Making my favorite board games available, affordable, and approachable.

Rebuilt and organized website for Experimental Social Science Laboratory (Xlab), streamlining it for navigability of researchers and participants.http://xlab.berkeley.eduRedesigned Xlab logo, flyers, and banners.Facilitated consumer-behavior/behavioral-economics experiments while in communication with economics and marketing professors.

Callisto Media was founded in 2011 by veterans of the technology and digital media industries. Callisto utilizes proprietary algorithms to mine big data for topics of consumer interest and produces non-fiction titles which enable readers to lead healthier, more fulfilled lives.Keyword data analysis: Discovered keyword assets by extracting and analyzing keyword data from Amazon marketplace. After production, approved assets are targeted to produce monthly revenues of $2,500.Optimization research for focus-group testing: Researched and implemented focus group testing tools to enhance survey reach and shorten survey response time, eliminating 60 work hours ($1,500) per month for Callisto Media.Amazon reviews analysis: Analyzed phenomenon of sales as a function of reviews and reviews marked as “helpful” on Amazon which provided benchmarks for Callisto Media to strategize from.

ContextLogic brings together top technical talent from Google, Facebook, and Yahoo! whose flagship product, Wish.com, improves online merchandise discovery by letting users discover and share cool products and get rewards. Wish launched Wish in November 2011 and has over 17 million registered users, making it one of the top 10 Lifestyle applications on both Google Play and iPhone App Store markets. Business Development: Cold-called and cold-emailed prospective merchants for Wish marketplace. Acquired over 20 merchants within 4 week span, a 25% higher acquisition rate than the business development team average.Account Manager: Assisted merchants to upload and utilize Wish.com merchant platform. Communicated needs of merchants to engineering team to create features into the product.

Evaluated Wallit! app based on: usability, features, and bugs. Worked closely with marketing team adviser to capture, categorize, and assess app feedback. Prompted solutions to CEO and engineering team to improve user experience and interface. Promoted Wallit! through on campus PR campaigns to acquire new users and unbiased feedback.

Sales and entrepreneurship: Set up flower storefront for Valentine’s and Mother’s Day holidays. Co-managed storefronts to exceed $10,000 in revenue over 35 sales hours each holiday weekend.