I lead the digital strategy & experience, ads, analytics and martech practice for Jan Kelley.• lead development of all client digital marketing strategies • oversee campaign implementation and optimization • shaping agency direction as part of leadership and ownership team• coach and mentor internal teams • undertake proactive business development • provide digital thought leadership through regular speaking engagements to C-Suite and marketing leaders• manage vendor relationships (Google, Bing, Facebook, Twitter + other)

This specialist eCommerce & Marketing agency I helped launch into the Canadian marketplace and we quickly added brands and clients while being recognized as one of Canada's first Amazon focused agency partners. We help consumer brands grow their sales on Amazon.Rainforest Digital is recognized as one of the first specialist agencies in Canada to focus on Amazon Advertising solutions for vendors and sellers.• Amazon Audit• AMS Search• AMG Display/Programmatic• Product Listing Optimization• International Amazon Marketplaces

Teaching is a fun past-time I do to keep my mind in sync with the up and comers in the industry.• Instructor part-time at McMaster and I sit on the Professional Advisory Council for Marketing at Sheridan College. I have taught Digital Marketing Strategy (DMK102), Digital Marketing Fundamentals (DMK101), Marketing Promotion Strategies (ADVG70002) and Marketing Plan Development (MKTG70022)• Written and designed 4 courses in the streams of Digital Marketing and Mobile Marketing• Guest lectured at McMaster's MBA classes, Seneca College, Humber College on Digital Marketing, Mobile Marketing and Strategy• My goal is to create a stimulating and relevant atmosphere that motivates students to learn every day• I've taught both in the classroom, blended and fully online learning environments. I've taught both mature students, entrepreneurs, career-switchers and students just out of high school

This is a company I started as I saw a gap in Hamilton for a transparent and performance driven PPC, SEO and CRO firm.• Built and led a team of 15 at Reach Digital - a performance-based digital marketing firm• Prepared and executed over 50 digital strategies achieving our client's annual revenue goals by month 6, driving 5x+ return on investment for local businesses and non-profits• Established top-tier partnerships with Google and Shopify and secured large accounts like Rogers Communications and mid-sized accounts such as Williams Fresh Cafe and Turtle Jacks • Set strategies based on analyzing Google Analytics, Google AdWords, Facebook, and Twitter accounts with 1.2 billion impressions, 5 million clicks and over 5 million followers and over 1 million users and sessions• Set culture and vision to Be Awesome, Get it Done and Drive Results. We enable growth of businesses through digital marketing grounded in strategy using clear and measurable tactics.• My team rates their happiness at an avg. 8.3/10 since inception• Expert in CRO, SEO and SEM including Programmatic ads, AdWords/Bing, Facebook Ads, Remarketing, Data Analysis, A/B Testing

I joined DA after they acquired half of my company and this is where I was mentored and learned about building agencies and their digital competencies.• Direct Access is a 25-year old marketing agency who acquired my company Up2date • Networked and Pitched 12 top-tier clients in 6 months including BlackBerry, Best Buy and Pioneer• Prepared digital strategies to achieve client goals and to help clients reach their customers online• SEO/SEM, Digital strategy and the practitioner of all digital tactics

Helped an agency with their company expansion into Toronto.• Business development in new market and landed two top-tier clients• Developed marketing presentations including break-even analysis and ROI sensitivity models• Responded to RFP proposals and was responsible for budget overview and business growth strategies

I started Up2date as I saw companies struggle to figure out how to integrate mobile marketing with speed and effectiveness. • Developed an online platform that connected businesses with their customers through SMS messages• Received Government of Ontario funding, mentorship and received accolades for business plan• Landed West 49 as my first national client and gained PR story in the Hamilton Spectator & on radio interviews