Josh Winzelberg Email & Phone Number

New York, Ny, Us

I partner with organizations of all sizes to perform consumer analysis, product design, operations, go-to-market strategy and lead CPG projects. Using over 14 years of critical thinking and innovation skills, I meet hidden market demands & drive profits.Areas of Expertise:• MARKET INSIGHTS:Developing brand identities, user profiles, and customer insights through CRM and data analysis.• CREATIVE INNOVATION:Driving scalable, cost-effective strategies to enhance UX and transform brands into marketing phenoms.• PRODUCT DEVELOPMENT:Formulating products, accelerating time-to-market, and optimizing packaging for cost and compliance.• GO-TO-MARKET STRATEGY:Crafting marketing plans to boost revenue, adoption, and scalability across diverse channels.• TECHNICAL WORK:Leading product formulation, rapid prototyping, and packaging design for efficiency and market fit.• OPERATIONAL OPTIMIZATION:Streamlining supply chains, improving quality, and managing logistics for global markets.• REGULATORY COMPLIANCE:Securing permits, certifications, and approvals for product launches and expansions.Select Client Results:• Spearheaded organizational transformation at a pet CPG company, restructuring teams and influencing stakeholders to create a more efficient, collaborative model, freeing leadership to drive revenue-boosting initiatives.• Drove brand digitization of user experience at a cannabis company, enhancing consumer retention, audience data insights, and creating a unique smoker journey with increased upselling opportunities.• Roadmapped product development at multiple spirits companies, launching a new category entrant & a special edition gift set.

New York, New York, Us

(Acquired!) Developed premium French spirit, and launched to several markets. Implemented business operations strategy resulting in solid brand growth. Specifically:• INNOVATION STRATEGY & CREATIVE SOLUTIONS: Enacted inventive initiatives including unique spirit flavor R&D, package design improvement, DTC / DNVB pivot• MARKET RESEARCH & TREND ANALYSIS: Made data-driven analytical decisions via SQL by consolidating, validating and interpreting syndicated data, focus groups, surveys, and more• CROSS-FUNCTIONAL TEAM LEADERSHIP: Recruited executive team, coordinated army of external staffing & fostered collaborative environment• STAKEHOLDER COMMUNICATION: Maintained stakeholder relationships via comprehensive reporting, presentations & communications dashboard• SALES & MARKETING GTM STRATEGY: Directed integrated launch efforts, setting KPI-driven distribution, awareness and engagement strategy• FINANCIAL ACUMEN: Raised funding, negotiated private equity acquisition, optimized business budgets, accounting, tradespend, forecasting, cap table, and pitch decks

Formed US-based spirits importer to provide legal, manufacturing, distribution solutions for Vodka Mariette. Including:• PRODUCT ROADMAPPING & LIFECYCLE MANAGEMENT: Ensured alignment with strategic goals, optimizing resource allocation, and driving products from concept to market success• PROCESS OPTIMIZATION & EFFICIENCY: Upgraded international supply chain, manufacturing, sourcing, procurement, logistics, quality control and distribution• AGILE METHODOLOGIES & PROJECT MANAGEMENT: Organized efficient importation of product, including customs relations and inventory management• POLICY & REGULATORY INSIGHT: Navigated government compliance from swift product approval to maintaining legal standing on state & federal levels

London, England, Gb

• Enhanced company's initial CRM system by updating protocols & organizing data collection processes • Analyzed feedback to pinpoint improvement opportunities, leading to a 10% increase in customer satisfaction ratings• Presented to stakeholders critical consumer behavior data to facilitate informed, data-driven decision-making