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"As a key contributor at Aleta Revenue, I am part of a team that emerged from global leaders in the consulting industry. Our primary focus is on assisting investors and technology startups in transforming their innovative concepts into a consistent trajectory of growth.At Aleta Revenue, we offer a unique Managed Services approach inspired by practices employed by some of the world's largest firms. Our methodology involves assessing a company's current position, defining its desired future state, and then constructing a revenue-focused roadmap. But we don't stop at planning; we take it a step further by actively driving revenue generation for our clients. Once a company's sales processes are stable, we undertake the recruitment and hiring of our replacements, ensuring a seamless transition for the commercial division.In particular, our work with investors is geared towards safeguarding their investments by eliminating the need for early-stage startups to hire a commercial team. This approach minimizes exposure, implements proven strategies, and paves the way for a smooth transition when the company is poised for a Series B funding round. Yes, we even manage the recruitment, training, and placement of our successors.Aleta Revenue doesn't aim to be a long-term partner; instead, we specialize in addressing one of the most challenging aspects of the startup world: transforming innovative ideas or products into revenue-generating ventures. Our mission is to create a repeatable process that can be seamlessly transferred to the new Chief Revenue Officer upon arrival.I am proud to be part of a team that specializes in transforming concepts into tangible financial success, and I eagerly anticipate future opportunities to drive innovation and growth in the startup landscape

At Talipay, a digital factoring platform harnessing the power of AI and Natural Language Processing to optimize cash flow for small businesses in asset-heavy sectors, I played a pivotal role as one of the initial team members. As Employee #3, I spearheaded the development of our Go-To-Market (GTM) and Route-To-Market (RTM) strategies, both of which have been instrumental in propelling our exceptional success.By implementing a carefully crafted PPC and Outbound strategy, we achieved a remarkable low Cost Per Acquisition (CAC) ratio, maintaining a CAC to ARR ratio consistently below 1 while fueling substantial growth. Guided by the Rule of 40, we systematically built a thriving business and assembled a highly skilled team.Our focus on increasing Annualized Recurring Revenue (ARR) and meticulous GTM execution, coupled with efficient CAC management, has been central to our accomplishments. Furthermore, our commitment to hyper-growth has enabled us to create significant inflection points, propelling us beyond the early adopter stage.I am immensely proud to have been part of this journey, and I look forward to continuing to drive innovation and success in the ever-evolving landscape of financial technology

As part of a short-term contract engagement, I had the privilege of collaborating with a dynamic telecom startup. The company possessed a distinct approach, combining innovative hardware and software solutions as a service, aimed at assisting organizations in their transition from traditional telecom services to the digital age.Our strategy was centered on redefining the telecommunications landscape by offering forward-thinking solutions that catered to the evolving needs of businesses in an increasingly digital world. This unique combination of hardware and software empowered companies to seamlessly adapt to the new era of communication services.It was a transformative experience, and I was thrilled to be part of a team that was reshaping the future of telecommunications. I look forward to future opportunities to contribute my expertise in technology and service innovation as we continue to navigate the ever-changing landscape of digital communication."Exit with new investment.

In my role as Employee #14, I had the privilege of spearheading a SaaS startup that grew from ground zero to a remarkable $22 million, culminating in a successful exit. Our company operated at the intersection of SaaS, Platform, Business Intelligence (BI), and Artificial Intelligence (AI) services.Our technological focus was centered on harnessing the power of AI, Machine Learning (ML), and Internet of Things (IoT) technology within an open platform framework. Our mission was clear: to elevate operational efficiency across industries by constructing a digital bridge that seamlessly connected material producers, contractors, and transportation service providers in real time.To achieve this, we developed a suite of applications tailored for contractors, transportation service providers, and material producers. These apps revolutionized the way stakeholders interacted with the supply chain, providing them with real-time visibility into the status and location of their orders.It was a remarkable journey, and I am proud to have played a pivotal role in the success of this venture. I look forward to future opportunities to leverage my expertise in technology-driven solutions and continue making a meaningful impact in the world of digital transformation."

Led the development of GTM and Sales strategy during a contracted outsourced engagement. Delivering over $65,000,000 in new pipeline value

Contract

I had the privilege of leading a company to remarkable achievements in terms of contract value, contract term, and penetration into Fortune 500 companies within the realms of Artificial Intelligence (AI), Machine Learning (ML), and Business Intelligence (BI).Our focus was on Predictive Solutions, where we harnessed cutting-edge technologies, including IBM Watson, to unlock the potential of AI, ML, BI, IoT, and Predictive Analytics. Our mission was clear: to leverage these advanced technologies to predict outcomes from vast volumes of big data.In my capacity, I assumed responsibility for gaining access to large organizations and successfully led our professional services and marketing teams in forging strategic partnerships. I served as the Subject Matter Expert in sales, covering aspects such as implementation, services, cultural change, data integrity, and SaaS deployment.My achievements included:Creating customer-facing unique Proof of Concepts (POCs).Conducting first, second, and third round software demos in the sales process.Orchestrating discussions between clients and our organization regarding API integration and communication protocols (JSON, SOAP, REST).Surpassing company records by achieving a 34% increase in sales per transaction.Elevating the sales closure rate from 22.5% to an impressive 33% by reconfiguring professional services, integration services, and licensing fees.Shattering company records with contract terms per agreement soaring over 312%.I had the honor of serving prestigious clients such as Honda NA, Nissan, Toyota, BMW, ExxonMobil, Dow, Milliken, and Marathon Petroleum. Furthermore, I led discussions and scope on integrating our solutions with resident ERP systems, including SAP, PeopleSoft, and Oracle.It was a transformative journey, and I eagerly look forward to future opportunities to leverage my expertise in driving innovation and delivering unparalleled value in the realm of AI, ML, and BI.

Led business development focused on fortune 500 companies.

I successfully led a turnaround effort at TRACK consulting and software sales, steering the company towards a path of renewed growth and expanded global presence.Notable achievements during my tenure included:Crafting and executing a comprehensive Go-To-Market (GTM) strategy that facilitated entry into new industry verticals.Extending our sales operations to international markets, significantly broadening our global reach.These strategic initiatives revitalized the company's performance and solidified its position as a global industry player. It was an immensely rewarding experience, and I eagerly look forward to future opportunities to leverage my expertise in driving growth and expanding market reach in the consulting and software sales domain."

Recruited by CEO to lead and develop a robust sales and marketing strategy. My Responsibilities included leading an aggressive sales and marketing effort throughout the United States against established regional competition. Within one year, my Industrial Sales Group went from 21% of the company's revenue stream to 51%. We achieved this exceptional growth by creating a strong consultative sales culture, creating a National Accounts team, creating a brand and communication strategy, and opening new markets for our services.

Recruited by the one of the largest building materials companies in the world to manage the Southwest regional sales, marketing, and logistics.My role started as a CSL (Customer Service and Logistics Manager)which led to responsibilities for regional sales, marketing, customer service, and logistics teams. During the downturn I was asked to take on the evaluation of assets across the US and determine viability. I was offered a role at HQ in Virginia at the end of the project, however was unable to leave Phoenix and had to turn down the promotion.

Responsible for the Western United states during the downturn of the Great Recession. During this time I was able to secure the largest contract in the US.Led team of seven sales representatives and fourteen sales support people/engineers in territory comprised virtually all states west of the Mississippi River. Within the first year, we increased sales 27% by carefully analyzing and refocusing the territory’s market development strategy.Due to the turbulent economic conditions at the time I was recruited into a more stable role with Lafarge

Promoted by this large manufacturer into regional position to increase engineering software sales, brand recognition, and strategic customer alliances in new markets by building strong product acceptance, plus pull through and push strategies focused on increased market penetration. Representative accomplishments included:- Implemented strategic marketing approach that led to 85% market share increase.- Won Innovator of the Month from among 14,000 employees for creative strategy to achieve market penetration through encouraging building code revisions in Memphis that competitors could not meet, which became the company’s most profitable product with a 70% markup and 45% margin.- Developed key customer accounts in new markets, which increased the market by 41%.- Developed pull-through marketing strategy with targeted print, TV and radio advertising that increased market penetration from 70 end-users to 220 end-users, which also included distributor growth from two to five distributors.- Hired and trained a team of three designers/technicians who outperformed competition and helped to also price projects off of market indicators.

I spearheaded the development of cutting-edge dynamic models for the Titan II project, driving innovations in computational simulations that measured pressure differentials, drag coefficients, and heat variations along the hull of Titan II satellite rockets.