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Insanity is doing the same thing over and over again and expecting different results. Brands that want different results need to tell different stories.I am the founder and CEO of A Different Story. In an age where consumers are blocking and skipping ads, we help brands find and share their brand narrative: unique stories that resonate with consumers. We’ve brought in experts in investigative journalism, Hollywood showrunners, and magazine editors in chief; we’ve collapsed and combined creative and production agencies; and we’ve taken a creative approach to media buying. The result is a new kind of storytelling agency, basing campaigns in seasons rather than spots; shifting brand storytelling from informational interruption to impassioned engagement.
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Co-FounderStoryaiNew York, Ny, Us -
Founder / CeoA Different Story Apr 2021 - PresentNew York, United StatesA Different Story is a social media and influencer marketing agency. We help brands take advantage of the group and social dynamics at play when consumers develop brand preferences and make purchase decisions. Our unique process uncovers groups of consumers who influencer each other. We call this a Social Addressable Market. Through a combination of organic social posts, influencer marketing, and paid media within social networks, we help companies target, plan, and sell against these Social Addressable Markets. The result is increased consumer engagement, higher sales, and greater ROI. -
Partner / Co-FounderStory Worldwide Jul 2019 - Apr 2021New York, NyWe believe great stories are made not told.Today's challenge is to find your brand story and make it so contextual that it becomes part of people's lives. Nobody does this like we do. We are an integrated creative agency, working with ambitious brands to make the stories that will make them matter. -
FounderVonshine Industries Feb 2013 - Dec 2019New York, NyVonShine was one of the first influencer agencies, launched only two and a half years after the introduction of Instagram. Our focus was in shifting the way our clients thought about influencer marketing - from free or earned media, to a paid media effort. While influencer marketing is a creative endeavor, it opened the door for growth through media agencies. Clients included Audible, Sprint, North Memorial Health, Virgin and Weleda. -
Social MediaTomorro\\\ Llc, The First "Value Accelerator" Jan 2014 - Dec 2016New York, NyTomorro LLC was an innovation agency founded by Jon Bond, focused on connecting brand an emerging technology companies. Its clients included USAA, General Mills, Unilever, and Fred Alger Management.Continuing my work with Jon Bond, whenever Tomorro needed social media or influencer marketing work, VonShine Industries acted as Tomorro's in-house social media department. -
Vice President, Content DevelopmentBig Fuel Communications Llc Mar 2011 - Feb 2013New York, NyI initially started a new department within Big Fuel called Content Distribution. We leveraged celebrities and newly emerging social media influencers to augment the agency's owned social efforts. It was the first influencer marketing department within one of the big holding companies. I merged the department with the creative department to unify owned & earned social media. Clients included: General Motors, Gatorade, Samsung, T-Mobile, and Starwood Hotels and Resorts.
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President & Co-FounderApex Exposure Jun 2007 - Jun 2011Founded Apex Exposure, one of the industry’s first social media agencies, serving predominantly entertainment clients. Our practice focused on connecting celebrity entertainment clients with relevant brands to project their projects to a wider audience. Our approach attracted the attention of Big Fuel, a Publicis social media agency who bought our agency. Clients included Sony, Universal and Warner Bros for acts like Mariah Carey, Maroon 5, Hall & Oates, and Miles Davis. -
Head Of New Media10Th Street Entertainment May 2005 - Jun 200710th Street Entertainment is a leading artist management company. Artist roster includes Blondie, Meat Loaf, Motley Crue and Buckcherry. As head of new media, I was in charge of all digital strategy and activations:* Developed artist websites including W3 award winning work.* Built social media profiles and activated social media campaigns resulting in the most popular profiles in every category in which we had artists* Managed digital relationships and executed digital PR campaigns with partners such as Rolling Stone, AOL, and others resulting in Billboard Top 10 album releases.* Led E-commerce initiatives with partners such as iTunes and Ticketmaster
Josh Von Scheiner Skills
Josh Von Scheiner Education Details
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Recording Industry Management
Frequently Asked Questions about Josh Von Scheiner
What company does Josh Von Scheiner work for?
Josh Von Scheiner works for Storyai
What is Josh Von Scheiner's role at the current company?
Josh Von Scheiner's current role is Co-Founder.
What is Josh Von Scheiner's email address?
Josh Von Scheiner's email address is jo****@****ine.com
What is Josh Von Scheiner's direct phone number?
Josh Von Scheiner's direct phone number is (212) 500*****
What schools did Josh Von Scheiner attend?
Josh Von Scheiner attended Middle Tennessee State University (Mtsu).
What skills is Josh Von Scheiner known for?
Josh Von Scheiner has skills like Digital Marketing, Strategic Partnerships, Content Strategy, Online Advertising, Social Media, New Media, Entertainment, Integrated Marketing, Social Media Marketing, Strategy, Brand Development, Content Development.
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