Overseeing US-based marketing and digital strategy for Dirty Hit's roster, including:The 1975beabadoobeeRina SawayamaThe Japanese HousePretty SickLowertown BLACKSTARKIDSWalliceKing IsisLava La Rue

Artists:6LACKAi BendrAlexander 23Amber Markbenny blancoBig BvngBlacc ZaccBlackbearBrianna CashCashmere CatcontradashCruel SantinoDaBabyEminemEuphoria HBO SoundtrackglaiveGRACEYGriseldaImagine DragonsJ. ColeJAWNYJuice WRLDK CAMPKendrick LamarKosaLana del ReyLANYLil DurkLil MoseyLPB PoodyLVRNMachine Gun KellyMeliiMk.geeMurda BeatzNaliyaNO1-NOAHNorth Ave JaxOlivia RodrigoOneRepublicPi'erre BournePlayboi CartiRae SremmurdRod WaveROLE MODELRVSSIANRyan BeattySally SossaSheck WesShenseeaSminoSmokepurppStill WoozyStunna 4 VegasSummer WalkerSwae LeeTOKYOSREVENGETory LanezTrevor DanielVince AshWESTSIDE BOOGIEWestside GunnYoshi Flower

Artists:5 Seconds of Summer (C A L M, 3/20)Bad GyalBLACKPINK (Kill This Love EP, 4/19)Blocboy JB (I Am Me, 10/18)Cuco (Para Mi, 7/19)daydream MasiDermot Kennedy (Without Fear, 10/19)Jacob Banks (Village, 11/18)Juice WRLD (Death Race For Love, 3/19)Kali Uchis Lana Del Rey (Norman Fucking Rockwell, 8/19)Lil Durk (Love Songs For The Streets 2, 8/19)Louis The Child (Kids At Play EP, 10/18)Pale Waves (My Mind Makes Noises, 9/18)ROLE MODEL (oh, how perfect EP, 11/19)Sheck Wes (MUDBOY, 9/18)Smokepurpp (Deadstar 2, 12/19)The 1975 (A Brief Inquiry Into Online Relationships, 11/19; Notes On A Conditional Form, 5/20)The Japanese House (Good At Falling, 3/19)X Ambassadors (ORION, 6/19)Zedd (“Lost In Japan” Remix, “365”, “Good Thing”)

• Marketed new artist and album releases, tour dates, contests, and public appearances• Created digital, lifestyle, campus, and retail visibility for artist promotion to numerous demographics• Analyzed and reported on demographics and lifestyles of concert attendees with recaps of performances to be sent to respective record labels• Promoted artists and new release initiatives by coordinating with local media, press, and campus organizationsDef Jam Records - Social Strategy Lead for DaniLeigh - Fall 2017• Curated social strategy for DaniLeigh in collaboration with product manager, engaging her top American markets • Developed and pitched new marketing plan and promotional tools for DaniLeigh and her EP, Summer with Friends

Organized office; branded and created websites and newsletters for Napa Gourmet Society, Michael Farah Wines, and American Polo AssociationInterned each summer from 2015 to 2017

Assistant to head of communications at dynamic cultural center, Point Éphémère, in Paris' 10th arrondissement along Canal St. Martin.• Promoted and advertised musical artists, theater performances, expositions, cultural meetings, debates, etc.• Translated publications from French to English internally, for employees, as well as clientele online.• Diffused information from venue's website to SEO referencing sources in Paris (Paris La Nuit, Sortir à Paris, etc.)• Created signage for internal direction and musical artists• Analyzed Parisian cultural marketing efforts to a young, urban population, compiled into a 39 page thesis in French

• Advertised and promoted products and company on social media• Directed promotional events on SMU campusSpring 2015: GoSmart MobileFall 2015: HardRock Energy

• Managed the opening and closing of cash receipts• Planned events for patrons• Answered phones, processed memberships, dealt with patron concerts, etc.