Josh Vasquez Email and Phone Number

Global Brand Marketing:Responsible for positioning the Skyscanner brand into the AMER market including the US, Canada, Brazil, and Mexico. Managed and executed brand story, product stories, team story, design, and go-to-market positioning. Brand marketing lead responsible for increasing awareness and affinity surrounding the Skyscanner brand. In charge of testing out international markets for customer validation, creating new programs targeted at international locations, and building out these programs once up and running.Growth & Acquisition:Led paid marketing and inbound acquisition marketing efforts. Managed PPC, retargeting, social media advertising, affiliate marketing, display marketing, promotional marketing efforts, OOH, distributions, B2B, and more. Identified target markets, segmented audiences, developed channel strategy, and set market goals and KPI’s.Optimization & Analytics:Contributed to ongoing growth marketing reporting and marketing automation efforts using tools such as GA, Tableau, paid social and lifecycle platforms.

Brand Marketing: Responsible for bringing the AnswerHero re-brand to life from conceptualization to completion. This includes positioning work, narrative design, visual identity, and brand awareness. Led all-digital strategy, Identified target markets, segmented audiences, developed channel strategy and set marketing goals and KPI's.Marketing Design:Spearheaded company rebrand; managing an agency from strategy to execution; overseeing site UX/UI design, brand identity, SEO, SEM, google rankings, and all paid digital marketing initiatives.Optimization & Analytics:Helped build out an internal program and database focused on customer success and developing internal reporting improvements. Led ongoing growth in marketing reporting and marketing automation efforts (HubSpot partner). Managed the pulse reporting to the executive team and created a data-driven culture. Operations and Cultural Lead:Improved employee retention and satisfaction by developing internal growth initiatives such as executing internal communication programs and re-imagining company mission, vision and core value statements.

Brand Marketing: Helped with content marketing strategy, increasing engagement metrics across key social channels. Helped with international expansion of degree offerings and market research.Growth & Acquisition: Helped increase student enrollment across all of FIU Online graduate programs and their respective colleges. Coordinated and led recruitment events for the graduate programs liaising with program directors and potential graduate candidates. . Analytics and Reporting:Led data integration and UTM tracking strategies to effectively track campaign performance, optimize spend, and increase ROI.Operations Budgeting:Identified opportunities for strategic partnerships and led RFP, competitive analysis, and vendor audit processes. Managed monthly budget reporting for paid marketing efforts.

Led partnership development and secured over $500,000 in sponsorships for the EHBC, a leading conference covering innovation in healthcare, insurance, and corporate wellness programs.Managed member relations and satisfaction for 6 EHBC certifications. Developed client PR efforts, marketing campaigns, analytic reporting, and execution of certification deliverables. Managed multichannel partnership packages, securing over 10 Fortune 500 companies, and exceeded sales goals. Executed partnership agreements, delivery fulfillment, sponsorship payables, ROI reporting, and other budgetary functions.