In my role as Interim CMO at Camco Manufacturing, an RV, ATV, and Marine parts manufacturer, I was tasked with strategically creating an integrated Marketing department within a tight deadline of 120 days. By establishing clear roles and responsibilities, I successfully crafted a compelling update to the company brand narrative for Q1 2025, enhancing market positioning, messaging, and customer engagement. Reported to CEO.• Melded functions across Creative, Activations, Paid and Organic, PR, Social, Creators, and Consumer Experience into a unified organization. • Led team of 26 with 6 direct reports.• Implemented targeted initiatives that propelled marketing’s organizational significance and measurable impact to a level commensurate with Sales, Operations, and Finance departments.• Seamlessly integrated B2B Wholesale, Marketplace, and D2C E-Commerce strategies. Consolidated 20+ disparate digital touch points into one consolidated view for wholesale, dealer, and consumer, unifying 13 different data sets. • Launched a unified MarTech stack leveraging Shopify, Gorgias, Klaviyo, and Microsoft Dynamics 365. • Established a Consumer Experience department leveraging two FTEs for the first time in 58 year history. Leveraging AI, automations, warranty registrations, and voice and text chatbots, realizing 60% reduction in human intervention required across seven channels.• Re-aligned social, PR and creator activations. Single campaign realized 75 million-plus impressions on Instagram.• Presented traditional and digital engagement strategies to top retail channels. Strikes partnerships for data sharing, including loyalty, further boosting brand profile, first party data capture, awareness, and engagement.Placed by TrueBridge.

Progress Partners is a Boston and New York-based M&A investment bank that works with emerging technology companies. Since 2002, we have aimed to work with exceptional entrepreneurial teams on solutions for growth. Our firm serves buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans.

Growth-focused executive retained by family-owned businesses, private equity, and venture capital to accelerate growth profitably across startup to established retail, consumer, and CPG businesses, including electronics, non-alcoholic beverages, luxury, cosmetics, health and wellness, beauty, and apparel. Lead product merchandising, channel sales and distribution, marketing, finance, fulfillment, customer experience, and technology departments and their respective teams. This day-to-day operating role requires a hands-on approach to craft, develop, and execute an in-depth strategy to increase ROI, manage spend, and position company for an exit or fundraising. Example clients include:- Boisson – Interim CDO/CIO for non-alcoholic low-alcohol retailerTasked with fostering growth across marketing and distribution channels across wholesale, Amazon, Walmart, other marketplaces, and D2C channels. Grew subscription business to 41% of D2C revenue in five months. Successfully mapped customer base to drive 82% of revenue for holiday 2023 through retention.- Balfour, Inc. – VP, E-Commerce + Product for multi-billion brand ring jewelerProduct merchandising, digital channel sales and operations, and omnichannel sales on behalf of private equity sponsor, Cerberus Capital Management.- U Beauty LLC – Chief Growth Officer for PE-backed luxury skin careIdentifying and executing new global selling channels across growth marketing, retention, conversion rate optimization, and customer experience.- Zimba Whitening - General ManagerGrew business from $8.9 Million to $19 Million. Grew subscription business to 41% of D2C revenue. Realized successful PE exit.- WAVE Electronics Inc. – Director, DigitalLed digital transformation initiatives to energize B2B/B2B2C growth across marketing and omnichannel for PE sponsor. Introduced live shopping, retention, self-serve, and customer experience techniques. Activated subscription business, representing 28% of overall B2B revenues.

BWG is an invite-only network for senior executives across technology, media, telecom, consumer, retail and e-commerce. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development and personal / professional networking.

Faculty member for both Masters and Undergraduate programs. Classes include "Data Analytics", "Finance & Accounting for the Non-Financial Manager" and "Introduction to Entreprenuership".

Faculty member for Integrated Marketing graduate classes at NYU School of Professional Studies: 1) Finance for Marketing Decisions, 2) Web Analytics: SEO/SEM, PPC, E-mail, and Clickstream Analysis, 3) The C-Suite: Perspective in Leadership, and 4) CRM: Managing the Experience.

Advisor to the Founder and Executive team on their growth of their startup.

Complete diligence and advise leadership on digital marketing and technology efforts. • Due diligence activities on three distressed retailers, environmental services, and natural resources operation.• Advise partners on strategic direction, negotiating positions, staffing requirements, and financial analysis and projected costs

Spearheaded digital transformation initiatives throughout all business divisions of the company to effect conversion to single omnichannel entity. Rejuvenated company culture via recruiting top talent. Mentored and coached a fully remote multifaceted team of 21. Stewarded P&L, efficiently and prudently allocating company resources. Innovated brand new data ecosystem with traditional and digital marketing channels, leveraging Facebook and Google, while innovating with Direct Mail and micro influencers. Leveraged new direct-to-consumer ecommerce stack with Glew, Gorgias, Klarna, Klaviyo, Nosto, Salsify, SearchSpring, Shopify Plus, Wunderkind, and Yotpo.• Realized a 79% growth by defining a marketing strategy to embrace both D2C and wholesale selling channels• Unified two legacy ERPs into a single ERP, Kingdee, in the space of four months. Warehoused legacy data, thereby speeding transformation.• Migrated company operations to lower-cost providers in the arenas of accounting, business intelligence, customer service, e-Commerce, fulfillment, HR, legal, logistics, marketing, and taxes.• Implemented five multilingual Shopify Plus e-Commerce websites for Canada, Europe, Hong Kong, UK, and US.

Lead digital transformation efforts across traditional retail in marketing and IT for Houston-based wholesale electronics reseller. Role reported to CEO and board of directors. • Define a digital strategy, select technology and marketing partners, and construct a lean three-person business unit to mechanize digital initiatives across B2B, B2C, and B2B2C• Held P&L responsibility to facilitate selection process of new marketing, customer service, digital technology, and legacy ERP enhancements in two countries to launch 12 selling channels alongside existing store footprint

Drove digital transformation to convert traditional retailers into digital, D2C business operations. Introduced KPI benchmark metrics to measure success and increase profits. Replaced Salesforce Commerce Cloud with Shopify Plus e-Commerce platform. Guided fully remote office team and presented weekly to senior management group. Held P&L authority.• Relaunched three multimillion dollar D2C businesses at breakneck pace: Apeainthepod.com and Motherhood.com in 14 days; BCBG relaunched in 60 days.• Led definition of marketing strategy and budget alongside mentoring team to energize re-positioning of marketing, technology and merchandising activities across nine retained channel agencies, six technology partners, and two logistics partners• Facilitated selection process of marketing and technology stack, including Shopify, Salsify (PIM), Klaviyo, Wunderkind, Yotpo, Amazon, Monetate, Walmart, Google, Google Analytics, Google Tag Manager, Microsoft, Facebook, affiliate, international shipping, payment, 3PL, and agency partners• Coordinate with company-wide teams to maximize efficiencies and share growth opportunities across entire portfolio

Constructed and operated a digital strategy for maximizing customer acquisition while emphasizing customer retention around best customers. Defined a combination digital and traditional marketing strategy leveraging email, SEO, retargeting, social, PLA, display, paid search, affiliate, content, and referral marketing while leveraging influencers to drive revenue through untapped channels. Negotiated agreements with new partners based on understanding where the target customer shopped, including extended pay with Afterpay, Apple Pay, influencers, ad partners (Refinery29 and Popsugar), and new customer segments (students, teachers, first responders, and military).

Leading a cross-discipline model to incubate and deploy tactics to enable a rapid turnaround of the Kmart chain from negative to positive EBIDTA. Role reported directly to CEO. • Leverage tactics to re-merchandise and energize stores, leading to positive growth in 11 weeks, the first time in 7 years. • Utilize off-the-shelf technology and collaborated with key in-house resources to reduce barriers inhibiting growth.

We are constructing and operating an E-Commerce, Mobile Commerce, and Social Commerce mechanism for our customers. As part of our B2C, B2B, and B2B2C offerings, we offer our capability for our customers to use in their own commerce and omnichannel businesses, alongside digital operations for our partners, sister companies, and the end consumer.

Retained by senior lenders to assess financial and operational viability of Karmaloop, an apparel and accessories E-Commerce retailer for pre- and post-bankruptcy. On-site day-to-day primary charged with operational, financial, technology, and marketing to plan a go-forward strategy for post-bankruptcy. Responsible for crafting and presenting to Investment Committee three restructuring models, focusing on technology, marketing, operations, and customer retention.

Reported to VP, Marketing & Merchandising and Chief Technology Officer with direct line to CEO to identify and execute growth strategy for E-Commerce business unit. Became 20% Nebraska-based and 20% Illinois-based to assume general management of national E-Commerce business, including budgeting, P&L, finance, customer care, logistics, marketing, merchandising, omnichannel integration across B2B and B2C channels, customer acquisition, and customer care. Led existing E-Commerce operational unit to drive short-term sales growth while constructing new business unit in parallel, managing 16 direct reports.

Partnered with and reported to private equity operating partner and company General Manager. Became 80% California-based to assume general management of US digital, omnichannel, and E-Commerce business. Led a team of three direct reports with responsibility for budgeting, creative, marketing, customer engagement, merchandising, and vendor management. Selected and managed transition from custom software to new Demandware E-Commerce platform. Transitioned Director responsibilities to a new-hire California-based executive.

Partnered with investors and founding team to define and construct strategic rollout of business from inception to operation. Assumed management role for budget planning, P&L, logistics, merchandising, customer acquisition and retention, and customer care processes. Overlaid business on Strike Interactive E-Commerce platform. Mentored three founders while managing day-to-day business. Transitioned COO/CTO responsibilities to private equity operating executives post-Series A.

Company rebranded in 2007 in its focus away from traditional custom web design and development services to more consulting-style relationships. Responsible for finance, accounting, and forecasting. Primary sales person for business development and sales activities. Led up to eight internal staff and 12 contractors. Activities included business unit design and development, E-Commerce strategy, day-to-day operations, platform creation, and platform design and implementation. (BUSINESS ACQUIRED 2012)

Partnered with EVP and VP of Marketing & PR units to identify growth strategy for E-Commerce and omnichannel business unit. Responsibilities included restructuring organization chart and personnel, spearheading operational strategy, P&L responsibility, marketing strategy and planning, day-to-day operations for existing digital, multi-channel, and E-Commerce business, and managing vendor relationships.

Hired by private equity owner to identify, define and execute omnichannel growth strategy, digital E-commerce strategy, and revenue targets. Reported to CEO and private equity owner. Weekly discussions with CEO and CIO and monthly presentations to private equity owner on success metrics and areas of concentration. Restructured existing e-Commerce operations around a new organization chart. Redefined mission priorities and executed short-term plan to grow E-Commerce revenues through transitioning traditional catalog operations to multi-channel E-Commerce, new customer acquisition techniques, promotional campaigns, and site analytics implementation. Responsibilities included technology needs assessment. Charged with added responsibility for investigating, selecting, optimizing and re-programming existing mainframe, existing E-Commerce platform replacement, email, advertising, design, content, and affiliate marketing tools to meet goals of business units. Transitioned role and financial responsibilities to new-hire executive.

Distressed retailer requiring turnaround at behest of board or firm dissolution. Initial three-month engagement extended to five years after business showed rapid turnaround based on strategies. Responsibilities included strategic repositioning of business operations, move physical headquarters, P&L responsibility to cut costs and improve profits, reconstruct and install of new technologies and methodologies including ERP, WMS, OMS, PIM, call center, mobile, social, and E-Commerce. (BUSINESS ACQUIRED 2010)

Joined the global National Internet Practice after Strike Eagle Graphics was acquired by Coopers & Lybrand. Based in Paris and New York, responsible for digital transformation pilots and BETAs to complete sales efforts in insurance, manufacturing, and financial services.

Founded company while a student at the University of Pennsylvania. Constructed nine countries websites and the Vatican’s first E-Commerce store. (Acquired by Coopers & Lybrand)