Joshua Ryan Weaver Email and Phone Number
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I am a multidisciplinary marketing and media leader with 13 years of experience managing the planning, development, implementation, optimization, and reporting of high-impact omnichannel media and integrated marketing campaigns for major brands, nonprofits, and organizations. With extensive expertise in leading and developing teams of up to 10 people, I excel in fostering collaboration, driving innovation, and delivering measurable results.As Campaign Director at The Ad Council, I spearheaded the strategic planning and execution of the $5MM "American Dreams" national anti-discrimination campaign under the Love Has No Labels initiative. This campaign targeted 28 states with limited LGBTQ+ protections, driving powerful storytelling and advocacy on issues like housing, safety, and employment across diverse platforms.During my time at The Trevor Project, the largest LGBTQ+ youth mental health organization, I led a marketing team that boosted brand awareness by over 40% within one year. As Vice President of Marketing, I managed omnichannel campaigns and led the organization’s largest rebranding in over a decade. I also guided cause-marketing partnerships with 80+ brands, contributing more than $60MM+ in charitable revenue.AdWeek recognized The Trevor Project with its 2021 Brand Save award, honoring the nonprofit's resonance, corporate partnerships, and life-saving mission. My team drove omnichannel paid and organic campaigns, while managing consumer and brand research to activate critical insights.At Vice Media Group, I directed a multi-city team of media strategists to deliver award-winning campaigns for global brands. Notably, I led media strategy for a $12MM international campaign for Chanel Fragrances, increasing the brand's consideration among female Millennials by 21%.I’m always seeking to grow my network and explore opportunities to drive meaningful change. Feel free to connect with me via LinkedIn or contact me at josh@joshrweaver.com.
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Campaign DirectorAd Council Dec 2023 - PresentNew York, Ny, Us
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Consultant, Integrated Marketing And Media StrategyJosh Weaver Group Nov 2022 - Present -
Vice President Of MarketingThe Trevor Project Feb 2021 - Nov 2022West Hollywood, Ca, UsOversaw The Trevor Project’s marketing department and its wide breadth of activities, including organic and paid social media, digital and offline advertising, Web presence and Web user experience, search engine optimization, user journey and audience analysis, brand health and brand analysis, among others. Also, worked closely with senior leaders at major corporate partners, including Abercrombie & Fitch, Google, Macy’s, and others, to strategize, develop, and execute high-impact cause-marketing campaigns benefiting The Trevor Project. Oversaw brand strategy and brand management, such as reviewing for the appropriate use of The Trevor Project brand, and leading the relaunch of The Trevor Project’s brand and Website in 2021 – the organization’s first in a decade. Additionally, at times, served as an external spokesperson for the organization and its brand and marketing activities. Directly managed both The Trevor Project’s Director of Campaigns as well as its Director of Marketing, and indirectly oversaw roles, such as Campaign Managers, Email Managers, and Social Media Associates. Served as the organization’s key marketing leader, collaborating with teams across The Trevor Project’s key program areas, including crisis services, peer support, research, education, development, and advocacy, to strategize and implement effective campaigns and marketing initiatives in order to achieve their key goals – for instance, driving crisis contacts or garnering donations. Regularly collaborated and convened with executives to report on marketing activities and their optimization, to garner feedback and input on marketing tactics, and to garner sell-through of marketing strategies. -
Director Of Media StrategyThrive Global Jun 2019 - Jan 2021New York, Ny, UsShepherded all elements of Thrive Global’s paid media and partner content amplification operations, including but not limited to the presale development – and post-sale implementation and optimization – of content marketing distribution strategies for major brand partners. Oversaw all pricing and packaging for all branded content and media opportunities, including all media sales planning, as well as all internal costs and margin analysis across all branded deals. Set up and optimized high-volume, high-investment paid social and native campaigns for major brand partners on most major platforms, including Facebook and Instagram, Google Ads and YouTube, Twitter, LinkedIn, and Snapchat. Analyzed cost and performance, actioning on this data to regularly exceed performance benchmarks for brand partners. -
Director Of MediaVice Media Mar 2016 - Jun 2019Brooklyn, New York, UsDirectly managed a North American (New York, Los Angeles, and Toronto) team of ten (10) strategists, senior strategists and associate directors tasked with client development and management, as well as the conceptualization, sales planning and execution of brand activations and media campaigns across VICE’s award-winning online verticals, as well as VICELAND television.Oversaw the planning and execution of award-winning connections and media/content distribution strategies for VICE’s media and branded content partners. Oversaw strategic media direction with clients and strategic partners, as well as internal stakeholders. Reviewed and shepherded high-tier media investment allocations for major blue-chip brands, including but not limited to Delta Air Lines, Chanel, Colgate-Palmolive, Microsoft Corporation, Verizon, among many others. Drove projects forward collaboratively across teams, as well as autonomous initiatives aimed at evolving internal processes, optimizing workflows, and other activities that directly relate to RFP conversion and post-sale campaign stewardship. Contributed to and evolved VICE’s value propositions related to brand and media executions. Participated in department and commercial organization task forces. Succinctly articulated VICE’s value propositions, as well as VICE’s perspectives on consumer segmentation, brand and channel strategy, media strategy and tactics, both externally to major client partners, as well as internally to relevant commercial stakeholders, including but not limited to C-suite, i.e., CRO. Functioned as an industry leader and VICE evangelist at pertinent industry events. Delivered industry guidance to internal stakeholders and external parties alike. Served as an epicenter for escalation and issue resolution across VICE’s media strategy team. Respond to internal and external escalations, and deliver solutions for client concerns and internal hurdles. -
Account ManagerSay Media Mar 2015 - Mar 2016Managed 5+ client accounts, syncing editorial brands and internal sales teams to outline media and content objectives, creative assets, define campaign output, and analyze campaign performance. Project-led internal reviews, revisions, and approvals of campaign materials, including media, editorial, and videos across eight (8) editorial properties. Implemented site tagging and trafficked ad assets. Provided regular reporting to internal and external teams and stakeholders. -
Marketing Operations ManagerAdmonsters Dec 2012 - Mar 2015New York, Ny, UsAnalyzed and optimized website, content, and SEO/SEM performance. Drove and increase in site traffic by 37% year-over-year. Developed website and social media content across platforms to augment event brand presence and attendees. Implemented editorial newsletters and email marketing. Monitored and reported customer-relationship, social media, and advertising metrics for digital advertising and media conferences. Increased event attendee retention by 33%. Managed promotional efforts for events, including email campaigns, display advertising, and retargeting. -
Editorial AssociateTheroot.Com (The Washington Post Company) May 2011 - Dec 2012Washington, Dc, UsManaged daily maintenance of comScore 500 news website, including various back-end tasks, i.e., content and database upkeep, using platforms such as Drupal, Brightcove and more. Managed day-to-day editorial tasks, including fact-checking and editing. Also managed editorial intern team, including task assignment and evaluation.Assisted in daily curation of social-media coverage through SocialFlow and HootSuite. Pitched and reported various news and feature stories, both short and long-lead. -
Public Relations AssociateMoki Media May 2010 - May 2011Washington, District Of Columbia, UsOrganized client events, i.e., vendor contact, procurement and maintenance, and served as a liaison between clients and media, including both national and regional publications and outlets. Created and managed press pitches and client press hits for notable hospitality and retail clients in the Washington, D.C. area.
Joshua Ryan Weaver Skills
Joshua Ryan Weaver Education Details
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Georgetown UniversityCommunication And Media Studies -
The University Of Texas At AustinBachelor Of Journalism
Frequently Asked Questions about Joshua Ryan Weaver
What company does Joshua Ryan Weaver work for?
Joshua Ryan Weaver works for Ad Council
What is Joshua Ryan Weaver's role at the current company?
Joshua Ryan Weaver's current role is Award-Winning Marketing & Brand Expert Leading Purpose-Driven Campaigns.
What is Joshua Ryan Weaver's email address?
Joshua Ryan Weaver's email address is jo****@****ect.org
What is Joshua Ryan Weaver's direct phone number?
Joshua Ryan Weaver's direct phone number is +183221*****
What schools did Joshua Ryan Weaver attend?
Joshua Ryan Weaver attended Georgetown University, The University Of Texas At Austin.
What skills is Joshua Ryan Weaver known for?
Joshua Ryan Weaver has skills like Social Media, New Media, Editing, Advertising, News Writing, Digital Marketing, Digital Media, Content Strategy, Writing, Copy Editing, Online Advertising, Public Relations.
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