Manage all organic search optimization efforts for multiple clients in the hospitality and tourism industries. This includes on-page SEO, technical SEO, link building, and local search optimization.Primary Activities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾- Oversee SEO client work and reporting- Coordinate development of search-friendly websites- Hire, train, and manage search analysts and search specialists- Develop new search-related services, tools, and techniques- Create SEO proposals for prospective and existing clients- Stay informed of and anticipate changes to primary search engine algorithms

Engaged in organic search optimization for multiple clients in the hospitality and tourism industries.Primary Activities‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾- Perform keyword research and analysis of clients' website traffic.- Generate recommendations for important SEO elements.- Coordinate website migrations to mitigate organic search traffic loss after launch.- Site architecture analysis and recommendations to ensure proper link equity distribution.- Manage Google+/GMB for 40+ clients (US and international).- Optimize clients’ sites and Google My Business pages for local ranking factors.Accomplishments‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾- Performed technical and on-page SEO audit of a client’s site that lead to a 35% increase in traffic and a 33% increase in revenue- Built tools to increase keyword research efficiency by integrating search tools’ APIs with Google Sheets

Managed and executed search marketing link building campaigns in the hospitality, travel and entertainment industries.Accomplishments‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾- Increased the rate of links acquired for clients.- Improved email outreach response rates by 50% with subject line and body copy testing.- Developed more effective monitoring solutions for brand mentions and client relevant topics.- Tested different types of link campaigns such as competitive and broken link building.- Cut reporting time in half by creating a new process that incorporated the use of macros in Excel.