As Vice President of Design, I oversee the company's design vision, strategy, and execution, ensuring coherence and excellence across all design facets, from branding and marketing to product design. My role involves:- Leadership and Vision: Establishing and communicating a clear vision for the design, aligning with the company's goals and driving innovation in design practices.- Brand and Marketing Design: Overseeing the development and implementation of the brand’s visual identity, ensuring consistency across all marketing and communication channels.- Product Design: Leading the product design strategy to create intuitive, user-friendly, and aesthetically pleasing products that meet the needs of our customers.- Cross-functional Collaboration: Working closely with other departments, including marketing, product management, and engineering, to ensure design aligns with overall business strategy.- User-Centered Design: Championing a user-centered design approach, incorporating user feedback and research to inform design decisions and product development.- Innovation: Promoting a culture of innovation within the design, encouraging experimentation and the exploration of new design methodologies and technologies.

• Spearheaded the development and implementation of innovative UX strategies to drive user engagement, satisfaction, and loyalty.• Collaborate cross-functionally with product management, and developers to ensure the delivery of exceptional user-centric solutions.• Utilize data-driven insights to understand user behavior and inform the design and optimization of the user experience.

• Led a team of designers, fostering a work environment that promoted creativity, learning, and personal growth.• Contributed to the evolution of ggCircuit from a startup to a successful business that sold for millions of dollars.• Implemented a Design System, optimizing consistency and efficiency in the design process.• I was a key figure in the creation of a design team, establishing a strong emphasis on the importance of design within the company.

• Design and strategy of the ggCircuit Design System, establishing a comprehensive guide for design consistency across the company.• Creation of wireframes, user flows, and final visual design for user interfaces in the corporate product portfolio, ensuring usability and appealing aesthetics of our products.• Direct collaboration with the Product Management and Engineering teams to define and implement innovative solutions, translating user requirements and feedback into practical and visible product improvements.

• Conceptualization of ideas aimed at increasing simplicity and improving user experience in complex designs, using wireframes and prototypes to visualize solutions.• Full execution of the visual design in all its phases, from conception to final delivery to the development team, ensuring a smooth and precise transition of ideas to the final product.• Quality control of the implemented design, maintaining high design and functionality standards across all products.• Design of marketing elements for the company, contributing to a consistent and appealing presentation of the brand.

• Development of guidelines for mobile and web applications, creating visual and functional consistency across all platforms.• Creation of icons and other design elements, enriching the aesthetics and usability of the applications.• Conducting usability tests, to ensure our applications are intuitive and easy to use for all users.• Worked within a SCRUM environment, allowing me to adapt to the changing needs of the project and the team.

• Generation of content about building materials, adding value to the supplier and materials search engine through exhaustive research.• Detailed research on manufacturers' pages, ensuring the accuracy and relevance of the information provided to users.

• Elaboration of corporate identity and development of logos, creating a solid and recognizable brand presence.• Execution of final arts and decorative sheets, bringing aesthetic value to design projects.• Artistic direction in advertising in different formats such as signage, billboards, flyers, and banners, diversifying the brand presence.• Design of corporate and individual/personal web pages, expanding the digital presence of the brand.• Photographic retouching, improving visual quality and project presentation.

• Technical Architect tasks, preparation of budgets, calculation of renewable installations, brand development, energy consulting, and heat equipment maintenance.

• Maintenance tasks, organization, furniture construction, unloading of goods, support, cleaning, and changing of linens.

• Compilation of the best projects during the previous five courses.• Creation of interactive presentations of these projects in PowerPoint.• Teaching support during the classes of Professor Juan Carlos Rodríguez Cobo.