• Research target new buyer hubs and gain insight into expansion opportunities by strategizing internal offerings and market trends to institutionalize accounts within the business.• Analyze and peruse client's annual reports, strategic priorities, competitive strengths & weaknesses.• Work closely with internal stakeholders to drive events, promotions and partnerships.

• Collaborated with different internal stakeholder groups to refine, shape and integrate analytics strategy into audit• Leveraged data to dictate the areas that require additional auditing and redesign the audit approach to reflect new capabilities• Educated and empowered internal practitioners to bring analytical insights to clients and add value to engagements• Leveraged SQL scripts to perform data quality tests prior to using Tableau to create dashboards to enable internal audit to quickly analyze and identify anomalies and exceptions

• Leveraged consumer data to understand their behavior, develop in depth-campaign analysis and provide brand messaging strategy for a Fortune 500 pharma client• Developed Python scripts to scrape Twitter user bio data

• Liaise with Fortune 500 clients, to understand their operational objectives and requirements; translate them into analytical use cases to reveal actionable insights and opportunities for improvements, resulting in 8% in efficiency savings and 10% in CSAT improvement on average per account drill• Utilize big data technologies (Python, R, PostgreSQL) to gather, manipulate and analyze data from various sources (web, call center, CSAT); leverage Tableau to visualize findings• Conduct and deliver workshops with customers• Work with management to prioritize business and information needs• Orient incoming staff to the process of delivering strategy to various clients ensuring that onboarding follows smoothly• Train end users on new reports and dashboard

• Identified and implemented entry strategies for the Southeast Asian market leveraging key data metrics from We Demand’s extensive database and Google Analytics; increased number of users by four fold in Southeast Asia

• Evaluated the prospects for The Foundation grants and produced an extensive institutional donor profiles to produce and maintain a sufficient number and quality of prospect donors• Managed and disseminated relevant information on all social media platforms to raise awareness on The Foundation’s cause in order to maintain existing donors’ confidence• Organized donor, fund and beneficiary databases to allow for better target campaigns

• Consolidated and analyzed sales and streaming data obtained from Nielsen SoundScan, Alternative Distribution Alliance, Spotify Analytics to convert big data to useful information• Completed several market research for artist campaigns on touring• Managed artists’ tour budgets including travel, accommodation, ticketing and merchandising sales

• Evaluated the prospects for The Foundation grants and produced an extensive institutional donor profiles to produce and maintain a sufficient number and quality of prospect donors• Managed and disseminated relevant information on all social media platforms to raise awareness on The Foundation’s cause in order to maintain existing donors’ confidence• Organized donor, fund and beneficiary databases to allow for better target campaigns

• Proposed marketing plans for repertoire owners and business partners to capitalize on commercial and promotional opportunities • Consolidated and analyzed excel data collected from music streaming partners and Telco partners to better understand Sony’s market position and consumers’ music consumption pattern• Facilitated the promotions and publicity of new releases from artists to key media partners to give the necessary exposure of new materials from Sony’s artists

• Recertified and conducted quality reassurance of retail banking accounts opened to ensure full compliance with regulatory requirements• Communicated with clients daily, liaising with colleagues in the front office and backend quality control team to work on the end-to-end account opening and verification process