Joshua Platt

Joshua Platt Email and Phone Number

Certified Digital Marketing Professional | Storyteller who gets to play with cool toys! | Experience working with tech companies, healthcare, finance, education, non-profit organizations. | Postings/opinions are my own. @ Futurety
Joshua Platt's Location
Columbus, Ohio Metropolitan Area, United States, United States
Joshua Platt's Contact Details
About Joshua Platt

A marketing strategist experienced driving business growth through innovative content marketing, client relationship management, and cross-functional leadership, I am adept at spearheading marketing initiatives, managing client KPIs, overseeing financials, and delivering integrated solutions across SEO, social media, PPC, email, web development, video production, and more. Skilled in traditional and digital marketing, brand storytelling, crisis communications, and public relations, I am a passionate team mentor and advocate for clients in regulated industries like utilities, healthcare, insurance, government, and nonprofits.My experience includes:- Supervising and mentoring and account teams. - Managing client KPIs by spearheading marketing strategy, solutions design, program optimization, and oversight of marketing initiatives, including writing creative briefs, concept development and review, and leading client meetings.- Oversight of, and accountability for, clients’ financials, including annual projections, monthly forecasting, MSA and rate card negotiations, project budgeting, writing of contract/scope documents, and invoicing.- Providing strategic oversight while working with cross-functional specialist teams to successfully deliver projects including SEO, social media marketing, PPC and display advertising, email marketing, website development, video production, event staging, sales collateral, fundraising and donor communications, annual reports, direct mail, photo shoots, etc.- Writing, producing, and creating content and as part of organizations’ brand journalism and content marketing initiatives.- Serving as organizations’ crisis communications advisor, public relations counsel, and media relations spokesperson, writing news releases, media kits, corporate presentations, and speeches.- Maintaining industry partnerships, coordinating event sponsorships, speaker placements and hosting seminars, and representing organizations as a speaker at conferences.- Developing and managing annual marketing budgets, procuring marketing services, including external agencies of record, design, photography, printing, ad buying, event production, and promotional premiums.- Researching, writing, producing, and editing content for numerous local, regional and national print, radio, television, and online news outlets.

Joshua Platt's Current Company Details
Futurety

Futurety

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Certified Digital Marketing Professional | Storyteller who gets to play with cool toys! | Experience working with tech companies, healthcare, finance, education, non-profit organizations. | Postings/opinions are my own.
Joshua Platt Work Experience Details
  • Futurety
    Account Director
    Futurety Feb 2024 - Present
    Columbus, Ohio, Us
    Futurety aggregates and visualizes your customer data into platforms like Microsoft BI, Tableau and Google Data Studio to help you use data to make decisions. Our team of data scientists and digital marketing experts have the skills, passion and knowledge to help you run the smartest most efficient marketing campaigns possible. We also bring a strategic business approach to all our engagements, ensuring your data and marketing programs drive real results.Our sister company, Futurety Digital, provides data-driven Search Engine Optimization (SEO), Pay Per Click advertising, and paid social media advertising to regulated and complex industries including healthcare, hospitals, pharma, medical devices, high education, government, eCommerce, and retail.
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  • Oclc
    Product Marketing Manager
    Oclc Jul 2022 - Feb 2024
    Dublin, Oh, Us
    As part of the Product Marketing team, I helped potential and current OCLC members understand OCLC’s products and services, co-leading WorldCat.org marketing efforts. I assisted in crafting stories around OCLC products to help elevate libraries' work in the communities they serve. In coordination with the Corporate Marketing Team, we delivered those stories through the website, social media, emails, webinars, presentations, brochures, and other channels so people knew about OCLC's products and services.I worked to help develop and execute the consumer-facing marketing strategy and tactics, and assisted in business-to-business marketing efforts, for WorldCat.org and the WorldCat Find mobile app launch, working with cross-functional internal teams. I provided financial oversight of a six-figure promotional budget, including supervising the external agency of record providing PPC and social media advertising, influencer marketing, and media relations. I led website content marketing campaigns to drive traffic, website conversions, and app downloads.Additionally, I served as a liaison to the Sales and Business Development teams for marketing projects and as the marketing representative to the Advocacy for a Greener Environment employee sustainability committee.
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  • Questline Digital
    Account Director
    Questline Digital Feb 2017 - Jul 2022
    Dublin, Ohio, Us
    With the motto "We make energy engaging," Questline Digital is a marketing and technology agency that builds engaging experiences throughout the customer journey, boosting program participation and overall satisfaction for energy utilities across the U.S.As one of the agency's account directors, I had oversight, of and accountability for, clients’ financials, including annual projections, monthly forecasting, MSA and rate card negotiations, project budgeting, writing contract/scope documents, and invoicing. I managed $13+ million in total billings during my tenure.I also supervised and mentored an account team comprised of two Account Managers and a Project Coordinator. My team works with utilities including Entergy, National Grid, and PSE&G, providing content marketing, digital video production, webinars, landing pages/microsites, and email marketing services. During my tenure, we have deployed more than 5,500 emails to a customer base of 800+ million people.I also served as a member and co-chair of the Questline Digital Diversity, Equity & Inclusion committee.
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  • Fathom: A Digital Marketing & Analytics Agency
    Account Director
    Fathom: A Digital Marketing & Analytics Agency Apr 2011 - Feb 2017
    Cleveland, Ohio, Us
    One of Ad Age's Top 25 US Search Marketing Agencies, Fathom helps organizations grow using the power of the Internet, by offering online public relations, social media marketing services, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising and online video. As an Account Director in Fathom Healthcare's Columbus office, my role included:• Managing several academic medical centers/regional hospitals, specialty clinics, health insurers' digital marketing initiatives, including strategic oversight of clients' search engine optimization, social media marketing, PPC advertising, email marketing and web site development budgets and projects. Managed approximately $15 million in total billings, including more than $5 million in direct services billings, and exceeding quarterly revenue goals throughout employment. • Advising clients on SEO/content marketing strategies, working to improve client web sites’ organic search rankings to drive traffic from Google, Yahoo, Bing and other search engines. Coordinating with clients on the management, development, launch and redesign of nearly a dozen different web sites, including wireframing, content writing/mapping and SEO support.• Counseling clients on establishing social media content calendars and policies, benchmarking and measuring the impact and ROI of social media activities, and importance of integrating social media and search engine optimization strategies. With social media specialists, assist clients in using Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube and other social media channels to distribute news and promote their marketing messages, expand online and offline sales, solicit donations, and attract new users. • Working with PPC specialists to advertise clients’ services on Google AdWords, Bing AdCenter, Facebook and other pay-per-click and display advertising media outlets, while overseeing approximately $5 million in annual client PPC spend.
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  • Mediasource
    Account Manager
    Mediasource Oct 2009 - Apr 2011
    Columbus, Oh, Us
    Founded in 1998, MediaSource is a full service multimedia production studio and a media relations firm. Unique in the Midwest region with its service offerings, MediaSource provides both components of the communications continuum – multimedia production and multimedia distribution. The company excels in health care communications, fashion/retail and food and beverage marketing and media relations, and sports marketing.As the company's Account Manager, I sold and managed video production and media relations projects for existing clients and attracted new business opportunities.• Developed new business relationships, maintained and managed existing client accounts, managed clients' video production and media relations budgets and projects. Generated approximately $300K+ in total billings, including $100K+ in new business.• Primary clients included a healthcare CPG company, regional academic medical center, and a college of medicine.• Assisted company administration in implementing project budgeting, documentation and billing protocols. Aided in CRM initiative.
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  • Mills James
    Market Development Manager
    Mills James Oct 2003 - Oct 2009
    Columbus, Oh, Us
    Employee-owned Mills James (www.millsjames.com) is Ohio's largest, most comprehensive creative media services production companies. Services include corporate video and broadcast television production, Web and interactive media production, and the staging and production of corporate meetings & special events.As Market Development Manager, I was responsible for new business development, account management, corporate communications, media and public relations.• Developed and secured new business relationships. Serviced existing accounts. Managed clients' budgets and projects. Generated $2.2+ million billings, including $925K+ in new business; negotiated master services agreements, including more than $1 million in services, and preferred vendor contract with regional academic medical center.• Wrote corporate news releases and advertorials for a variety of corporate initiatives. Spearheaded corporate media relations efforts, including directing publicity and media relations for EMMY Award winning public television series, The Piano Guy with Scott Houston. • Wrote/produced sales promotions collateral. Developed new business presentations and proposals in support of account management team. Managed RFP response resulting in a multi-year, multi-million-dollar master services agreement with Fortune 20 company.• Developed web, email marketing and social media content. Coordinated content marketing and search engine optimization, including web site redesign.• Maintained partnerships with industry trade groups. Coordinated event sponsorships, speaker placements and hosting of seminars. Represented company as speaker at trade shows and conferences.• Chair, Mills James Employee Stock Ownership Plan (ESOP) Employee Communications Committee, 2007-2009; Member, National ESOP Association Ownership Culture Committee, 2009. • Managed vendor relations with marketing services suppliers including printing, media buying, promotional premiums and web services.
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Joshua Platt Skills

Social Media Marketing Media Relations Online Marketing Press Releases Marketing Communications Social Media Digital Marketing Advertising Public Relations Online Advertising Email Marketing Account Management Corporate Communications Marketing New Business Development Blogging Video Production Copywriting Digital Media Marketing Strategy Seo Editing Public Speaking Strategy Integrated Marketing Internal Communications Live Events Fundraising Journalism Publicity E Commerce Writing Facebook Nonprofits Event Management Crisis Communications Content Strategy Non Profits Content Development Interactive Marketing New Media Television Storytelling Television Production Special Events Social Networking Sem Production Community Relations Broadcast

Joshua Platt Education Details

  • S.I. Newhouse School Of Public Communications At Syracuse University
    S.I. Newhouse School Of Public Communications At Syracuse University
    Broadcast Journalism
  • Washington University In St. Louis
    Washington University In St. Louis
    Political Science & English

Frequently Asked Questions about Joshua Platt

What company does Joshua Platt work for?

Joshua Platt works for Futurety

What is Joshua Platt's role at the current company?

Joshua Platt's current role is Certified Digital Marketing Professional | Storyteller who gets to play with cool toys! | Experience working with tech companies, healthcare, finance, education, non-profit organizations. | Postings/opinions are my own..

What is Joshua Platt's email address?

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What is Joshua Platt's direct phone number?

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What schools did Joshua Platt attend?

Joshua Platt attended S.i. Newhouse School Of Public Communications At Syracuse University, Washington University In St. Louis.

What are some of Joshua Platt's interests?

Joshua Platt has interest in Education, Baseball, Autograph Collecting, Arts And Culture, History, Health.

What skills is Joshua Platt known for?

Joshua Platt has skills like Social Media Marketing, Media Relations, Online Marketing, Press Releases, Marketing Communications, Social Media, Digital Marketing, Advertising, Public Relations, Online Advertising, Email Marketing, Account Management.

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