- Responsible for overseeing all aspects of agency management, client and partner management- Client strategist; annual budgeting & planning, forecasting, P&L, content strategy, road maps- Content strategy for the agency & clients, including, integrated media, social and influencer programs, PR, events & activations, interventions, placemaking initiatives- Persona development including strategic facilitation, research, copy-writing, managing data integration and graphic design- Media planning, research, negotiations, buying & placement- Overseeing creative direction for clients and working hand-in-glove with Creative Director & graphic designers- Business Development, relationship management and strategic partnerships for the agency & clients- Team building, mentoring (in-house and client-side as needed)- Public speaking, education, teaching

Responsible for overseeing all aspects of agency management, client and partner managementClient strategist; annual budgeting & planning, forecasting, P&L, content strategy, road mapsContent strategy for the agency & clients, including, integrated media, social and influencer programs, PR, events Media planning, research, negotiations, buying & placementBusiness Development, relationship management and strategic partnerships for the agency & clientsPublic speaking, education, teaching

Launched the digital division of The Darkly Agency..

• Senior Leadership Team member, managing in-house team of six Account and Media personnel. • Own planning, forecasting and P&L for $2.5mm book of business with additional +$2mm in media.• Internal lead for “Local” business product, including product development, pricing and go-to-market strategy.• Develop client strategy and business cases for integrated digital media campaigns, products and curricula.• Product marketing for first-to-market Yelp/Facebook application integrating user reviews on #1 social media site.• Develop and teach Media School digital curriculum 2-3 times per annum.• Author of 300-Level digital market curriculum for online university.• External speaking engagements, blogging, public relations and agency networking.• Oversight and strategic direction of Sitewire marketing and PR. • Subject Matter Expert (SME) for Sitewire business development. • Hiring, goal planning and coaching, termination of Account Services personnel.• Mentor and develop professional and interpersonal skills of Account Services staff.• Clients include; Sears, Olive Garden, Red Lobster, Capital Grille, Longhorn Steakhouse, Discount Tire, Fry’s Food & Drug, Cold Stone Creamery, Blimpie, iGo, Tempe CVB, Fiesta Bowl, Cox Communications, and Sage Software.

Media manager for TJX Corp. (T.J. Maxx, Marshalls & HomeGoods) Post University & a national bath & body consumer good retailer.

• Managed Staff of Senior and Junior Brand Managers.• Oversaw P&L / market development funds merchandising cruise products to deliver ROI through call volume with a $1.3mm budget.• Managed online product mix, including landing pages and site content, emails and web analytics. • Developed ground-breaking gift certificate product for multi-vendor travel redemption.

• Responsible for media buys, web traffic, SEO, leads generation and branding campaigns with targeted online media & print publications.• Authored house marketing collateral and corporate communications; press releases, branded content, client support documents, internal/external communications, HTML newsletters, ad products/copy, draft emails, promotional premiums and website content.• Affiliate/relationship manager for e-commerce web mall product • Enhanced user experience by creating informative product literature inserts, tear-away wallet-sized ID cards, establishing a product support phone network and instituting flexible billing plans.• Managed staff of 2 direct reports

• Planned, placed and tracked $950K+ media budget driving conversions with display, SEM and affiliate channels• Directed production of static and rick media ads for user acquisition campaigns.• Managed $960K+ promotional budget creating inventory of Lycos Gamesville-branded promotional products.• Full circle sweepstakes management: created prizes, sponsorship/barter, copy, legal bonding, random drawing process, prize notification, claimant tax forms, prize fulfillment, public promotion of win.• Co-produced e-newsletter with online companion pages (reach 10 million) & ad drops into ASCII, HTML & AOL mailings• Represented Lycos Gamesville online, in print & in person (TV, radio, print interviews, trade shows, parades, the first online wedding), hosted Web radio show, B-roll.• Marketed private-label branded products for Lifesavers, Jack Daniels, The Weekly World News, and Autoweb.

Oversaw and coordinated the foreign language localization of Music Boulevard/CDNOW websites content into French, German, Spanish & Portuguese

Sales and account manager for Chessex Europe. Territories included: France, Spain, Germany, Belgium, The Netherlands, Czech Republic. Attended bi-annual tradeshows in Europe, traveled sales territories building client relations and placing orders from the field.