📊 Collaborate with cross-functional teams including Data & Analytics, Marketing Ops, Marketing, and Sales to create and implement comprehensive Marketing dashboards.💡 Advise business leaders on metric selection and measurement techniques, fostering data-driven decisions.📈 Revamp legacy dashboards for unified reporting, including new actionable insights for new sales strategies.🌐 Align marketing campaign reporting across divisions for a coherent view of success.🚀 Centralize campaign and event reporting to enhance understanding of performance.📧 Assume control over email KPI reporting, ensuring it's aligned with marketing objectives.🎯 Develop campaign, cadence, and rep activity attribution reporting, utilizing tools such as Marketo Measure.🛠️ Work with data integration tools to consolidate data from multiple sources into Salesforce.🧐 Proactively monitor performance and validate data accuracy for various use cases, addressing the needs of Marketing, Sales, and Executive Leadership.🚀 Inform how to streamline lead routing and action with reporting.🔍 Deliver in-depth campaign process exception reporting to drive improvements.

I drive impactful results by focusing on two key areas:1️⃣ Reporting📊 Collaborate with cross-functional teams including Data & Analytics, Marketing Ops, Marketing, and Sales to create and implement comprehensive Marketing dashboards.💡 Advise business leaders on metric selection and measurement techniques, fostering data-driven decisions.📈 Revamp legacy dashboards for unified reporting, including new actionable insights for new sales strategies.🌐 Align marketing campaign reporting across divisions for a coherent view of success.🚀 Centralize campaign and event reporting to enhance understanding of performance.📧 Assume control over email KPI reporting, ensuring it's aligned with marketing objectives.🎯 Develop campaign, cadence, and rep activity attribution reporting, utilizing tools such as Marketo Measure.🛠️ Work with data integration tools to consolidate data from multiple sources into Salesforce.🧐 Proactively monitor performance and validate data accuracy for various use cases, addressing the needs of Marketing, Sales, and Executive Leadership.🚀 Inform how to streamline lead routing and action with reporting.🔍 Deliver in-depth campaign process exception reporting to drive improvements.2️⃣ Marketing Operations🤝 Support Marketing, Sales, and Operations in creating seamless integrations between Salesforce (SFDC), automation platforms, and tools like Marketo Measure.📊 Provide crucial support for lead scoring and routing, troubleshooting, and quality assurance.📝 Collaborate with Sales Ops to enhance sales processes.📚 Ensure comprehensive and up-to-date documentation within the Marketing Ops team.🛠️ Maintain automation rules and safeguard data integrity within SalesLoft, bridging the gap with SFDC.

🧾 Support Marketing and Sales by delivering timely reports, dashboards, and data insights.🔌 Troubleshoot data integration issues between marketing technology applications and Salesforce CRM.🤝 Work closely with multiple stakeholders within Marketing, Sales, Sales Operations and Product/IT departments.🗂 Define and document user requirements, design and build assets, resolve and prevent sync errors, and maintain project and task backlogs.

📈 Led efforts related to tracking & measurement, audience retargeting, and reporting.💡 Continuously learned and led the team in landing page conversion techniques, website strategy, email marketing, Google Analytics, Ads, and Tag Manager, and other advertising technologies.💻 Managed websites, integrating technical content and media, supported quality SEO, facilitated lead capture, and planned for future enhancements.☁️ Served as the Salesforce Administrator, maintaining and developing the org; onboarded and trained users to maximize adoption and ROI.

⚡️ In-house Salesforce expert, delivering training and facilitating consistent usage - optimizing the program’s functionality.☁️ Served as the Salesforce Administrator, managing all aspects of the CRM software including customer & lead information, reporting, technical support & troubleshooting, training and more.🔧 Integrated all parts of the business involved in implementation features and phases.🎯 Worked closely with the marketing team on Pardot, the email marketing tool, to help execute and monitor campaigns and nurture leads that were delivered to the sales team.

🧭 Supervised day-to-day customer service activities of staff in receiving customer inquiries, investigating requests, answering questions, and resolving problems.🤝 Collaborated with managers to monitor phone routes, shared email boxes, and correspondence to ensure timely response times and maximize productivity.📊 Reported to Customer Service Assistant VP and Director of Customer Service with performance data, insights, and solutions for improvement.📋 Created and document operations manuals of company processes for training, quality assurance, and regulatory compliance.🚀 Hired, trained, monitored, and led team of new employees in mastery of systems, processes, and execution of objectives. 🌟 Developed tenured employees to progress in meeting objectives, building skills, as well as meeting personal and company goals.

☎️ Assisted customers by phone, email, and written correspondence with accounts, servicing, contract details, and resolution of discrepancies for leases and loan products.👂 Anticipated customers’ needs and proactively found solutions to questions and issues.📥 Monitored shared email inboxes and call routes to ensure proper staffing levels.📕 Demonstrated thorough knowledge of and supported new employees in training related to operational processes and systems.

🥇 Committed to providing highest level of customer experience.☎️ Fielded inbound phone inquiries and written customer requests.⛵️ Tactfully addressed customer concerns and corrected account discrepancies.⛳️ Promoted customer satisfaction and loyalty by elevating the customers' experience.