•Drive all of the company's email marketing activities using Moengage and its data-driven analytics. Looking at each customer profile, customers are then segmented according to behaviour, loyalty and lifetime value and targeted via a variety of email marketing activities including click-worthy newsletters, engaging drip campaigns and regular promotional emails.•Identify new opportunities for on-page and off-page SEO, periodically assessing ranking for different keywords and taking actions accordingly.• Create different types of content for different channels, including evergreen articles, landing pages, email marketing and PPC ads.• Routinely conduct keyword research and identify new keywords that we can start ranking for immediately.• Produce SEO-based educational articles for these keywords, with the aim of driving traffic and conversions. • Produce content based on trends, news, and analysis of the Crypto industry.• Manage and develop all digital content, ensuring consistency with content objectives and with brand guidelines.• Write ad copy, social media posts, and emails following the content and brand guideline.• Conduct periodic reviews of the websites to deliver new and engaging content for Xcoins clients.• Analyse the performance of articles, their impact on KPIs that are important to the business, and adopt a consistent continuous improvement approach • Other marketing activities such as review performance of PPC campaigns, conduct PR activities to promote the company's different ventures and other adhoc activities.Primary Tools: Semrush, Ahrefs, Moengage, Wordpress & Google Search ConsoleSecondary Tools: Google Analytics, Google Ads, Adroll.

After moving from traditional marketing I decided to update my skill set and venture into digital marketing. In my current role, I:• Create content and copywriting for website, blogs, newsletters, and campaigns, based on SEO research• Continuously research best practice SEO processes for content marketing.• Monitor and report on the effectiveness of any marketing campaigns.• General support for the wider Marketing team and the Head of Marketing• General Marketing duties relating to SLA customersTools: Semrush, google Search Console, Google Analytics,

Overseeing all marketing activities to do with projects, events and branding for the Foundation in charge of Malta being European Capital of Culture 2018. Creating visual identity, marketing plans and strategies to implement successful marketing for all events in order to achieve sales targets.

Handling enquiries from customers via live chat and emails, concerning their sportsbook bets as well as online casino making sure they are happy with services offered.

Teaching English to University students as part of the EF AP programme. Teaching a variety of English courses to University students in an ESL format. I teach IELTS, Conversational English as well as Study Abroad (a course which prepares the students for life at a University abroad).

To support in the provision of quality information to potential applicants under the Erasmus+ funds as well as on the dissemination and exploitation of project results.To ensure the successful implementation of the EU-funded programmes objectives according to the parameters established by the European Commission and the EUPA.Tasks include providing assistance in administering the application process, supporting individual potential applicants through telephone advice, face to face meetings and information sessions, contribution to the production of guidance notes, participation in project seminars.

Development and coordination of all the marketing activities for NESCAFÉ, Seasonal Confectionery and Dairy Categories in the local market; developing and implementing the marketing strategies and plans for each category, compiling monthly statistical analysis on product performance and projections, liaising with stakeholders and identifying potential business opportunities for new product segments.

I worked as a Guest Relations Officer with St. James Cavalier, Centre for Creativity on a part-time basis. I am responsible for assisting clients and guests into, within and out of St James and for ensuring the best presentation of St James through effective presentation, communication, customer care and projection.

I was employed with Inspire, the Foundation for Inclusion as the Marketing Coordinator on a full-time basis. I was in charge of all marketing-related tasks including writing and disseminating press releases to the media, organizing press conferences, liaising with the media, updating the corporate website and Facebook page and collating information for the foundation’s newsletter. I also had the responsibility to liaise with advertising agencies in order to coordinate and revise the proposed marketing campaigns.Moreover I coordinated filming for local television stations and was present at the editing stages of the production. Moreover I was responsible for two marketing campaigns for Inspire; the donating system to become Friends of Inspire where I booked advertising spaces on newspapers and magazines and e-magazines. I also managed to get free advertising spaces on all these media. Moreover, I coordinated a short 35 seconds videoclip to promote Friends of Inspire. I devised the storyboard, assisted with filming and editing and also wrote the script and recorded the voiceover. Unfortunately this videoclip was not transmitted on television stations due to legal reasons. However, it was used as promotion on the internet through e-magazines, Facebook and youtube.

I was employed with Ixaris Systems Ltd on a full-time basis as an Anti-Fraud agent. Ixaris Systems Ltd. is a company which created Entropay, a global virtual credit card mostly used for online gaming. Duties included monitoring all applicants and blocking those which I deemed to be fraudsters. It also included answering clients' emails and checking documents for verification.