Joshua Zerkel Email and Phone Number
San Francisco, CA, US
Joshua Zerkel's Location
San Francisco, California, United States, United States
Joshua Zerkel's Contact Details
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About Joshua Zerkel
As one of the established leaders in the business community management space, I’ve been leading community programs at B2C and B2B companies and nonprofits for 20 years. As part of my work, I help give people the tools they need to learn how to work together more effectively, and create community programs that connect them with other like-minded folks who want to achieve the same goals. I'm one of the world's first Certified Professional Organizers®, and my professional life has been dedicated to helping individuals and teams use technology to improve how they work.At Asana, I led Asana's award-winning global community, a highly-scaled strategic GTM program which includes our Ambassadors, community-focused events, and our community forum. I'm passionate about equipping enthusiasts so they can deepen the use of Asana on their teams and help spread the word to others. The program my team has built gets incredible bottom-line business results, including improved product usage, team seat growth, and retention, in addition to authentic customer insights, word-of-mouth amplification of Asana’s messaging, and more. We've grown the Asana community to include over 22,000 Ambassadors across 190 countries, scaled our global community event series from 0 in 2017 to over 200 global events in 2022, and welcomed nearly 600,000 folks connecting with one another in our community forum - resulting in millions of dollars in pipeline generation and a 40% increase in product usage among companies who leverage the community. I'm also proud of the tenure of my reports - each person I bring on the community team stays an average of five years, and they've consistently rated me among the top leaders at Asana. Thanks, team! Given my global experience, I’ve been directly involved in Asana’s international growth plans and go-to-market strategies across Japan, APAC, EMEA and Latin America. Prior to Asana, I grew Evernote’s global community program for its user base of 200 million customers, generating a new source for community-generated content, insights, advocacy, and subscription revenue. Additionally, I led Evernote’s customer education efforts and events program.I'm also the founder of Custom Living Solutions, one of the Bay Area’s premier productivity and organizing consulting firms. I still periodically work with clients, as I love the effect of seeing a busy professional or team learn how to become more productive.
Joshua Zerkel's Current Company Details
Custom Living Solutions
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Productivity Consultant and Certified Professional Organizer®
San Francisco, CA, US
Joshua Zerkel Work Experience Details
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Productivity Consultant And Certified Professional Organizer®Custom Living SolutionsSan Francisco, Ca, Us
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Sr. Director, Community And EducationHeygen Jul 2024 - PresentLos Angeles, Ca, Us -
Founder, Productivity Consultant, And Certified Professional Organizer®Custom Living Solutions Jan 2003 - PresentSan Francisco, Ca, Us- Created productivity and organizing systems and strategies for clients in large and small offices to help them increase focus, reduce stress, and get more of their priorities accomplished.- Built and maintained extensive online and offline communities on Facebook, Twitter, and email, and created engagement via live events, webinars, teleseminars, and partnerships- Designed, developed, and implemented productivity and organizing training programs (online and offline). Presented at groups ranging from 15 attendees to 800.- Developed products and programs related to productivity and organizing for small businesses, entrepreneurs, and individuals.- Managed all back-end aspects of running the business, including business strategy, marketing, finance, technology and all administrative elements.
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Head Of Global Engagement Marketing (Community)Asana Jul 2020 - Jul 2024San Francisco, California, UsI’m directly responsible for the creation, implementation, and success of the Asana global community program, one of Asana’s key marketing strategies. My team leads the recruitment, engagement, and performance of our program across a variety of surfaces to connect our customers to Asana and to one another. Our team is also responsible for the Asana on Tour event series.Asana's spokesperson on productivity, I frequently represent Asana in media (New York Times, Washington Post, Financial Times, and many more), and at panel discussions and roundtables. I also often speak about community-led growth and community strategies, including being featured by CMX, Influitive, and Common Room, and others. In partnership with colleagues at Asana and PhDs at Stanford, we launched The Work Innovation Lab (workinnovationlab.com), a think tank offering research-backed strategies for improving how knowledge workers work. This has resulted in dozens of media interviews where I’ve discussed our findings, along with opportunities for our sales team to have conversations with customers. Results- Recruited and led a global team of community managers- Created, implemented, and scaled Asana’s community strategy. Community members:* are 53% more likely to be on a paid subscription* see 40% lift in collaboration among their team within Asana* have huge increases in account growth and retention- Grew participation in the forum to nearly 600,000 - Launched and scaled the Ambassador program, going from zero to 22,000 Ambassadors- Launched and scaled Asana’s community event series: * 200+ events annually * 12,000 participants in 2023 * Millions of dollars in pipeline generated- Launched The Work Innovation Lab, Asana's in-house productivity think-tank- Started AsanaUP for Marketing to give folks from non-traditional backgrounds an entry point to marketing- Appeared in dozens of media interviews on behalf of Asana- Created and lead Asana’s internal public speaking workshops -
Head Of Global CommunityAsana Jan 2018 - Jul 2020San Francisco, California, Us
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Director Of Global Customer Education And CommunityEvernote Jun 2017 - Jan 2018Redwood City, California, UsCollaborating with marketing, product, sales, and support teams, I set the global strategy for and positioning of Evernote's externally-facing community and educational programs. I create educational programs for customers, community members and others, to help ensure successful engagement with, deployment of, and advocacy for Evernote.- Oversee, develop and deliver education and training, including initial and continuing education programs for our customers and community partners in various formats including online, offline, in the field or other forums such as international and domestic conferences and conventions- Collaborate with product team on user journey based educational approach and content, including welcome content, in-app messaging, and triggered emails- Partner with marketing in the direction, creation and deployment of education-based marketing (how-to guides, templates, ebooks, etc.)- Direct creation and use of of training and deployment programs and and resources for sales and account management teams- Oversee development and management of external community programs, including advocacy and certification programs- Drive awareness of Evernote's programs through in-person events, webinars, digital campaigns, partner co-marketing initiatives and other marketing-related activities- Coordinate with international teams to tailor content for local audiences, and learn best practices that can be applied globally - Represent Evernote and speak/present at events, conferences, panel discussions, and conventions -
Director Of Global Community And TrainingEvernote Feb 2016 - Jun 2017Redwood City, California, UsCollaborating with the partnerships, marketing, sales, and product teams, I set the global strategy and positioning of Evernote's external partner-oriented programs. I direct programs for advocates, community leaders, certified partners and resellers, and work with marketing and other departments to manage events and campaigns to maximize program potential and impact.- Develop, launch and oversee Evernote's community, channel and training and engagement programs.- Oversee development and management of external training and certification programs, including Evernote Business Certified Consultants and Ambassadors.- Drive awareness of Evernote's programs through in-person events, webinars, digital campaigns, partner co-marketing initiatives and other marketing-related activities.- Own the partner readiness strategy for channel programs and develop/maintain partner-related training materials.- Develop through-partner marketing campaigns that partners can easily leverage in their demand generation efforts.- Oversee, develop and deliver education and training, including initial and continuing education programs for our customers, partners, resellers in various formats including online, offline, in the field or other forums such as international and domestic conferences and conventions.- Standardize programs, then direct domestic and international sales, account management, product, partnerships, and integrations teams on best practices to localize and maximize effectiveness of programs.- Represent Evernote and speak/present at events, conferences, panel discussions, and conventions.- Lead internal company onboarding and training efforts, including teaching classes in the Evernote Academy and guiding the new hire onboarding process.
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Director Of Worldwide Account Management And TrainingEvernote Dec 2014 - Feb 2016Redwood City, California, UsEncompasses all responsibilities from the Director of Worldwide Training and Consulting role, and adds:- Setting direction for and day-to-day management of Evernote's global account management (customer success) team, and led the team to grow accounts by 27% YoY.- Collaboration with sales, product, marketing, and upper management to set direction for Evernote's business offerings. - Conceptualization, deployment, and measurement of all onboarding, deployment, training, engagement, and retention programs for Evernote Business. - Conceptualization and development of multimedia training materials, including scriptwriting and appearing in videos, creation of industry and use-case based templates and guides, in-app first launch experiences, and other content. - Create thought-leadership content on productivity and other work-related issues.
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Director Of Worldwide Training & ConsultingEvernote Aug 2014 - Dec 2014Redwood City, California, UsEncompasses all responsibilities from the Marketing Training Manager / User Education Specialist role, and adds:- Set global direction for all education- and training-based content, including online and offline presentations, training outlines and materials, videos, webinars, how-to guides, templates, web content, and so on.- Creation of training materials for resellers and other global partners including Docomo, Apple, Vevo, Telefonica, Microsoft, and others.- Creation of pre- and post-sales enablement resources for Evernote's internal sales and account management (customer success) teams.- Conceptualization, development, deployment, and ongoing management of Evernote's third-party consulting network (www.evernote.com/ebcc), including creating all training, leading of all courses, and day-to-day program management.- Management and engagement of Evernote's Ambassadors (brand evangelists), via online and offline events, curation of online content, and community management. - Creation of content for and presenting at in-person events, including the Evernote Conference, National Association of Professional Organizers, Apple Stores in the US and abroad, and many others.
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Marketing Training Manager / User Education SpecialistEvernote Jul 2013 - Aug 2014Redwood City, California, Us- Developed and deployed training for new and existing Evernote users on how to maximize their use of the product. - Developed cross-team content strategy encompassing marketing, sales, and deployment.- Created and delivered globally-translated content for blog, email, website, social media, online training, and offline live events.- Responsible for all copy on website and other marketing collateral.- Led webinars of 2000+ attendees.
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Evernote Productivity AmbassadorEvernote Jul 2011 - Aug 2013Redwood City, California, Us- Act as an emissary of the Evernote brand, promoting the service and its benefits.- Engaged the Evernote community online via discussion forums, articles, tips, and blog posts.- Hosted live workshops and meetups to connect with the Evernote community offline.- Consulted with vendors on product integrations and how to best serve the needs of the Evernote community.
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Organizing & Productivity ConsultantRenaissance Entrepreneurship Center 2008 - 2014San Francisco, Ca, Us- Developed and provided training courses on organizing, productivity, and professionalism for new entrepreneurs.- Consulted with local entrepreneurs on strategies for managing and growing their businesses. -
Chapter PresidentNational Association Of Professional Organizers - San Francisco Bay Area May 2008 - May 2010- Provided inspiration, strategy and guidance for the nation's largest community of professional organizers and productivity professionals.- Led the creation and implementation of programs, networking, and training to build and retain the community of members.- Spearheaded several major events, including public-facing fundraisers, the chapter's 20th anniversary event, and Regional Conference.- Oversaw chapter operations, including the Board of Directors, through the national recession.
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Television News Producer - ConsumerwatchKpix Cbs5 Sep 2003 - Mar 2008UsProducer for the Emmy Award winning CBS-5 ConsumerWatch team. Our team received the following industry recognition for our work: Emmy: The Wireless Runaround 5 Emmy Nominations The Edward R. Murrow AwardAssociated Press: Mark Twain Award7 San Francisco Press Club Awards2 National Headliner Awards: The Wireless Runaround & Liar Loans ----- Produced, researched, and wrote scripts for deadline-based television news segments on consumer and business related topics. - Interviewed both consumers and subject matter experts on topics related to consumer and business issues.- Created the community-based Problem Solvers unit, including recruiting and training volunteers from the community, developing a community of consumers and viewers, creating and documenting processes and methodologies, and meeting network execs.- Researched and associate-produced the Morrow Award winning "Wireless Runaround" series.- Negotiated with Fortune 100 companies and mom-and-pop shops for solutions to consumer problems. -
Senior User Interface DesignerKeynote Systems Oct 2000 - Dec 2002San Mateo, Ca, Us- Designed top-rated user interfaces and navigation schemes for a wide variety of web-based applications.- Redesigned the user interface, navigation scheme and graphic design of the company’s flagship product, MyKeynote®.- Managed the redesign and re-implementation of Keynote’s corporate website, upgrading it to an enterprise class site with dramatically improved usability, stronger branding, and optimal marketing capability. Drove cross-functional communication between multiple departments to gather information, interpret requirements and achieve goals for maximum functionality and world-class look and feel.- Provided aesthetic vision, technical direction, and design leadership to Engineering and Production teams to assure product lines consistently met critical interface, navigation and design standards.- Managed a wide variety of design projects, including icon development, the creation of marketing materials, video production and editing, email templates, graphic standardization, and online training. -
Senior Web DesignerDigitalthink Jan 1999 - Oct 2000- Designed look and feel and developed/maintained user interfaces for web-based courseware comprised of 30 online training programs for major corporate clients such as i2 Technologies, Cisco Systems, Gartner Institute, and 3Com Corporation.- Led/directed the aesthetic, technical, and design efforts of development teams, and managed production artists and contractors involved in courseware development.- Spearheaded the creation and implementation of standardized graphic templates and Style Guides that served as a resource for other designers, and dramatically increased efficiency, design consistency, and overall production output.- Designed and produced interactive elements, graphics, and templates for tests and interactive exercises that were both aesthetically pleasing and educationally engaging.
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Creative Advertising ProgrammerRent.Net 1999 - 1999- Member of an in-house design team that consulted both internal and external clients on the design and production of web sites and web-based advertisements. - Instrumental in the design and development of more than 130 individual web sites and associated advertisements for inclusion into the nation’s largest online rental guide.
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DesignerAquium 1998 - 1999- Co-redesigned and maintained the web site for a graphic design firm specializing in print materials, web design, and corporate presentations.- Designed, programmed, and produced web sites for high technology, pre-IPO clients.
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Production InternSurface Magazine 1996 - 1997New York, New York, Us
Joshua Zerkel Skills
Entrepreneurship
Training
Social Media Marketing
Leadership
Marketing
Coaching
Public Speaking
Team Building
Small Business
Management
Time Management
Strategy
Organizational Development
Social Media
Consulting
Start Ups
Blogging
Facebook
Editing
Business Development
Program Management
Executive Coaching
Paper Management
Project Planning
Business Strategy
Strategic Planning
Professional Organizing
Leadership Development
Online Advertising
New Business Development
Staff Development
Management Consulting
Entrepreneur
Recruiting
Process Improvement
Instructional Design
Organizational Effectiveness
Workshop Facilitation
B2b
Analysis
Interviews
Organization Skills
Productivity Improvement
Teaching
Evernote
Instructional Technology
Communication
Personal Branding
E Learning
Educational Technology
Joshua Zerkel Education Details
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San Francisco State UniversityEducation - Instructional Technology -
San Francisco State UniversityIndustrial Arts / Design
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Agile Learning Labs
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Cti Coaches Training InstituteProfessional Coaching
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Cmx MediaFundamentals Of Community Strategy
Frequently Asked Questions about Joshua Zerkel
What company does Joshua Zerkel work for?
Joshua Zerkel works for Custom Living Solutions
What is Joshua Zerkel's role at the current company?
Joshua Zerkel's current role is Productivity Consultant and Certified Professional Organizer®.
What is Joshua Zerkel's email address?
Joshua Zerkel's email address is jo****@****ail.com
What is Joshua Zerkel's direct phone number?
Joshua Zerkel's direct phone number is +141583*****
What schools did Joshua Zerkel attend?
Joshua Zerkel attended San Francisco State University, San Francisco State University, Agile Learning Labs, Cti Coaches Training Institute, Cmx Media.
What skills is Joshua Zerkel known for?
Joshua Zerkel has skills like Entrepreneurship, Training, Social Media Marketing, Leadership, Marketing, Coaching, Public Speaking, Team Building, Small Business, Management, Time Management, Strategy.
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