Joshua Eddy Email & Phone Number

San Jose, California, Us

Nutanix backup ecosystem, Nutanix Mine, and AHV Metro synchronous replication.

Santa Clara, California, Us

Lead PM for the Hitachi Content Platform object storage at the core of Hitachi’s content portfolio.• Introduced market-first, all-flash object storage appliance; swelled to ~25% of appliance sales.• Set product vision, direction, roadmap, growth strategy, and go-to-market plans for the market-leading HCP product: a scale-out, private/hybrid cloud storage with AWS S3-compatible RESTful API (web services/service oriented architecture).• Gathered market needs, defined use cases/user stories/requirements, and defined features with an agile methodology and Aha tool by working with customers and internal stakeholders.• Prioritized engineering backlog with product owners to deliver valuable & timely product releases.• Managed product through a lifecycle transition from monolithic to a container/Kubernetes edition. • Created business financial models, marketing materials, and gave customer briefings.• Researched use cases and markets for analytics, big data, data lakes, Hadoop, cloud service providers, regulatory compliance, and data governance.

New York, New York, Us

Led product marketing and demand gen at cloud backup/file sharing/cloud gateway startup targeting Global 2000 enterprises. Managed team of business development reps• Supervised/coached junior product marketing team members.• Created company’s first content calendar, content map, content gap analysis, and buyer’s journey.• Wrote top-performing blog entries on technical and non-technical topics.• Tripled sales pipeline generated from AWS re:Invent with 20% investment increase (2900% ROI).• Quadrupled leads by adjusting AdWords, content marketing, email, and telemarketing campaigns.• Authored collateral covering both broad product scope and narrow feature/vertical focus.• Performed competitive analysis and trained sales, sales engineering, and partners.• Fostered communication with Israel-based product management as primary marketing contact.• Managed and hired inside sales team, transforming it from inbound-focus to outbound-focus.

San Jose, Ca, Us

Change in title as part of the acquisition of VeloBit by HGST, but increased responsibilities across the HGST software product line, including storage virtualization software and SSD caching software. HGST (formerly IBM Storage and Hitachi Global Storage Technologies) invented the hard drive in 1956 and is currently the enterprise-focused subsidiary of Western Digital, a Fortune 500 (#187) leader in data storage.Accomplishments in addition to those below at VeloBit:• Product owner in Agile software development methodology• Defined and executed an ad-hoc release process to bring a new product to market despite chaos of merging four companies (HGST, Virident, sTec, VeloBit) - the first software product released post-merger.• Coordinated and launched VMware solution playbook to enable sales team to combine hardware, software, and 3rd party technology as part of a sale.• Lead formalization of the product lifecycle concept and design phases

Lincoln, Ma, Us

Product Management and Marketing for VeloBit's products (storage acceleration software). Responsible for market strategy, messaging, and product capabilities. Reported to VP of Marketing. VeloBit makes RAM + SSD caching software that reduces costs for desktop virtualization/VDI, server virtualization, and database systems and is a venture-backed startup (Longworth Venture Partners, Fairhaven Capital Partners). Promoted from Sr. Product Marketing Manager to Director, Product Management & Marketing after six months.• Led market requirements, product requirements, product definition, and user interface projects resulting in new products, releases, and features. Researched markets, features, and usability. Authored MRD, PRD, PDD, and UX documents. Presented and proposed changes to management team.• Defined product market and messaging for both database and desktop virtualization markets. Researched markets and customer fit. Proposal accepted by board of directors.• Performed competitive analysis and prepared “battle book” for channel partners.• Worked closely with engineering to improve user experience (UX) for products.• Improved lead funnel process by analyzing metrics and surveying leads. Identified and addressed lead bottlenecks.• Redesigned home page resulting in 25% higher average visit duration and 60% higher average time on page while maintaining pages per visit and decreasing bounce rate, and exit percentage.• Refined advertising, landing pages and messages by performing A/B testing.• Managed software engineering effort to create savings calculator web application.• Wrote and published web content, white papers, data sheets, articles, blogs, press releases, newsletters, presentations, and a trade show poster. Wrote and recorded videos of product overview and installation.• Ran field marketing programs for Microsoft administrators, large systems administrators, and IT Management

Waterloo, Ontario, Ca

8 week internship on the Competitor Intelligence team, working on three short-term projects: 1) Presented analyzed the strategic opportunities for ‘BlackBerry Bridge’ technology, considering technological, competitive, and market trends. 2) Researched pros and cons of adjusting BlackBerry brand for entering new segments. 3) Compared actual product strategy against academic strategic frameworks.• Identified and implemented crowdsourcing as new research methodology, saving $90k.• Created idea to be filed for a patent; already passed internal patent review board.

Us

Analyzed multiple possible investment targets: top-down and bottom-up market sizing and growth, checking for a relevant and proven team, ensuring sustainable competitive differentiation, and realistic finance projections. Performed deep-dive on business model viability for a single target. (10 week course/internship via Venture Lab course.)• Leveraged personal network to interview potential customers and partners of target firm and discovered business model problems, preventing poor risk investment.

Tokyo, Jp

Product Line Manager / Product Marketing Manager for D-Series SAN storage product line, including iSCSI and Fibre Channel models, in a direct and 2-tier sales organization. Responsible for P&L, business planning, marketing strategy and activities, strategic business development, technology/market analysis, as well as overall strategy to meet business, market, and product objectives.• Managed SAN Storage business unit• Grew YoY revenue 205% and QoQ revenue 400%• Created unconventional customer reference program and introduced a ‘no risk’ guarantee for disk storage array, resulting in revenue growth of 205% YoY and 10x reference customers.• Optimized operations by reducing excess of $1M inventory through utilization analysis, improving inventory turnover by 30%.• Managed $500k marketing budget and reached profitability goals• Launched new models of iSCSI and Fibre Channel SAN storage• Authored product requirements for next generation storage products• Brought in as the "closer" for dozens of storage sales deals• Generated press coverage (e.g. http://bit.ly/11562i)• Got D-Series well positioned on Gartner Magic Quadrant as new entry• Overcame language and cultural barriers with Japan-based parent company to meet U.S. objectives• Created and drove product strategy, both technical and marketing• Identified and evangelized sales promotions• Articulated market needs to product management and engineering• Served as first- and second-level sales support• Created collateral, sales tools, competitive analysis, etc• Speaker, "SAN Storage Frustration Caused by Server Virtualization," Storage Networking World 2009

New York, Ny, Us

Product Manager for SaaS pharmaceutical clinical trial data entry product, Medidata Rave. Helped convert from a waterfall process to an agile process. Managed reporting module, SAS Data Exporter tool, and adaptive clinical trial initiative.• Designed the SCRUM-style agile development process that also met the need for a well-documented auditable process. Company converted from waterfall to agile.• Managed and documented software development lifecycle through FDA CFR Part 11 regulated processes• Wrote technical product specifications for web-based systems• Performed testing, identified bugs, suggested alternative algorithms• Participated in code reviews

Austin, Texas, Us

Product Manager for FalconStor VirtualTape Library, the #1 virtual tape library software in the world. Program manager for all tier-1 OEM partners (EMC, IBM, Sun), and multiple tier-2 OEM partners worth 30% of company revenue.• Supervisor for 3 product managers• Grew established product revenue by 35% in one year• Trusted as solo product manager for software product worth over 50% of firm revenue• Won Sun’s OEM business as FalconStor spokesperson in product evaluations• Managed and introduced Single Instance Repository, a new de-duplication product• Assisted in closing numerous sales through in-person customer meetings, customer calls, RFPs• Innovated product features from stakeholder feedback, created roadmap, reviewed specification, gathered/wrote requirements, defined roadmap in storage markets• Coordinated cross-departmental handling of high-priority sales, technical issues, product reviews• Defined and drove product vision, positioning, packaging, pricing and go-to-market strategy

San Jose, California, Us

Product Manager for BrightStor ARCserve Backup, a leading enterprise backup software product with hundreds of thousands of customers. Also author of business unit business plan, acquisitions specialist, and product manager while bringing a new web content management product to market.• Led a new web content management product across functional teams to availability in 61 days• Defined product vision, positioning, packaging, pricing and go-to-market strategy• Managed enterprise backup software product with large customer base• Author of business product plan for $450+ million business unit• Defined product roadmap & MRD through customer requirements and competitive analyses• Resolved sales, marketing, and development issues through leading cross-functional teams• Composed white paper content, product collateral, and sales tools: presentations, sales kit, field training, and demo scripts.• Authored and owned business cases for acquisitions

M.B.A., Finance, Entrepreneurship

B.S., Computer Science

Education record