports marketing.As the company's Account Manager, I sold and managed video production and media relations projects for existing clients and attracted new business opportunities.• Developed new business relationships, maintained and managed existing client accounts, managed clients' video production and media relations budgets and projects. Generated approximately $300K+ in total billings, including $100K+ in new business.• Primary clients included a healthcare CPG company, regional academic medical center, and a college of medicine.• Assisted company administration in implementing project budgeting, documentation and billing protocols. Aided in CRM initiative.

Columbus, Oh, Us

Employee-owned Mills James (www.millsjames.com) is Ohio's largest, most comprehensive creative media services production companies. Services include corporate video and broadcast television production, Web and interactive media production, and the staging and production of corporate meetings & special events.As Market Development Manager, I was responsible for new business development, account management, corporate communications, media and public relations.• Developed and secured new business relationships. Serviced existing accounts. Managed clients' budgets and projects. Generated $2.2+ million billings, including $925K+ in new business; negotiated master services agreements, including more than $1 million in services, and preferred vendor contract with regional academic medical center.• Wrote corporate news releases and advertorials for a variety of corporate initiatives. Spearheaded corporate media relations efforts, including directing publicity and media relations for EMMY Award winning public television series, The Piano Guy with Scott Houston. • Wrote/produced sales promotions collateral. Developed new business presentations and proposals in support of account management team. Managed RFP response resulting in a multi-year, multi-million-dollar master services agreement with Fortune 20 company.• Developed web, email marketing and social media content. Coordinated content marketing and search engine optimization, including web site redesign.• Maintained partnerships with industry trade groups. Coordinated event sponsorships, speaker placements and hosting of seminars. Represented company as speaker at trade shows and conferences.• Chair, Mills James Employee Stock Ownership Plan (ESOP) Employee Communications Committee, 2007-2009; Member, National ESOP Association Ownership Culture Committee, 2009. • Managed vendor relations with marketing services suppliers including printing, media buying, promotional premiums and web services.

Ma, Broadcast Journalism

Ab, Cum Laude, Political Science & English